Latest Selling sugar cookies Podcast Episodes
80. Baking it Down - It's All a Numbers Game
Baking it Down with Sugar Cookie Marketing 🍪 - September 27, 2022 19:00 - 57 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🔢It's all a Numbers Game🔢 Let's paint a picture - you need a new roof. Cool, people buy new roofs like, what - once or twice in their entire lifetimes? You have little experience in good roofing companies, so you start your online research. Let's progress through the wo...
79.5 Baking it Down - My Response to the Update
Baking it Down with Sugar Cookie Marketing 🍪 - September 22, 2022 16:00 - 36 minutes ★★★★★ - 287 ratingsSend us a Text Message.
79. Baking it Down - Posting Strategies
Baking it Down with Sugar Cookie Marketing 🍪 - September 20, 2022 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
78. Baking it Down - Friction and Floooow
Baking it Down with Sugar Cookie Marketing 🍪 - September 13, 2022 22:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🚫 Friction and Flow ✅ Ever been to a gym? No no - this isn't a Q3 "News Years Resolution" check-in (thank goodness), but it is a look at how gyms use friction and flow to direct customers to actions they do and don't want ya to take. When you go to sign up for a gym m...
77. Baking it Down - Bakers and Bikers
Baking it Down with Sugar Cookie Marketing 🍪 - September 06, 2022 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🏍 Bakers and Bikers When it comes to our two-wheeled friends, I started thinking of all of the parallels there between a baking business and motorcycles - weird, I know - but hear me out. Both are HORRIFYING. But wait - there's more! When you find yourself sweating wi...
76.5. Baking it Down - 3x3x3x3 Challenge - Cookie College Edition
Baking it Down with Sugar Cookie Marketing 🍪 - September 02, 2022 22:00 - 30 minutes ★★★★★ - 287 ratingsSend us a Text Message. What?! Two podcasts in one week?! Well - sorta. This is an audio-outtake from a Facebook Live I taught in The Cookie College yesterday launching the 3x3x3(x3) Challenge for Instagram! And to celebrate a year of the Cookie College, I'm inviting you podcasters to get it ...
76. Baking it Down - Strong Foundations
Baking it Down with Sugar Cookie Marketing 🍪 - August 30, 2022 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🏠 It All Starts at the Foundation Ever built a house? Well - probably most of us would say no, but we've all probably lived in a house - and what's under your feet? A foundation. Now - how good that foundation depends on who laid it. A sandy foundation is going to lead...
75. Baking it Down - "It's just business!"
Baking it Down with Sugar Cookie Marketing 🍪 - August 25, 2022 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
74. Baking it Down - Work and Life... Balanced
Baking it Down with Sugar Cookie Marketing 🍪 - August 16, 2022 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 1️⃣ Treat yourself like an employee. Remember back to that last job you had in retail - 🤔 when the clock hit quittin' time, you were outta there. You should have the same boundary with your "boss self" - when it's time to close up shop, do it. Tell your boss, "Hey, sor...
73. Baking it Down - Death Ground
Baking it Down with Sugar Cookie Marketing 🍪 - August 09, 2022 21:00 - 57 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🌄 Death-Ground Strategy in Business Yeah, so that title is violent - but the concept behind Robert Greene's 33 Strategies of War is actually pretty solid, and it's the focus of our Baking it Down Podcast this week. You see - when there's a mountain behind an army bloc...
72. Baking it Down - Targeting your Target Audience
Baking it Down with Sugar Cookie Marketing 🍪 - July 26, 2022 19:00 - 56 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🎯 What are Target Audiences? If you thought this newsletter was about the Dollar Section at Target, you're probably not alone *trembles in plastic apple containers* - but much like beloved Target, we need to target our audience. And unlike Target, we can't appeal to eve...
61. Baking it Down - Marketing Campaign Life Cycles
Baking it Down with Sugar Cookie Marketing 🍪 - July 19, 2022 21:00 - 50 minutes ★★★★★ - 287 ratings👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while ...
71. Baking it Down - Marketing Campaign Life Cycles
Baking it Down with Sugar Cookie Marketing 🍪 - July 19, 2022 21:00 - 50 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🏃 Run, Forest, Run! You always hear us refer to marketing in terms of "run-times" - but what are we saying when we sub in track days for calendar weeks? Don't worry - no gym routines here. Run times refer to the number of days / weeks / months designated for a marketi...
70. Baking it Down - Collab Basics 101 (for the July 29th Christmas Collab)
Baking it Down with Sugar Cookie Marketing 🍪 - July 11, 2022 20:00 - 51 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🎄 Squeezin' the Most out of a Collab We're Havin' a Cookie Collab on July 29th. You're invited. But here's how to squeeze the most "marketing" juice from said collab. 🎅 First off - what are collabs? Collabs aren't unique to the cookie world - but they are just as fun...
69. Baking it Down - Working with the End in Mind
Baking it Down with Sugar Cookie Marketing 🍪 - July 04, 2022 18:00 - 47 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🙊 Working with the End in Mind "Help! A client said my cookies were too dry!" ❌ "Block them." ❌ "Tell them to bring you the cookies back." ❌ "Tell them all sales final." ❌ "Tell them to kick rocks." (or cookies that are hard as rocks 😂 It's no doubt that in an ope...
68. Baking it Down - What to Do When You're Not Doing
Baking it Down with Sugar Cookie Marketing 🍪 - June 28, 2022 16:00 - 53 minutes ★★★★★ - 287 ratingsSend us a Text Message.
67. Baking it Down - Facebook Banny Bans
Baking it Down with Sugar Cookie Marketing 🍪 - June 23, 2022 17:00 - 52 minutes ★★★★★ - 287 ratingsSend us a Text Message. "No." - Mark Zuckerberg 🤔 What would happen if you lost access to Facebook for 90 days? Not sure? Well, consider it. ❌ Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing. Backstory - Corr...
66. Baking it Down - Why Why Why Why Why
Baking it Down with Sugar Cookie Marketing 🍪 - June 14, 2022 16:00 - 50 minutes ★★★★★ - 287 ratingsSend us a Text Message. Why Why Why Why Why. 🤔 Never thought we could learn how to run a root cause analysis from the kid in the back seat of your car, did ya? I'm working through a college-level textbook on Operations Management - and the book referenced root cause analysis - to figure out ...
65. Baking it Down - Overwhelming Goals
Baking it Down with Sugar Cookie Marketing 🍪 - June 07, 2022 15:00 - 47 minutes ★★★★★ - 287 ratingsSend us a Text Message. 😳 Marketing Overwhelm. 😖 Feeling like you're drowning in marketing tips and tricks? Here's a three-step life jacket. Hey - the Baking it Down Podcast has 65 episodes - most of those episodes chock full of Corrie's annoying elephant noises, Phoebe scrambling to run out ...
64. Baking it Down - On the Move
Baking it Down with Sugar Cookie Marketing 🍪 - June 01, 2022 20:00 - 47 minutes ★★★★★ - 287 ratingsSend us a Text Message. 🏡 Movin' and a Shakin'. 🏡 Tips we suggest implementing when you plan to move your bakery (and your home). Okay - yeah. We're mostly home-based bakeries. But what happens when the "home" part of a home-based bakery needs to move? Whether a military family, cashin' in ...
63. Baking it Down - Competition Experience
Baking it Down with Sugar Cookie Marketing 🍪 - May 24, 2022 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
62. Baking it Down - Impasta Syndrome
Baking it Down with Sugar Cookie Marketing 🍪 - May 17, 2022 16:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🧠 Playin' the Imposter. 🚧 What is imposter syndrome? Here's the textbook definition: the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills. I mean - let's face it - there's so...
61. Baking it Down - Breakdown of a Sugar Cookie Class
Baking it Down with Sugar Cookie Marketing 🍪 - May 10, 2022 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🍪 Anatomy of a Cookie Class. 🤑 Simply put - cookie classes are high margin offerings - and we love 'em. Plus - let's be honest, if you're okay with talking in front of groups, cookie classes can be really fun. You get the date nighters, the girls-day-outters, the mom ...
60. Baking it Down - So Long, Long Funnels
Baking it Down with Sugar Cookie Marketing 🍪 - May 03, 2022 19:00 - 57 minutes ★★★★★ - 287 ratingsSend us a Text Message. 👍 Rule of thumb - two clicks to purchase. 👎 You see - when someone clicks to your website, they're, on average, about one or two additional 🖱 mouse clicks away from quitting the entire buying process out of frustration. In our distracted world, there's a lot fighting fo...
59. Baking it Down - Secret To-Do Listies
Baking it Down with Sugar Cookie Marketing 🍪 - April 26, 2022 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. You've been there. You have an idea. A great idea. You're going to start selling macarons and that'll translate into insane smack-a-roons (money). It's easy. You'll buy the mac baking sheet. You'll snag the almond flour. You'll watch a Maradee Martin Live on the topic. O...
58. Baking it Down - Corrie Reads Bad Podcast Reviews
Baking it Down with Sugar Cookie Marketing 🍪 - April 21, 2022 19:00 - 54 minutes ★★★★★ - 287 ratingsSend us a Text Message. There's a marketing buzzword that I really love when it comes to content management and creation. It's 🌳 evergreen content. 🌳 Much like the name insinuates - it's referring to "evergreen trees" which last all year round - no matter the season. The same goes for that ty...
57. Baking it Down - Instagram Growth in All the Right Ways
Baking it Down with Sugar Cookie Marketing 🍪 - April 13, 2022 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
56. Baking it Down - Business, Baking, Boundaries, and Bamilies
Baking it Down with Sugar Cookie Marketing 🍪 - April 05, 2022 17:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. I mean, Families. It's the Baking it Down Podcast with Sugar Cookie Marketing, and we're talkin' communication - but not just client communication - family communication. Intro - Pinned Post Business of Baking - Relationships and Baking Businesses The Cookie College -...
55. Baking it Down - The One about THE RULES (dun dun duuun)
Baking it Down with Sugar Cookie Marketing 🍪 - March 29, 2022 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
54. Baking it Down - Refund FUN
Baking it Down with Sugar Cookie Marketing 🍪 - March 23, 2022 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
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