Latest Selling sugar cookies Podcast Episodes
140. Baking it Down - Vendy Blendy Marketing-Endy
Baking it Down with Sugar Cookie Marketing 🍪 - December 05, 2023 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like...
139. Baking it Down - 2023 Best Baker Gift List
Baking it Down with Sugar Cookie Marketing 🍪 - November 28, 2023 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your ...
138. Baking it Down - If I Gave You a Million Dollars
Baking it Down with Sugar Cookie Marketing 🍪 - November 21, 2023 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🤑What if I Gave You A Million Dollars... Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice be...
137. Baking it Down - Surviving Q4
Baking it Down with Sugar Cookie Marketing 🍪 - November 14, 2023 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 😵💫 Surviving Q4 - the fight for the newsfeed It's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a...
136. Baking it Down - The Last Rule Bender
Baking it Down with Sugar Cookie Marketing 🍪 - November 07, 2023 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. ⤴️ The Last Rule Bender - bending the rules for the bottom line You know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monste...
135. Baking it Down - Audit of a Cake Class
Baking it Down with Sugar Cookie Marketing 🍪 - October 31, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🍰 Audit of a Cake Class and the lessons we're implementing. Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could...
134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry
Baking it Down with Sugar Cookie Marketing 🍪 - October 24, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🍓Vendy Blendy Berry (and how to squeeze the most from it) It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a mi...
133. Baking it Down - Corporate Girly Era
Baking it Down with Sugar Cookie Marketing 🍪 - October 17, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 💼 Corporate Girly Era Corrie was on a mission this year to enter her ✨corporate girly era✨ - 👨💼 a time in her life (and business) where she gets most of her leads from small to medium-sized businesses (and heck - at this point, international businesses). Why? 🧦 Becau...
132. Baking it Down - The 1 Percenters
Baking it Down with Sugar Cookie Marketing 🍪 - October 09, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 1️⃣ The One Percenters As admins of a group of niche cottage home bakers, we get to see a lot of questions about getting sales - and even more people thinking they can compete on price to gain traction in the marketplace. But competing on price is a literal race to th...
131. Baking it Down - Consistent Crows
Baking it Down with Sugar Cookie Marketing 🍪 - October 03, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🦉 Consistent Crows Ruth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to ...
130. Baking it Down - Make Mistakes.
Baking it Down with Sugar Cookie Marketing 🍪 - September 26, 2023 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🩹 Make Mistakes. I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you ma...
129. Baking it Down - How You get Them is How You Keep Them
Baking it Down with Sugar Cookie Marketing 🍪 - September 19, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🍿 How Ya Get 'em is How Ya Keep 'em Things we want when we market: 🤩 High engagement! 🤩 Exponential growth! 🤩 Reach as wide as the Atlantic - heck the Pacific! 🤩 Big Numbers! 🤩 Lots of Likes! 🤩 All the money in the WORLD! But what don't we want? All the above ...
128. Baking it Down - the Pricing Dance
Baking it Down with Sugar Cookie Marketing 🍪 - September 12, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 💃 The Pricing Dance When's the perfect time to introduce price into the "cookie conversation"? Is it message one, 👋 "Hello, my name is $68 dollars a dozen?" Or is it after 50 messages when you've spent days (maybe even a week?) mocking up, designing, ordering cutters, a...
127. Baking it Down - The Nuclear Option
Baking it Down with Sugar Cookie Marketing 🍪 - September 05, 2023 20:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 💣 The Nuclear Option 💵 Put ya money where ya goals are. Here's all you need to know about this week's podcast: PayPal: [email protected] 💥 Okay - a lil' more context before you send me your life's savings. I really like David from the Raptitude Blog - ...
126. Baking it Down - Narcissistic Conversations
Baking it Down with Sugar Cookie Marketing 🍪 - August 23, 2023 00:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🗣️ Narcissistic Conversations - how chatty cathy is costing you cash Okay - this isn't exactly what you think - I mean, we're not talkin' about your Narc ex. That's between you and a therapist. BUT we are talking about narcissistic conversationalists - of which many of...
125. Baking it Down - Vendy Blendy Reggy
Baking it Down with Sugar Cookie Marketing 🍪 - August 15, 2023 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🛒 The Vendy de Blendy Is Open for Vendor Registration And we need your help - to bug the shops you wanna see Vendying the most! Okay - before I tell ya the who-what-where-when-why of the Vendy Blendy, lemme tell ya why we're talking about the un-talk-about-able. 🧠 We ...
124. Baking it Down - TOMA
Baking it Down with Sugar Cookie Marketing 🍪 - August 09, 2023 00:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🧠 T-O-M-A 🧠 🍅 Thought I typoed "tomato" didn't ya? I wouldn't put it past me at this point. But alas - no. It's an acronym this time. "What other weird acronym are the twins talkin' about today?!" 🗣️ Yeah - agreed, but this marketing jargon may make you sales without s...
123. Baking it Down - The Gold Ratio
Baking it Down with Sugar Cookie Marketing 🍪 - August 02, 2023 02:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🪙 The Gold Ratio 🪙 I know some of you are screaming at your computer screen right now sayin' "IT'S GOLDEN RATIO!" But hold up, now ya hear! It's a play on words (but trust that 99.9% of other times it's a typo - but this time it isn't... surprisingly). In marketing, i...
122. Baking it Down - A$$et A$$umptions
Baking it Down with Sugar Cookie Marketing 🍪 - July 25, 2023 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 💲 Asset Assumption 💲 "A$$uming makes a butt outta you and me" - words have been changed to protect the innocent, but the stance stands true. Assuming client expectations rather than communicating them steals your business a$$ets and leaves you with an empty bank account...
121. Baking it Down - Good Fast Cheap
Baking it Down with Sugar Cookie Marketing 🍪 - July 17, 2023 19:00 - 54 minutes ★★★★★ - 287 ratingsSend us a Text Message. ✌️ Good. Fast. Cheap ✌️ Choose Two. Heather - still carless - has been bumming rides, but "get a pre-purchase inspection" isn't the only lesson learned here. Her derelict car had the option to go to a shop up north or another shop down south - both highly recommended. ...
120. Baking it Down - Primed for Prime Day
Baking it Down with Sugar Cookie Marketing 🍪 - July 11, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🛒 Primed for Prime Day 🛒 🛍️ We may not be Bezos Billionaires, but we can learn a thing or two from the e-comm king. Jeffy has us in a headlock with his annual Prime Day Deals - and as we sit here refreshing the feed to lightning deals, 🕯 the twins wax old on both how to...
119. Baking it Down - A-B-C
Baking it Down with Sugar Cookie Marketing 🍪 - July 04, 2023 20:00 - 51 minutes ★★★★★ - 287 ratingsSend us a Text Message.
118. Baking it Down - Tomorrow Me
Baking it Down with Sugar Cookie Marketing 🍪 - June 27, 2023 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🗑 Tomorrow Me 🗑 My dad used to make us stay after church and help clean up the nursery rooms, classrooms - whatever needed cleaning. When he'd change out the wastebins, he'd throw in an extra liner. I asked him why. "Because today I know I have enough liners, but next w...
117. Baking it Down - Olive Garden No More
Baking it Down with Sugar Cookie Marketing 🍪 - June 20, 2023 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🫒 Olive Garden No Mo' ❌ We're NEVER going back to the Olive Garden! Kidding - I am absolutely going back - every Tuesday before the podcast actually. BUT... we noticed something crazy at the "OG" that we don't often witness at other restaurants - the sheer entitlement...
116. Baking it Down - Check the Check Lists
Baking it Down with Sugar Cookie Marketing 🍪 - June 13, 2023 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 📋 Checking the Checklist 🤔 Heather: "I feel like we're forgetting something." 🙃 Corrie: "Yeah - I'm getting that vibe too." 🤔 Heather: "Whatever it is, it's big." 😬 Corrie: "Oh most definitely." So - full confession: Corrie and I completely forgot the icing (and on...
115. Baking it Down - Sugar my State Collab 101
Baking it Down with Sugar Cookie Marketing 🍪 - June 06, 2023 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🌎 Sugar my State Collab 101 It's the upcoming Sugar My State Cookie Collab and we want YOU to participate (and get the most out of your participation). So here's a brief breakdown of what Cookie Collabs are and how to get the most bang for your bakin' buck from them! Li...
114. Baking it Down - We Would Like to Formally Apologize
Baking it Down with Sugar Cookie Marketing 🍪 - May 30, 2023 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🙏 We're Sorry Okay - I'm not really sorry - but I'm sorry you think you can't be sorry, and I'm here to help you learn how to be sorry as a business owner - sorry if you were hoping for a sorry. We see it posted often in the groups: NEVER APOLOGIZE - it shows WEAKNESS...
113. Baking it Down - S-E-Oh My
Baking it Down with Sugar Cookie Marketing 🍪 - May 23, 2023 18:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. 🕵️ S-E-Oh My We've talked "SEO" on previous podcasts, but it's always great to revisit the cold audience maker by touching on four points we think will help you reach more search engine traffic. (Search engines = placed where you can look up words and find results. Go...
112. Baking it Down - Dry July
Baking it Down with Sugar Cookie Marketing 🍪 - May 16, 2023 19:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message. Okay fam - here's what separates the marketers from the panic-ers. (is that a word??). We're entering a period Corrie Mira and I like to refer to as 🏜 "Dry July" ☀️ - but it encompasses the entire summer months from June - August. It's in these months (as reflected b...
111. Baking it Down - Refund Recap
Baking it Down with Sugar Cookie Marketing 🍪 - May 09, 2023 21:00 - 1 hour ★★★★★ - 287 ratingsSend us a Text Message.
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