Latest Sculthorpe Podcast Episodes
Episode 274 - Marketing and Finance: The Dream Team
PSM: Professional Services Marketing - June 21, 2024 10:00 - 40 minutes ★★★★★ - 16 ratingsFrank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical a...
Episode 273 - Mastering Your Company's Conference Presence
PSM: Professional Services Marketing - June 07, 2024 10:00 - 30 minutes ★★★★★ - 16 ratingsIn this follow-up episode, Frank and Deirdre dive deeper into how companies can effectively plan and execute their presence at conferences. Learn how to set SMART goals, craft a compelling message, and equip your team with effective conversation topics. Frank and Deirdre also discuss creating a ...
219: Perfecting page plans and a sour apple ad
SMC: School Marketing and Communications - June 05, 2024 19:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa sha...
Episode 272 - Optimizing Your Professional Conference Experience
PSM: Professional Services Marketing - May 24, 2024 10:00 - 36 minutes ★★★★★ - 16 ratingsFrank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper confe...
Episode 271 - Leader Advocate
PSM: Professional Services Marketing - May 03, 2024 10:00 - 37 minutes ★★★★★ - 16 ratingsCoffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best trai...
218: How to fix your OOH ads
SMC: School Marketing and Communications - May 01, 2024 19:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a...
Episode 270 - Advice to My Younger Self
PSM: Professional Services Marketing - April 19, 2024 10:00 - 26 minutes ★★★★★ - 16 ratingsKnowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources:...
217: Boosting conversions and why so much advertising is a waste of money
SMC: School Marketing and Communications - April 08, 2024 02:29 - 25 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hund...
Episode 269 - Enter, Stage Right
PSM: Professional Services Marketing - April 05, 2024 10:00 - 47 minutes ★★★★★ - 16 ratingsTwo theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the t...
Episode 268 - Just Show Up: Building the Life You Want With Discipline
PSM: Professional Services Marketing - March 25, 2024 21:09 - 48 minutes ★★★★★ - 16 ratings**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the aut...
Episode 267 - Farm Sense
PSM: Professional Services Marketing - March 08, 2024 11:00 - 54 minutes ★★★★★ - 16 ratingsYou've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for ...
216: Is your post-tour process up to scratch?
SMC: School Marketing and Communications - March 06, 2024 18:00 - 28 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importanc...
Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership
PSM: Professional Services Marketing - February 23, 2024 11:00 - 47 minutes ★★★★★ - 16 ratingsIn today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger ...
Episode 265 - Leadership
PSM: Professional Services Marketing - February 09, 2024 18:00 - 39 minutes ★★★★★ - 16 ratingsEver wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, an...
Episode 264 - Developing Great Case Studies & Using AI To Help
PSM: Professional Services Marketing - January 26, 2024 11:00 - 34 minutes ★★★★★ - 16 ratingsWhat if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. ...
Episode 263 - Organization Tips for 2024
PSM: Professional Services Marketing - January 12, 2024 11:00 - 49 minutes ★★★★★ - 16 ratingsDid you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com
215: Enrolment strategies and great recruitment ads
SMC: School Marketing and Communications - January 02, 2024 09:00 - 24 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most va...
Episode 262 - Year-End Wrap-Up, Look Forward for 2024
PSM: Professional Services Marketing - December 29, 2023 11:00 - 36 minutes ★★★★★ - 16 ratingsAs another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by Ro...
Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2
PSM: Professional Services Marketing - December 15, 2023 11:00 - 37 minutes ★★★★★ - 16 ratingsThis is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be...
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
SMC: School Marketing and Communications - December 06, 2023 18:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss...
Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1
PSM: Professional Services Marketing - December 01, 2023 11:00 - 49 minutes ★★★★★ - 16 ratingsThis is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be...
Episode 259 - Finding What's Next
PSM: Professional Services Marketing - November 17, 2023 11:00 - 42 minutes ★★★★★ - 16 ratingsNot sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services ma...
Episode 258 - Career Path: Sedona Scheopner
PSM: Professional Services Marketing - November 03, 2023 10:00 - 38 minutes ★★★★★ - 16 ratingsMeet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthus...
213: Fantastic surveys and where to find them
SMC: School Marketing and Communications - November 01, 2023 18:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketin...
Episode 257 - Good Research
PSM: Professional Services Marketing - October 20, 2023 10:00 - 43 minutes ★★★★★ - 16 ratingsGood research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing...
Episode 256 - Good BD Plans
PSM: Professional Services Marketing - October 06, 2023 10:00 - 49 minutes ★★★★★ - 16 ratingsAs part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into y...
212: Preparing your best media plan, and do you have a 'clustomer' problem?
SMC: School Marketing and Communications - October 04, 2023 18:00 - 27 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull ...
Episode 255 - Back to School with Marketing Plans
PSM: Professional Services Marketing - September 22, 2023 10:00 - 46 minutes ★★★★★ - 16 ratingsFollowing up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it'...
Episode 254 - Marketing Plans for Beginners
PSM: Professional Services Marketing - September 08, 2023 10:00 - 48 minutes ★★★★★ - 16 ratingsMarketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally. Katerina (Kat) M...
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup
SMC: School Marketing and Communications - September 06, 2023 19:00 - 24 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media an...
Related Sculthorpe Topics
- Image7 2
- Imageseven 2