PSM: Professional Services Marketing
216 episodes - English - Latest episode: 15 days ago - ★★★★★ - 16 ratingsInsights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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Episodes
Episode 269 - Enter, Stage Right
April 05, 2024 10:00 - 47 minutes - 43 MBTwo theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage right. Kayla has a background in theater and worked in corporate marketing, giving her an appreciation of both the art and analytics behind ef...
Episode 268 - Just Show Up: Building the Life You Want With Discipline
March 25, 2024 21:09 - 48 minutes - 44.5 MB**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech,...
Episode 267 - Farm Sense
March 08, 2024 11:00 - 54 minutes - 50.2 MBYou've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the hearts in this uplifting look at our craft. A native Tennessean, Donna Corlew’s roots run deep in Southern hospitality, a culture of giving,...
Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership
February 23, 2024 11:00 - 47 minutes - 43.3 MBIn today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distinct approach, grounded in the principles of servant leadership, has been the compass guiding the company’s ascent in the construction sector....
Episode 265 - Leadership
February 09, 2024 18:00 - 39 minutes - 35.9 MBEver wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadership. As a partner in GO Strategies, Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everyth...
Episode 264 - Developing Great Case Studies & Using AI To Help
January 26, 2024 11:00 - 34 minutes - 31.3 MBWhat if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - https://www.awai.com/ Casey Hibbard - https://www.compelling-cases.com/ SMPS Pacific Regional Conference - https://smps-prc.org/ ...
Episode 263 - Organization Tips for 2024
January 12, 2024 11:00 - 49 minutes - 45.5 MBDid you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Episode 262 - Year-End Wrap-Up, Look Forward for 2024
December 29, 2023 11:00 - 36 minutes - 33.4 MBAs another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2
December 15, 2023 11:00 - 37 minutes - 34.7 MBThis is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers ...
Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1
December 01, 2023 11:00 - 49 minutes - 45.1 MBThis is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers ...
Episode 259 - Finding What's Next
November 17, 2023 11:00 - 42 minutes - 39.2 MBNot sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in the world in his retirement. This is a fun conversation about figuring out what to do in retirement, how to find fulfillment, and how to put your b...
Episode 258 - Career Path: Sedona Scheopner
November 03, 2023 10:00 - 38 minutes - 35 MBMeet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthusiasm to the TankGirl team. She is passionate about learning everything about marketing for the AEC industry. Sedona is engaging and easily connects with people of all backgrounds, ages, and walks of l...
Episode 257 - Good Research
October 20, 2023 10:00 - 43 minutes - 40.2 MBGood research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and resources to get started. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build he...
Episode 256 - Good BD Plans
October 06, 2023 10:00 - 49 minutes - 45 MBAs part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how they work together to accomplish great business development. Rainmaking - by Ford Harding Music by RomanSenykMusic on Pixabay...
Episode 255 - Back to School with Marketing Plans
September 22, 2023 10:00 - 46 minutes - 42.2 MBFollowing up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing m...
Episode 254 - Marketing Plans for Beginners
September 08, 2023 10:00 - 48 minutes - 44.3 MBMarketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally. Katerina (Kat) Marovich joined Summit Engineering as an administrator and quickly became the firm’s sole marketer. Kat has tackled it all from rebuilding the website, planning and hosting events, and developing the f...
Episode 253 - Department of One
August 25, 2023 10:00 - 38 minutes - 35.4 MBHow do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life. Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the construction industry for the past eight years, since transitioning from a long career as a daily newspaper editor and reporter. She is the proud ...
Episode 252 - Being a Better Human
August 11, 2023 10:00 - 43 minutes - 39.8 MBThis episode goes deep. Frank and Deirdre dive into a question that super-hero author/podcaster/researcher Brene Brown poses: In general, are people really doing the best they can with the tools they have in the moment? So many angles to this, so many take-aways, and so much empathy. Come learn how to be a better human. Resources: The Collaborative Way by Floyd and Jason Fickett (available on Amazon) Brené Brown "Unlocking Us" podcast https://brenebrown.com/podcast-show/unlocking-us/ ...
Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is
July 28, 2023 10:00 - 51 minutes - 47.4 MBThis episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to do. Deadlines are real, job performance matters, and sometimes people suck. You're stuck. We've been there, let's unstick it. Resources: Burnout by Emily and Ameilia Nagoski (available on Amazon) The Middle by Jimmy Eat World (song) Rage Against the Machine (rock band) Breathwork: www.webmd.com or www.everydayhealth.com Music by RomanSenykMusic on Pixabay....
Episode 250 - Super Moms Part 2
July 14, 2023 10:00 - 55 minutes - 50.9 MBRecorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is rich with relationship advice, parenting ups and downs, and real-life wisdom. Bethany Smith, FSMPS, CPSM, is a 25-year construction industry ve...
Episode 249 - Super Moms Part 1
June 30, 2023 10:00 - 35 minutes - 32.7 MBRecorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. The first conversation is with Jennifer Hebblethwaite who demonstrated all the stages of mom-ness for her two daughters. She talks candidly and honestly about some of the struggles with going back to work and the seasons of life we all experience. Part 1 of our Super Moms series. As a principal and Director of Storytelling at Page, Jennifer’s goal is to expand the f...
Episode 248 - Difficult Conversations
June 16, 2023 10:00 - 1 hour - 61.1 MBHow to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your staff, or your client. Recommeded resources: The Power of Vulnerability - https://brenebrown.com/book/the-power-of-vulnerability/ The Collaborative Way - https://collaborativeway.com/ Brené Brown TedTalk - https://www.ted.com/talks/brene_brown_the_power_of_vulnerability/c Brené Brown Call to Courage on Netflix Music by RomanSenykMusic on Pixabay. www.pix...
Episode 247 - On Being Blunt
June 02, 2023 10:00 - 49 minutes - 45.5 MBOn this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how to deal with the consequences, how to use bluntness for good versus evil, and the gift of honesty. Recommended reading: Radical Candor, by Kim Scott - available on Amazon Music by RomanSenykMusic on Pixabay. www.pixabay.com
Episode 246 - Curating Dynamic Experiences and Staying Strong
May 19, 2023 10:00 - 49 minutes - 45.3 MBFrank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to deliver great events like SMPS Amplify AEC and the Pinnacle Experience. As usual, the conversation goes deep and Marci gets real about how things happen, about change, and about keeping your head above water when you're in rough seas. It's an entertaining and thoughtful (as well as thought-provoking) conversation. https://www.linkedin.com/in/marci-thompson/ Music by R...
Episode 245 - A Seller-Doer's Relationship-Building Journey
May 06, 2023 17:11 - 43 minutes - 40.2 MBRyan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op and went full-time as an engineer upon graduating from the University of Cincinnati. He moved through the engineering ranks and into a leadership position focusing primarily on strategy, planning, and revenue generation. In his current role as executive vice president for Schaefer, he is responsible for guiding the firm’s strategic growth and vision for the future. He starte...
Episode 244 - 2023 Recruiting Part 2: Your Employer Brand Matters
April 21, 2023 10:00 - 53 minutes - 49 MBPart 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the four Ps of recruiting success, the commonalities between marketing and recruiting, generational differences of candidates, and building a beautif...
Episode 243 - 2023 Recruiting Part 1: Why your job postings aren't working
April 07, 2023 10:00 - 45 minutes - 41.8 MBKatrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide. Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. Sh...
Episode 242 - Career Path Pt 7: Nerding out to find your way in A/E/C
March 28, 2023 19:00 - 47 minutes - 43.9 MBIn this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about her career development experience in A/E/C. Self-proclaimed engineering nerds, Frank and Kristi discuss the more interesting aspects of civil works projects and how to develop relationships and work more effectively with technical experts. Kristi Bigelow, PMP, can be found on LinkedIn at https://www.linkedin.com/in/kristi-bigelow-pmp-4080a39 Music by RomanSenykMusic o...
Episode 241: Now Presenting: Tips from the Trade
March 10, 2023 11:00 - 51 minutes - 47.4 MBDean Hyers' background is almost stranger than fiction. He's worked as a film director, coached courtroom presence, developed closing arguments for trials, and taught acting to covert government agents. Troy Parkinson has his own arts-to-AEC journey as a film producer for Discovery Health and the History Channel and the Director of Production for the Minnesota film commission. Now they teach, coach, and inspire AEC professionals to win more business by maximizing their confident presence. De...
Episode 240 - The Art of Compassion and Empathy
February 24, 2023 11:00 - 1 hour - 55.3 MBCylk Cozart is a renaissance man -- an actor, director, producer, writer, and basketball player with a genuine passion for living. His life's journey hasn't always been an easy one, but his resilience, determination, and kindness have become his approach to everything. Cylk will be a keynote presenter at the March 2023 SMPS Southeast Regional Conference, speaking on The Art of Compassion and Empathy Shared Through Film. Join Deirdre Gilmore and Kathryn Ness as they share stories, hear some l...
Episode 239 - The Difference Between Try and Triumph is Just a Little "Umph"
February 10, 2023 08:00 - 1 hour - 61 MBThe longest journey by motorcycle in a single country by an individual is 132,928 km (82,598 mi) and was achieved by Dana D'Arcy in the USA, from 3 April 2022 to 5 August 2022. Dana discovered this Guinness World Record in 2016 and set a personal goal to beat it. But it wasn't until around 2018 that she felt she could even attempt it. Unfortunately because of the pandemic, she had to wait until 2022. In August of 2022, she rode over 80,000 miles in 125 days on a 2020 Harley Davidson Road Gli...
Episode 238 -Friend Hat/Boss Hat
January 27, 2023 08:00 - 25 minutes - 23.7 MBIn our best jobs, we have friends at work. But what happens when one of your friends becomes your boss? Or what happens when you and your boss start to become friends? Listen in as Frank and Kate talk about the one tool that helped them preserve the friendship and the working relationship over the years. Resource: Men Are From Mars, Women Are From Venus [available on Amazon] Music by RomanSenykMusic on Pixabay. www.pixabay.com
Episode 237 - Managing is Theater
January 13, 2023 08:00 - 52 minutes - 47.7 MBWhy is being a manager almost as scary as speaking in public? And why are we struggling to do this well? We've seen the research - people don't leave their jobs, they leave their managers. But what if managing others was a team effort? What if it worked like a theater production and you are part of an ensemble cast? Join Mary Abbajay, author of "Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss" as she and guest host, Kate Robinette, talk about where to start, the r...
Episode 236 - The Year of Random for a Purpose
December 30, 2022 08:00 - 50 minutes - 46.5 MBDeirdre and Frank reflect on 2022 and dream about what is ahead for 2023. They talk about personal and professional growth, lessons learned, and the play of randomness and intention that brings surprising results. It's a warm, sincere conversation between two good friends that's as rich and filling as a cup of homemade hot cocoa. Grab a holiday cookie, and a fuzzy blanket, and join the fireside chat. Morrissey Goodale Word on the Street: https://www.morrisseygoodale.com/resources/wots/ ...
Episode 235 - Amazing Hit Rates are Possible, just ask Chelsea Pozar and Gabe Lett
December 16, 2022 08:00 - 1 hour - 60.9 MBChelsea Pozar with Studio W Architects and Gabe Letts with Allgeier, Martin, and Associates talk about how they have maintained great hit rates (upwards of 70%) year after year. Learn about their two different cultures and leadership styles from an architecture and engineering perspective. They offer tips and advice for helping your professional services marketing team and firm leadership get smarter, wiser, and more in control of what they pursue and win.
Episode 234: Influencing the Tide - Maisha Christian
December 02, 2022 08:00 - 51 minutes - 47.4 MB2023 SMPS Pacific Regional Conference keynote, Maisha Christian, is a professional coach in AEC who brings a fresh perspective to charting your own career path by influencing the tide through your vision. Deirdre, Frank, and Maisha talk about leadership, authenticity, core values, and stretching to thrive. They get real about advocating for yourself, finding influencers, taking risks, and trying new things to get where you want to go. Maisha Christian: www.bosslady.coach LinkedIn: www.li...
Episode 233 - One Year: Soul Food
November 18, 2022 08:00 - 43 minutes - 40.2 MBFrank and Deirdre check back in with PSM Show hosts emeriti David Lecours and Josh Miles one year after they passed the baton. They catch up, talk about authenticity, and explore what's next. Then Frank and Deirdre reminisce about favorite episodes, lasting messages, and lessons learned. Share some PSM Show soul food with friends.
Episode 232 - Career Path Pt 6: Killing it, Millennial Style, with Faith Perez
November 04, 2022 07:00 - 46 minutes - 42.7 MBContinuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's project manager and chief organizer, Faith Perez. The conversation focuses on organizational and project management skills while offering lots of tips and tricks to get and stay organized and be more productive with your day. Bonus, some great work/life balance advice, too.
Episode 231 - When this $@#* Doesn't Work with Julie Brown
October 21, 2022 07:00 - 48 minutes - 44.6 MBFrank talks with Julie Brown, author of “This Shit Works” A no-nonsense guide to networking your way to more friends, more adventures, and more success. Julie's podcast: https://open.spotify.com/show/1ymT8Lj7ltW41QyXZOHKyx Instagram: https://www.instagram.com/juliebrown_bd/?hl=en and her book: https://www.instagram.com/juliebrown_bd/?hl=en Last, a link to the conference we mention in the podcast for Women in Construction: https://www.cie.foundation/women-in-construction-conference...
Episode 230 - Career Path Pt 5: Let's get creative with TankGirl's Nikki Hasbun
October 07, 2022 07:00 - 42 minutes - 39.2 MBContinuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's Creative Director, Nikki Hasbun. With two creatives, the conversation is filled with great ideas, inspiration, and practical advice to feed the creativity within any listener. Nikki Hasbun - https://www.linkedin.com/in/nikkihasbun/ Steal Like An Artist: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253/ref=sr_1_1?keywords=Steal+Like+an+artist&qid=1660674588&sr=8-1 O...
Episode 229 - Is This the Right Job for Me - Conducting Interviews from the Driver’s Seat with Keelin Cox
September 23, 2022 07:00 - 50 minutes - 45.9 MBKeelin Cox is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond. This episode continues an episode on Keelin's podcast, the AEC Marketeer, where she and Frank talked about how job interviews are changing...
Episode 228 - Career Path Pt 4: Navigating Life with GPS - Grace, Pace, and Space with Kathryn Ness
September 09, 2022 07:00 - 1 hour - 55.9 MBA temp agency assignment at an engineering firm began Kathryn Ness’ 20+ year career in marketing and business development in AEC. Her intentional relocation to St. Croix brought personal insights and challenges, and two back-to-back Cat 5 hurricanes that changed her perspectives forever. Now a consultant and certified professional coach at GO Strategies, Kathryn made the leap from solving problems to supporting others’ problem-solving. Deirdre and Kathryn unpack life’s journeys, lessons, GPS...
Episode 227 - Marketing Department as an In-house Consultant with Perryn Olson
August 26, 2022 07:00 - 54 minutes - 50 MBPerryn Olson is a disrupter, he does things differently. In his current role, he's serving multiple companies under one-parent umbrella. He's finding a way to manage his marketing department as a consultant to these companies. It's a very different way to approach day-to-day and long-term marketing needs. If your firm has multiple brands or divisions, and many do lately, Perryn has an interesting approach for you and your marketing services. Resources: Scrum: The Art of Doing Twice the W...
Episode 226 - Right-sizing AEC firms with Karen Natzel
August 12, 2022 07:00 - 53 minutes - 49.4 MBKaren Natzel with K Communications is a "business therapist." She works with CEOs and other leaders to help them communicate and lead more effectively. In this episode, Frank and Karen dive into the concept of "right-sizing" AEC companies. A lot of firms grow because they think that the opposite of growth is decline. That's not true. In this age of high M&A activity, there is something to be said for sustaining a good, healthy-sized company that meets the demands of loyal clients and the sat...
Episode 225 - Career Path Pt 3: Here There Be Dragons with Kate Robinette
July 29, 2022 07:00 - 48 minutes - 44.7 MBLike most of us, Kate Robinette came to AEC through a circuitous route. But hers was an intentional path, made by consciously placing stones to learn her strengths, educate herself, fill holes, and gain advocates. Deirdre and Kate talk about being different, bringing strengths to a conscious level, and dragons in this humorous and deep dive conversation. Kate's top 5 tips to grow your career: Know your strengths and get use to talking about what you do best and how you bring value. Loo...
Episode 224 - The Sunday Market with Gary Williams
July 15, 2022 15:07 - 59 minutes - 54.2 MBGary Williams with Questa Consulting Ltd helps technically minded people become more confident, relaxed, and successful in all things to do with client management and business development as part of his consulting business in the UK. His podcast, Working Winning Ways, provides depth and humor as he explores this strange marketing/selling/BD thing we do. Frank joined Gary's podcast, Work Winning Ways, in February 2022. Now the conversation continues on the PSM Show. Gary draws parallels betwe...
Episode 223 - Navigating a Conference as the Newbie with Kelly Valentin
July 01, 2022 07:00 - 22 minutes - 20.7 MBKelly Valentin is the Marketing Director at Empower Electric, LLC in Nashville, TN, and a newcomer to the AEC industry and SMPS. She attended her first conference for SMPS at the Southeast Regional Conference (SERC) in Orlando in March. New to the industry and SMPS, she found herself in a sea of people who knew each other well and had long histories together, as well as juggling new content and learning opportunities. Deirdre and Kelly talk about navigating the ocean swell, inserting yoursel...
Episode 222 - Powerful Volunteer Leadership - SERC 2022 with Rachael Frohardt and Stephanie Jude
June 17, 2022 07:00 - 27 minutes - 25.6 MBRachael Frohardt with PCL Construction and Stephanie Jude with Clark Nexsen give us the scoop behind leading a major SMPS regional conference - the 2022 Southeast Regional Conference (SERC) in Orlando, FL. They talk about the value of membership in a professional organization, the excitement of high-engagement, and handling the unexpected. Listen in as they talk about leadership, including delegation, becoming fully involved, the power of good communication, acknowledging strengths, and get...
Episode 221 - The Risk Not Taken with Sandy Geroux
June 03, 2022 07:00 - 30 minutes - 28.2 MBClosing keynote at the SMPS Southeast Regional Conference, Sandy Geroux talks about embracing risk, exploring personal risk tolerance, preparing for risk factors, and principles to follow to achieve your goals and gain buy-in. Reference files are located here. For more content from Sandy, visit her website www.thewowplace.com or check out Sandy's book "Turn Your Workplace Into a WOWplace!" available on Amazon.
Episode 220 - Bucking the Status Quo
May 20, 2022 07:00 - 56 minutes - 51.4 MBStraight from the SMPS Southeast Regional Conference, keynote Tim Asimos with Circle S Studio talks about bucking the status quo - when, why, and how. Frank and Deirdre bookend the conversation with their own insights on disruption as a tool in the marketing, BD, and leadership toolbox. Get ready for an evolution, not a revolution.