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Episode 255 - Back to School with Marketing Plans
PSM: Professional Services Marketing
English - September 22, 2023 10:00 - 46 minutes - 42.2 MB - ★★★★★ - 16 ratingsBusiness Education brad branding communications entwistle insights psm sculthorpe australia davidlecours image7 Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 254 - Marketing Plans for Beginners
Next Episode: Episode 256 - Good BD Plans
Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all. The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8 Music by RomanSenykMusic on Pixabay. www.pixabay.com