Latest Purpose-focused marketing Podcast Episodes

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Ep 80 How to leverage authenticity and passion to do good in the world with Steve Bacon from Belief Theory

Relish THIS: The Nonprofit Marketing Podcast - March 31, 2022 13:00 - 58 minutes
My coach frames everything from the perspective of commitment. And if you think you understand commitment, let me tell you something, his definition (and getting committed to REAL commitment) could change your world. See, it’s easy to “commit” to things you know you can do. I can confidently si...

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Ep 79 Advertisers vs. Sponsors vs. Partners – What’s Best for Your Organization? with Ken Unger from Charge

Relish THIS: The Nonprofit Marketing Podcast - March 22, 2022 13:00 - 1 hour
Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals.  However, partnerships are a two-way...

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Ep 78 Help your organization thrive and survive with Mitch Stein, CEO of Pond

Relish THIS: The Nonprofit Marketing Podcast - March 15, 2022 13:00 - 58 minutes
Two of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both of these chall...

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Ep 78 Help your organization thrive and survive with Mitch Stein, CEO of Pond

Relish THIS: The Nonprofit Marketing Podcast - March 15, 2022 13:00 - 58 minutes
Two of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both of these chall...

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Ep 77 Making your organization work for you with Simon Severino from Strategy Sprints

Relish THIS: The Nonprofit Marketing Podcast - March 08, 2022 14:00 - 48 minutes
What if you could have your organization truly work for you?  Many leaders dream of building an organization that can run without constant attention and input from the founders. One that has the right team in place and the right processes on line to thrive. One that allows every team member the...

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Ep 76 Getting Inspirational - Build a better team through the power of leadership coaching with Chris Hutchinson

Relish THIS: The Nonprofit Marketing Podcast - March 01, 2022 14:00 - 59 minutes
At the ripe, young age of 23, I found myself leading a team of creatives for one of the top three cycling catalog companies in the nation. Looking back at that time, I certainly could have used more experience in team management and motivation to get the most out of my team. Or at least some add...

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Ep 75: Failing Fast for better results with Diana Zhang from Neighbor Share

Relish THIS: The Nonprofit Marketing Podcast - February 22, 2022 14:00 - 1 hour
Whether you're a seasoned nonprofit or just getting started, it's important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow rather than limiting yourself and what you can do.  On this week's Episode I spoke with Diana Zhang, CEO and Co-Fou...

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Ep 74: Scale Your Organization Through Inspiring Your Stakeholders With Joe Sanders From Colorado Uplift

Relish THIS: The Nonprofit Marketing Podcast - February 15, 2022 14:00 - 1 hour
For most businesses and organizations, the quickest wins are found in the INSPIRE phase of the stakeholder lifecycle.  In most situations, transforming customers and donors into repeat business is simply easier than selling to a whole new audience.  After all, you’ve already put in the hard wo...

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Ep 73: Reframing your story to your stakeholders perspective with Danny Combs from TACT

Relish THIS: The Nonprofit Marketing Podcast - February 08, 2022 14:00 - 48 minutes
Messaging is a challenge for many organizations. From struggling with differentiation, to being too “us” focused, it’s flat-out difficult to nail your core message and engage stakeholders. Yet most nonprofits have a great story lurking in the haze. After all, what’s not to love about an inspira...

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Episode 72: Get Committed And Take Action With Mark Bergel

Relish THIS: The Nonprofit Marketing Podcast - February 01, 2022 13:00 - 56 minutes
If you have been listening to Relish THIS for a while, you have probably detected a theme: I'm a big fan of taking action. In fact, I ask each of my wonderful guests at the end of each episode what action they would like for you, dear listener, to take after our discussion. Well, my guest toda...

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Episode 71: Living Your Values To Expand Your Mission With Seth Ehrlich

Relish THIS: The Nonprofit Marketing Podcast - January 25, 2022 13:00 - 58 minutes
The business world is changing. No longer can businesses continue to operate in using the old paradigm. Put your head down, shut up, and work harder no longer work as a motivators for your team. This shift to culture-based business promises a different experience for all stakeholders. And when ...

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Episode 70: Leveraging Paid Search For Nonprofits With Kurt Filla

Relish THIS: The Nonprofit Marketing Podcast - January 18, 2022 13:00 - 54 minutes
Whether you run a nonprofit or for-profit organization, paid search is going to be one of the main marketing ecosystem pillars you should consider to get "instant on" traffic sources to your offerings.   That being said, running a successful paid search campaign requires some planning and know...

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Episode 69: Get Your Podcast Up And Running: Successful Podcast Launching Tips With Tony Lupo And Ryan Fairfield Of The Warrior Next Door

Relish THIS: The Nonprofit Marketing Podcast - January 11, 2022 13:00 - 57 minutes
Launching a podcast can be difficult especially if you don't find your niche. According to recent research, there are currently over 2 million individual podcasts out there. And around 45 million episodes.   That sounds like a pretty crowded market.   But when you dig into the stats a bit mo...

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EP 68: The Market Of Building Business Relationships On Amazon With Keith Hartnett

Relish THIS: The Nonprofit Marketing Podcast - January 04, 2022 13:00 - 39 minutes
Marketing is all about relationship-building. The most valuable relationships are measured by their quality vs. their quantity, but almost every relationship begins with an exchange of value often marked by some series of back-and-forth interactions. My guest today, Keith Hartnett, the Founder a...

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EP 67: How You Be Influences What You Do With Townsend Wardlaw

Relish THIS: The Nonprofit Marketing Podcast - December 28, 2021 13:00 - 1 hour
Have you ever considered how you "be" directly influences all that you "do"? It's an interesting concept – one that requires some serious brain yoga to wrap your head around. See, if you follow today's guest's approach, you have the capacity to create every moment in your life. How you show up...

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EP 66: Systems Optimizations - The Key To Scaling Your Business With Alyson Caffrey

Relish THIS: The Nonprofit Marketing Podcast - December 21, 2021 13:00 - 49 minutes
When you start a business, systems optimization isn’t usually top of mind when it comes to priorities. However, if you want to scale and grow, you need to have processes in place for your team to follow. Today’s guest is Alyson Caffrey, the Founder and CEO of Operations Agency. Her goal is to ...

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EP 65: Mindset Shifts For Leaders - How To Stop Suffering With Jeff Kinsey

Relish THIS: The Nonprofit Marketing Podcast - December 14, 2021 13:00 - 57 minutes
Nietzsche is quoted as saying, "To live is to suffer. To survive is to find some meaning in the suffering." But what if the suffering itself was optional? What if you can shift your mindset to look forward instead of back? This concept is what today's guest, Jeff Kinsey, and your host, Stu S...

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EP 64: Hone your message to reinforce the work you do with Stephanie and David from SJMA

Relish THIS: The Nonprofit Marketing Podcast - December 07, 2021 14:00 - 1 hour
As you’re probably aware, I’m a big fan of protecting Colorado’s open spaces. You may know Relish is involved with 1% for the Planet, but I think it’s also of interest that I’ve chosen to live deep in the forest of Colorado’s Front Range. It’s fair to say environmental stewardship is engrained i...

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Ep 63: Telling your story at the intersection of marketing, branding, and sales with Suzi Bahnsen from Apple and Arrow Sales.

Relish THIS: The Nonprofit Marketing Podcast - November 30, 2021 14:00 - 1 hour
In the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad wrap.  But do nonprofits actually sell? Of course they do. W...

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Ep 63: Telling your story at the intersection of marketing, branding, and sales with Suzi Bahnsen from Apple and Arrow Sales.

Relish THIS: The Nonprofit Marketing Podcast - November 30, 2021 14:00 - 1 hour
In the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad wrap.  But do nonprofits actually sell? Of course they do. W...

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Ep 62: how to successfully launch a product on Amazon with Luke Tierney of Eco D2c

Relish THIS: The Nonprofit Marketing Podcast - November 23, 2021 14:00 - 50 minutes
I don’t think it’s news that Amazon dominates the online selling game, both here in the United States and around the world. You don’t get to be a $1.75T—yes, that’s trillions of dollars—by slacking. In any case, if you’re launching a consumer product, a little knowledge about how to market it o...

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Ep 62: How To Successfully Launch A Product On Amazon With Luke Tierney of Eco D2c

Relish THIS: The Nonprofit Marketing Podcast - November 23, 2021 14:00 - 50 minutes
I don’t think it’s news that Amazon dominates the online selling game, both here in the United States and around the world. You don’t get to be a $1.75T—yes, that’s trillions of dollars—by slacking. In any case, if you’re launching a consumer product, a little knowledge about how to market it o...

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Ep 61: Rethink your nonprofit’s revenue streams with Regeanie Corona from Advancing the Seed

Relish THIS: The Nonprofit Marketing Podcast - November 16, 2021 14:00 - 1 hour
When you’re trying to scale and grow, it can be daunting to think about all the moving parts that need to fall into place for your organization to reach the next level.  Fundraising, messaging, outreach, hiring, infrastructure—all of these compound to create a lot of stress.  That is, if you h...

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Ep 60: Reframe and Remaster Your Messaging To Thrive with Douglas Spencer of Spencer Brennan

Relish THIS: The Nonprofit Marketing Podcast - November 09, 2021 14:00 - 52 minutes
What message are you trying to share with your stakeholders?  On this week's Relish This, I chatted with Spencer Brennan, the founder and CEO of Boston agency Douglas Spencer. He and I met on an online group called Nonprofit.ist that enables those working in the nonprofit sector to connect with...

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Ep 59: Manage and fuel your organization’s growth with Goodworld co-founder Richie Kendall

Relish THIS: The Nonprofit Marketing Podcast - November 02, 2021 13:00 - 48 minutes
My guest today is Richie Kendall, the co-founder of Goodworld, an AMAZING tech stack that helps organizations (both nonprofit and for-profit) manage and fuel their growth. Richie’s platform combines many great features in one platform, making it easier to coordinate your outreach for maximum ef...

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Ep 59: Manage and fuel your organization’s growth with Goodworld co-founder Richie Kendall

Relish THIS: The Nonprofit Marketing Podcast - November 02, 2021 13:00 - 48 minutes
My guest today is Richie Kendall, the co-founder of Goodworld, an AMAZING tech stack that helps organizations (both nonprofit and for-profit) manage and fuel their growth. Richie’s platform combines many great features in one platform, making it easier to coordinate your outreach for maximum ef...

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Ep 58: Sharing your Passion With A Wider Audience: PR and nonprofit outreach with Maya Brook From Slow Food Denver

Relish THIS: The Nonprofit Marketing Podcast - October 26, 2021 13:00 - 53 minutes
Are you crafting a conversation with all of your audiences?  On this episode of Relish This, I talked with Maya Brook, the Executive Director of Slow Food Denver, an organization that helps educate people about their food sources and encourages them to seek out  food that is produced using sust...

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Ep 57: How to build partnerships and expand your mission with Mike Reichert from Wild Bear Nature Center

Relish THIS: The Nonprofit Marketing Podcast - October 19, 2021 13:00 - 57 minutes
On this week's episode, I talked with Mike Reichert, the Director of Operations at Wild Bear Nature Center in Nederland, CO.  Wild Bear Nature Center has an ambitious plan to educate people about nature by building a new facility down the street from where I live. (They’re currently running a b...

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Ep 56: Remain relevant by running online events with Dave Jensen from Encompass Event Group

Relish THIS: The Nonprofit Marketing Podcast - October 12, 2021 13:00 - 1 hour
Are you hosting an event this year? If not, you should consider doing so. (Within the bounds of safety, of course.) On this week’s episode I talked with Dave Jensen, the CEO of Encompass Events Group.  Their company helps nonprofit organizations put on live hybrid and remote events. They offer...

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Ep 55: Keeping your foot on the gas even through the hard times with Angela Forster from Tiny Studio.

Relish THIS: The Nonprofit Marketing Podcast - October 05, 2021 14:00 - 58 minutes
Are you keeping your foot on the gas?  This week I talked with Angela Forster, the co-founder of Tiny Studio. Angela and her business partner, Nancy Rice, have a women-owned business that does lots of work in the nonprofit sector.  Since both of us are in the design world, our conversation nat...

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