Latest Purpose-focused marketing Podcast Episodes
Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars
Relish THIS: The Nonprofit Marketing Podcast - April 18, 2023 13:00 - 40 minutesWhether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused bus...
Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight
Relish THIS: The Nonprofit Marketing Podcast - March 14, 2023 13:00 - 45 minutesVolunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, inter...
EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity
Relish THIS: The Nonprofit Marketing Podcast - December 13, 2022 14:00 - 54 minutesThe idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missin...
Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover
Relish THIS: The Nonprofit Marketing Podcast - December 06, 2022 14:00 - 57 minutesAll of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may ex...
Ep 98: Creating a More Authentic Conversation with Aaron Wrixon
Relish THIS: The Nonprofit Marketing Podcast - November 29, 2022 14:00 - 1 hourAre you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere els...
Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative
Relish THIS: The Nonprofit Marketing Podcast - November 22, 2022 14:00 - 51 minutesThere’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting pa...
Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King
Relish THIS: The Nonprofit Marketing Podcast - November 08, 2022 14:00 - 52 minutesStorytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a...
Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King
Relish THIS: The Nonprofit Marketing Podcast - November 08, 2022 14:00 - 52 minutesStorytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a...
Ep 95: Reframing Costs As Investments with Alex Romero
Relish THIS: The Nonprofit Marketing Podcast - November 01, 2022 12:00 - 57 minutesParticularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot wh...
Ep 94: Reimagining the Elevator Pitch With Building Bridges
Relish THIS: The Nonprofit Marketing Podcast - October 25, 2022 13:00 - 1 hourIn the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and Snap...
Ep 94: Reimagining the Elevator Pitch With Building Bridges
Relish THIS: The Nonprofit Marketing Podcast - October 25, 2022 13:00 - 1 hourIn the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and Snap...
Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik
Relish THIS: The Nonprofit Marketing Podcast - September 27, 2022 13:00 - 52 minutesGoing after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is...
Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology
Relish THIS: The Nonprofit Marketing Podcast - September 20, 2022 13:00 - 55 minutesOne of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true...
Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology
Relish THIS: The Nonprofit Marketing Podcast - September 20, 2022 13:00 - 55 minutesOne of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true...
Ep 91: Relationship-building on Social Media with Nick Black from Good United
Relish THIS: The Nonprofit Marketing Podcast - August 30, 2022 13:00 - 39 minutesMarketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do e...
Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart
Relish THIS: The Nonprofit Marketing Podcast - August 23, 2022 13:00 - 1 hourA small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My...
Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart
Relish THIS: The Nonprofit Marketing Podcast - August 23, 2022 13:00 - 1 hourA small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My...
Ep 89: Own Your Marketing With David Pisarek of Wow Digital
Relish THIS: The Nonprofit Marketing Podcast - August 16, 2022 13:00 - 57 minutesIf there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is eno...
Ep 89: Own Your Marketing With David Pisarek of Wow Digital
Relish THIS: The Nonprofit Marketing Podcast - August 16, 2022 13:00 - 57 minutesIf there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is eno...
Ep 88: Getting Culture “Right” and Focusing on Diversity, Equity, and Inclusion (DEI) in your Organization with Michael Rolph from New Sincerity
Relish THIS: The Nonprofit Marketing Podcast - August 09, 2022 12:00 - 1 hourAside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brand...
Ep 87: Aligning and Defining Your Company’s Culture with HR Strategist Otisa Eads
Relish THIS: The Nonprofit Marketing Podcast - July 12, 2022 13:00 - 55 minutesBuilding a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right? Turns out, there is a better way to approach the hiring process and it comes from “BEing” rather than “DOing”. And it really comes dow...
Ep 86: The power of purpose and leading with authenticity with Cheryl Farr and Cristina Ferreri from SignalCSK
Relish THIS: The Nonprofit Marketing Podcast - June 21, 2022 11:00 - 56 minutesAt one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activities, kudos to you. At Relish Studio, we like workin...
Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy
Relish THIS: The Nonprofit Marketing Podcast - June 14, 2022 14:00 - 56 minutesWhen asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one ...
Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy
Relish THIS: The Nonprofit Marketing Podcast - June 14, 2022 14:00 - 56 minutesWhen asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one ...
Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath
Relish THIS: The Nonprofit Marketing Podcast - May 03, 2022 13:00 - 55 minutesLike it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era whe...
Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath
Relish THIS: The Nonprofit Marketing Podcast - May 03, 2022 13:00 - 55 minutesLike it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era whe...
Ep 83: Planning where you want to go with Sherry Quam Taylor from Quam Taylor Consulting
Relish THIS: The Nonprofit Marketing Podcast - April 27, 2022 13:00 - 57 minutesWhen thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? Interested in taking an extended vacation? How much time have you accumulated in your PTO at work? But my guest ...
Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton
Relish THIS: The Nonprofit Marketing Podcast - April 14, 2022 18:00 - 53 minutesWhen you think of strategic planning, what comes to mind? Hours locked away in a conference room, working through scenarios and exercises that, in the end, will produce a document that feels ok at the time, but you know will rarely see the light of day once the session is complete? Or a valuabl...
Ep 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation
Relish THIS: The Nonprofit Marketing Podcast - April 05, 2022 13:00 - 53 minutesSetting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not real commitment. C...
Ep 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation
Relish THIS: The Nonprofit Marketing Podcast - April 05, 2022 13:00 - 53 minutesSetting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not real commitment. C...
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