Relish THIS: The Nonprofit Marketing Podcast
140 episodes - English - Latest episode: about 1 year ago -Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org
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Episodes
Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars
April 18, 2023 13:00 - 40 minutes - 28.1 MBWhether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract the capital they need to take their organizations to the next level. David sees three items as paramount to attracting and securing investment: ...
Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight
March 14, 2023 13:00 - 45 minutes - 31.4 MBVolunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, interest, and other volunteers into the system. In short, when you treat your volunteers well and create an experience that a) positions them as the heroes in your mission story and b) treats their time ...
EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity
December 13, 2022 14:00 - 54 minutes - 37.5 MBThe idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missing opportunities and are taking your message and its presentation as far as possible. What’s great is that it’s easier than ever to test elements of your marketing. And that’s just one of the things...
Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover
December 06, 2022 14:00 - 57 minutes - 39.6 MBAll of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may exist through the exclusion of authenticity. And what might have been stifled through this creation? My guest today on Relish THIS is Kristin Faith, the CEO of The Nonprofit Makeover. If there’s anythi...
Ep 98: Creating a More Authentic Conversation with Aaron Wrixon
November 29, 2022 14:00 - 1 hour - 42 MBAre you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has come at a price. These distribution gains have come with a loss in the authenticity required to develop strong, lasting relationships. That’s o...
Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative
November 22, 2022 14:00 - 51 minutes - 35.5 MBThere’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful than chasing money and forming relationships with those who are not great fits. It can be challenging to turn away money or influence when the ...
Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King
November 08, 2022 14:00 - 52 minutes - 36.1 MBStorytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when telling a good story, the devil is, as they say, in the details. And what better place to look for details than one’s own numbers? My guest tod...
Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King
November 08, 2022 14:00 - 52 minutes - 36.1 MBStorytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when telling a good story, the devil is, as they say, in the details. And what better place to look for details than one’s own numbers? My guest tod...
Ep 95: Reframing Costs As Investments with Alex Romero
November 01, 2022 12:00 - 57 minutes - 39.2 MBParticularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot when one attaches oneself very closely to one’s occupation. (But that’s a whole other conversation.) The problem is compounded when framing every investment opportunity against the direct revenue this ...
Ep 94: Reimagining the Elevator Pitch With Building Bridges
October 25, 2022 13:00 - 1 hour - 43.6 MBIn the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture your audience’s attention before they move on to something else.That’s why you have to answer these questions immediately on your site: What...
Ep 94: Reimagining the Elevator Pitch With Building Bridges
October 25, 2022 13:00 - 1 hour - 43.6 MBIn the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture your audience’s attention before they move on to something else.That’s why you have to answer these questions immediately on your site: What...
Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik
September 27, 2022 13:00 - 52 minutes - 36.4 MBGoing after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is the CEO and Co-Founder of Instrumentl, a platform designed to help nonprofits manage their grant writing to improve their chances of success in the space. Gauri has seen it all when it comes to navi...
Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology
September 20, 2022 13:00 - 55 minutes - 38.1 MBOne of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you ARE alone nor your actual state of aloneness. Help is available for you and it’s ok to be vulnerable and ask for assistance. (In fact, asking for...
Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology
September 20, 2022 13:00 - 55 minutes - 38.1 MBOne of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you ARE alone nor your actual state of aloneness. Help is available for you and it’s ok to be vulnerable and ask for assistance. (In fact, asking for...
Ep 91: Relationship-building on Social Media with Nick Black from Good United
August 30, 2022 13:00 - 39 minutes - 27.3 MBMarketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any chance to further your relationships with other and to strengthen those bonds is an important part of your organization’s tactics. And that’s w...
Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart
August 23, 2022 13:00 - 1 hour - 45.3 MBA small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today is Greg Harrell-Edge, the Executive Director at CoachArt. He and his team have completely reimagined how they talk about donations to reframe the narrative to one with heightened expectat...
Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart
August 23, 2022 13:00 - 1 hour - 45.3 MBA small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today is Greg Harrell-Edge, the Executive Director at CoachArt. He and his team have completely reimagined how they talk about donations to reframe the narrative to one with heightened expectat...
Ep 89: Own Your Marketing With David Pisarek of Wow Digital
August 16, 2022 13:00 - 57 minutes - 39.4 MBIf there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy. “Build it and they will come,” they say. But this just isn’t how the web works these days. You have to nurture your site to enable it to work...
Ep 89: Own Your Marketing With David Pisarek of Wow Digital
August 16, 2022 13:00 - 57 minutes - 39.4 MBIf there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy. “Build it and they will come,” they say. But this just isn’t how the web works these days. You have to nurture your site to enable it to work...
Ep 88: Getting Culture “Right” and Focusing on Diversity, Equity, and Inclusion (DEI) in your Organization with Michael Rolph from New Sincerity
August 09, 2022 12:00 - 1 hour - 44.7 MBAside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brands, and when one can lead with culture, there are a variety of benefits to be had. Attention to one’s prowess (or lack thereof) with Diversity, Equity, and Inclusion (DEI) is an area where many organi...
Ep 87: Aligning and Defining Your Company’s Culture with HR Strategist Otisa Eads
July 12, 2022 13:00 - 55 minutes - 38.3 MBBuilding a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right? Turns out, there is a better way to approach the hiring process and it comes from “BEing” rather than “DOing”. And it really comes down to seeking cultural fit before task fit. It’s a bit of a scary mindset shift but when you can see that it’s WAY easier to train someone to expand upon their set of skills than to facilitate a cultu...
Ep 86: The power of purpose and leading with authenticity with Cheryl Farr and Cristina Ferreri from SignalCSK
June 21, 2022 11:00 - 56 minutes - 38.6 MBAt one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activities, kudos to you. At Relish Studio, we like working with people with a purpose for a variety of reasons. Mostly, helping organizations and their leaders who have a “giving back” ethos just feels good. However, we also see that many of these organizat...
Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy
June 14, 2022 14:00 - 56 minutes - 39.1 MBWhen asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one can take to get their sales humming. And yes, nonprofits can benefit from a CRM too. (One they will use, of course.) Your CRM helps you stay on track with outreach, check-ins, and where people curre...
Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy
June 14, 2022 14:00 - 56 minutes - 39.1 MBWhen asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one can take to get their sales humming. And yes, nonprofits can benefit from a CRM too. (One they will use, of course.) Your CRM helps you stay on track with outreach, check-ins, and where people curre...
Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath
May 03, 2022 13:00 - 55 minutes - 38 MBLike it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era where technology exists to make these types of events not only possible but incredibly engaging. Instead of fighting the “new normal”, my guests today, Michelle Garrison and Daniel Moss from We and Goli...
Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath
May 03, 2022 13:00 - 55 minutes - 38 MBLike it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era where technology exists to make these types of events not only possible but incredibly engaging. Instead of fighting the “new normal”, my guests today, Michelle Garrison and Daniel Moss from We and Goli...
Ep 83: Planning where you want to go with Sherry Quam Taylor from Quam Taylor Consulting
April 27, 2022 13:00 - 57 minutes - 39.8 MBWhen thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? Interested in taking an extended vacation? How much time have you accumulated in your PTO at work? But my guest today, Sherry Quam Taylor from Quam Taylor Consulting takes a different approach. She asks the question, “Where do you want to be?” and budgets according to those goals rather than getting stuck in ...
Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton
April 14, 2022 18:00 - 53 minutes - 36.8 MBWhen you think of strategic planning, what comes to mind? Hours locked away in a conference room, working through scenarios and exercises that, in the end, will produce a document that feels ok at the time, but you know will rarely see the light of day once the session is complete? Or a valuable exercise that aligns your team, creates thrust for your organization, and builds an actionable plan to keep you on track for the short- and longer-term? There is often fear associated with strategi...
Ep 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation
April 05, 2022 13:00 - 53 minutes - 36.4 MBSetting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not real commitment. Commitment happens when you land in the zone of uncertainty—enough that you aren’t sure if you can make it happen but certain enough that you can’t NOT make it happen. And here’s the deal… all of this...
Ep 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation
April 05, 2022 13:00 - 53 minutes - 36.4 MBSetting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not real commitment. Commitment happens when you land in the zone of uncertainty—enough that you aren’t sure if you can make it happen but certain enough that you can’t NOT make it happen. And here’s the deal… all of this...
Ep 80 How to leverage authenticity and passion to do good in the world with Steve Bacon from Belief Theory
March 31, 2022 13:00 - 58 minutes - 40 MBMy coach frames everything from the perspective of commitment. And if you think you understand commitment, let me tell you something, his definition (and getting committed to REAL commitment) could change your world. See, it’s easy to “commit” to things you know you can do. I can confidently sign on to say, throwing a football 20 yards. That’s not commitment. That’s just doing. I can similarly not get behind the idea of doing something I know I can’t accomplish. Like throwing a football 10...
Ep 79 Advertisers vs. Sponsors vs. Partners – What’s Best for Your Organization? with Ken Unger from Charge
March 22, 2022 13:00 - 1 hour - 42.1 MBPartnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals. However, partnerships are a two-way street. This week’s Relish THIS I spoke with Ken Ungar, the President and Founder of Charge, an organization that helps those seeking sponsors as well as those looking to become a sponsor achieve su...
Ep 78 Help your organization thrive and survive with Mitch Stein, CEO of Pond
March 15, 2022 13:00 - 58 minutes - 40.2 MBTwo of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both of these challenges. There are SO many tools and resources available and it can get really overwhelming shopping for solutions. That’s one of the interesting adjustments Pond is making to the system. With Pond, th...
Ep 78 Help your organization thrive and survive with Mitch Stein, CEO of Pond
March 15, 2022 13:00 - 58 minutes - 40.2 MBTwo of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both of these challenges. There are SO many tools and resources available and it can get really overwhelming shopping for solutions. That’s one of the interesting adjustments Pond is making to the system. With Pond, th...
Ep 77 Making your organization work for you with Simon Severino from Strategy Sprints
March 08, 2022 14:00 - 48 minutes - 33.5 MBWhat if you could have your organization truly work for you? Many leaders dream of building an organization that can run without constant attention and input from the founders. One that has the right team in place and the right processes on line to thrive. One that allows every team member the opportunity to step away for a while with the confidence that everything will continue to run as planned. What if you could build a business in which you have the highest degree of confidence that...
Ep 76 Getting Inspirational - Build a better team through the power of leadership coaching with Chris Hutchinson
March 01, 2022 14:00 - 59 minutes - 40.6 MBAt the ripe, young age of 23, I found myself leading a team of creatives for one of the top three cycling catalog companies in the nation. Looking back at that time, I certainly could have used more experience in team management and motivation to get the most out of my team. Or at least some additional investment in myself to become a better leader. But, like many 23 year olds, I am sure that I figured I could knock it out of the park on my own. Did I get the job done? Sure. But there was ...
Ep 75: Failing Fast for better results with Diana Zhang from Neighbor Share
February 22, 2022 14:00 - 1 hour - 42.3 MBWhether you're a seasoned nonprofit or just getting started, it's important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow rather than limiting yourself and what you can do. On this week's Episode I spoke with Diana Zhang, CEO and Co-Founder of Neighbor Share, an organization that offers “micro-donations” directly to those who need it. Her organization gives contributions of less than $400 to people whose lives could be greatly affec...
Ep 74: Scale Your Organization Through Inspiring Your Stakeholders With Joe Sanders From Colorado Uplift
February 15, 2022 14:00 - 1 hour - 43.1 MBFor most businesses and organizations, the quickest wins are found in the INSPIRE phase of the stakeholder lifecycle. In most situations, transforming customers and donors into repeat business is simply easier than selling to a whole new audience. After all, you’ve already put in the hard work nurturing these individuals through the ATTRACT, BOND, and CONNECT phases of their journey. You just need to re-engage with value-driven materials, inspirational stories, and/or fresh opportunities...
Ep 73: Reframing your story to your stakeholders perspective with Danny Combs from TACT
February 08, 2022 14:00 - 48 minutes - 33.3 MBMessaging is a challenge for many organizations. From struggling with differentiation, to being too “us” focused, it’s flat-out difficult to nail your core message and engage stakeholders. Yet most nonprofits have a great story lurking in the haze. After all, what’s not to love about an inspirational mission? And even the newest nonprofits have success metrics that can be used to help frame a compelling story. Getting your message to land is sometimes as simple as switching the perspectiv...
Episode 72: Get Committed And Take Action With Mark Bergel
February 01, 2022 13:00 - 56 minutes - 38.6 MBIf you have been listening to Relish THIS for a while, you have probably detected a theme: I'm a big fan of taking action. In fact, I ask each of my wonderful guests at the end of each episode what action they would like for you, dear listener, to take after our discussion. Well, my guest today, Mark Bergel, Co-Founder of the Shared Humanity Project is ALL about action. The Shared Humanity Project enables people to select an area of interest and be presented with actions they can take in ...
Episode 71: Living Your Values To Expand Your Mission With Seth Ehrlich
January 25, 2022 13:00 - 58 minutes - 39.9 MBThe business world is changing. No longer can businesses continue to operate in using the old paradigm. Put your head down, shut up, and work harder no longer work as a motivators for your team. This shift to culture-based business promises a different experience for all stakeholders. And when you and your entire team can live the values you have created that define your culture, job satisfaction and productivity soar. Need evidence? Follow Dan Price on social to see what he’s up to at Grav...
Episode 70: Leveraging Paid Search For Nonprofits With Kurt Filla
January 18, 2022 13:00 - 54 minutes - 37.8 MBWhether you run a nonprofit or for-profit organization, paid search is going to be one of the main marketing ecosystem pillars you should consider to get "instant on" traffic sources to your offerings. That being said, running a successful paid search campaign requires some planning and know-how to make sure you get the most out of your investment. That's why we are joined today by Kurt Filla, Founder of FillaLife Media. Kurt LOVES data and it shows. We have a super fun conversat...
Episode 69: Get Your Podcast Up And Running: Successful Podcast Launching Tips With Tony Lupo And Ryan Fairfield Of The Warrior Next Door
January 11, 2022 13:00 - 57 minutes - 39.6 MBLaunching a podcast can be difficult especially if you don't find your niche. According to recent research, there are currently over 2 million individual podcasts out there. And around 45 million episodes. That sounds like a pretty crowded market. But when you dig into the stats a bit more, some real gold gets unearthed. According to Amplifi Media, of that 2 million, roughly 25% have only published 1 episode. When you dig deeper, the stats get even more interesting... Only 77...
EP 68: The Market Of Building Business Relationships On Amazon With Keith Hartnett
January 04, 2022 13:00 - 39 minutes - 27 MBMarketing is all about relationship-building. The most valuable relationships are measured by their quality vs. their quantity, but almost every relationship begins with an exchange of value often marked by some series of back-and-forth interactions. My guest today, Keith Hartnett, the Founder and CEO of Better World Products, knows all about the power of relationship-building. Keith is here to talk about his vision to shift to shift the retail landscape and bring new life and wealth into ...
EP 67: How You Be Influences What You Do With Townsend Wardlaw
December 28, 2021 13:00 - 1 hour - 49.8 MBHave you ever considered how you "be" directly influences all that you "do"? It's an interesting concept – one that requires some serious brain yoga to wrap your head around. See, if you follow today's guest's approach, you have the capacity to create every moment in your life. How you show up in life (how you "be") influences everything. In this episode, Stu is joined by Life Transformation Architect, Townsend Wardlaw, to share how the book, The Ultimate Coach, inspired him. Extending t...
EP 66: Systems Optimizations - The Key To Scaling Your Business With Alyson Caffrey
December 21, 2021 13:00 - 49 minutes - 34.2 MBWhen you start a business, systems optimization isn’t usually top of mind when it comes to priorities. However, if you want to scale and grow, you need to have processes in place for your team to follow. Today’s guest is Alyson Caffrey, the Founder and CEO of Operations Agency. Her goal is to help organizations create powerful, reliable systems that support their vision. In this episode, Alyson shares how you can develop your operations so you can run and grow your business at the same t...
EP 65: Mindset Shifts For Leaders - How To Stop Suffering With Jeff Kinsey
December 14, 2021 13:00 - 57 minutes - 39.7 MBNietzsche is quoted as saying, "To live is to suffer. To survive is to find some meaning in the suffering." But what if the suffering itself was optional? What if you can shift your mindset to look forward instead of back? This concept is what today's guest, Jeff Kinsey, and your host, Stu Swineford, have in store for you. Jeff is the Founder of The Logos Group, an organization specializing in strategic planning and executive coaching to help anyone live their best lives. He also volun...
EP 64: Hone your message to reinforce the work you do with Stephanie and David from SJMA
December 07, 2021 14:00 - 1 hour - 43.5 MBAs you’re probably aware, I’m a big fan of protecting Colorado’s open spaces. You may know Relish is involved with 1% for the Planet, but I think it’s also of interest that I’ve chosen to live deep in the forest of Colorado’s Front Range. It’s fair to say environmental stewardship is engrained in what I do. That’s why this episode of Relish This was so much fun. I got to chat with two people—Stephanie Weber and David Taft—who work with the San Juan Mountains Association. The organization...
Ep 63: Telling your story at the intersection of marketing, branding, and sales with Suzi Bahnsen from Apple and Arrow Sales.
November 30, 2021 14:00 - 1 hour - 43.7 MBIn the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad wrap. But do nonprofits actually sell? Of course they do. Whether some component of your organization drives revenue through selling, or your ED is simply out drumming up donations during the giving season, at some level every non-profit depends on sales and ...
Ep 63: Telling your story at the intersection of marketing, branding, and sales with Suzi Bahnsen from Apple and Arrow Sales.
November 30, 2021 14:00 - 1 hour - 43.7 MBIn the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad wrap. But do nonprofits actually sell? Of course they do. Whether some component of your organization drives revenue through selling, or your ED is simply out drumming up donations during the giving season, at some level every non-profit depends on sales and ...