Latest Nyc startups Podcast Episodes
How to Prioritize as an Idea-Stage Founder (ITS Classic)
Idea to Startup - June 20, 2024 09:00 - 23 minutes ★★★★★ - 143 ratingsA throwback to the 6th ever episode of Idea to Startup - an episode that’s been listened to thousands of times and has a consumption rate at nearly 100%. Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a...
Things That Always Work and Things That Never Work
Idea to Startup - June 13, 2024 09:00 - 21 minutes ★★★★★ - 143 ratingsToday, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get ...
How to Create Useful Content (for people who don't think they can create content)
Idea to Startup - June 05, 2024 09:00 - 21 minutes ★★★★★ - 143 ratingsToday, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning...
A Mouse Pod (How to Stand Out in a Crowded Market)
Idea to Startup - May 30, 2024 09:00 - 24 minutes ★★★★★ - 143 ratingsOne of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Custo...
A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic)
Idea to Startup - May 22, 2024 09:00 - 26 minutes ★★★★★ - 143 ratingsOne of the most listened to episodes in ITS history with an average consumption rate well over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar,...
Running a Concierge MVP Live (feat. the four-step Concierge MVP framework)
Idea to Startup - May 16, 2024 09:00 - 24 minutes ★★★★★ - 143 ratingsToday, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge M...
How to Start the Business You’re Not Quite Ready to Start
Idea to Startup - May 08, 2024 09:00 - 23 minutes ★★★★★ - 143 ratingsToday we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you. We talk through the three main gaps that keep founders from sta...
How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic)
Idea to Startup - May 01, 2024 09:00 - 22 minutes ★★★★★ - 143 ratingsMost people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you mak...
A Startup Storytelling Framework for Non-Storytellers
Idea to Startup - April 24, 2024 09:00 - 24 minutes ★★★★★ - 143 ratingsToday, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, som...
When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic
Idea to Startup - April 10, 2024 09:00 - 23 minutes ★★★★★ - 143 ratingsToday, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why ...
How to Pick Your Startup's First Customer
Idea to Startup - April 03, 2024 09:00 - 33 minutes ★★★★★ - 143 ratingsToday, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique resp...
A System to Do Hard Things (ITS Classic)
Idea to Startup - March 21, 2024 09:00 - 23 minutes ★★★★★ - 143 ratingsToday, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system. Today we help yo...
How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)
Idea to Startup - March 06, 2024 10:00 - 28 minutes ★★★★★ - 143 ratingsToday's classic episode will help you get the first version of your product up and out this weekend. We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also f...
A System to Generate Ideas (aka how to let your brain be a brain)
Idea to Startup - February 29, 2024 10:00 - 23 minutes ★★★★★ - 143 ratingsToday, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI st...
20-ish Minute Skill: The Concierge MVP (ITS Classic)
Idea to Startup - February 21, 2024 10:00 - 26 minutes ★★★★★ - 143 ratingsToday's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise fund...
How to Create a Strategy For Your Startup
Idea to Startup - February 14, 2024 10:00 - 22 minutes ★★★★★ - 143 ratingsToday, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll ex...
How to Redirect Anxiety and Spread Inpathy? Ziarekenya Smith (Founder) | Inpathy | (Detroit, MI) | (Season 4: Episode 1)
Diverse Tech Founders Media - February 01, 2024 14:24 - 56 minutesTired of the highlight reel? Craving genuine connection and emotional honesty online? Inpathy is here to revolutionize social media by embracing your full human experience. Co-founded by Ziarekenya Smith and Kathryn Young, Inpathy rejects the "perfect or nothing" pressure of traditiona...
How to Build a "Skeptical Startup" - 8k per month in 10 hours per week
Idea to Startup - January 31, 2024 10:00 - 21 minutes ★★★★★ - 143 ratingsToday, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a go...
What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
Idea to Startup - January 17, 2024 10:00 - 21 minutes ★★★★★ - 143 ratingsToday is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Shou...
The Magic of One-Sentence Marketing
Idea to Startup - January 11, 2024 10:00 - 15 minutes ★★★★★ - 143 ratingsToday’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. Tacklebox Idea to Startup Newsletter Idea to Startup Bot 00:33 One Sentence Marke...
Designing a System to Actually Prioritize Your Startup This Year
Idea to Startup - January 04, 2024 10:00 - 17 minutes ★★★★★ - 143 ratingsToday, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or...
Seth Godin and Brian Go Through Startup Ideas (ITS Classic)
Idea to Startup - December 27, 2023 10:00 - 49 minutes ★★★★★ - 143 ratingsSeth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the da...
How to Think Bigger (feat. The Problems and Opportunities Method)
Idea to Startup - December 20, 2023 10:00 - 22 minutes ★★★★★ - 143 ratingsToday, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that...
How to be Different, Part 1 (feat. The Personal Venn Diagram Method)
Idea to Startup - December 14, 2023 09:00 - 20 minutes ★★★★★ - 143 ratingsToday, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the f...
How to Create Palm Wine Without Chopping Down Trees? Onye Ahanotu (Founder) | Ikenga Wines | (Oakland, CA) | (Season 3: Episode 17)
Diverse Tech Founders Media - December 12, 2023 11:30 - 1 hourOnye Ahanotu is the founder of Ikenga Wines (Bev Tech). Did you come of age christening weddings and graduations with palm wine? Have no idea palm trees could even produce wine? Growing up in wine country, Sonoma County, right next door to Napa Valley, Onye's curiosity about palm wine ...
Testing Another Startup Idea Live Part 1: Picking the Idea, Nudging the Boulder
Idea to Startup - December 06, 2023 10:00 - 23 minutes ★★★★★ - 143 ratingsToday, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the fi...
The Quest for an Identity
Idea to Startup - November 30, 2023 10:00 - 21 minutes ★★★★★ - 143 ratingsToday we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when t...
How to Find a Differentiator (ITS Classic)
Idea to Startup - November 22, 2023 10:00 - 18 minutes ★★★★★ - 143 ratingsToday we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily o...
How Blockchain Can Disrupt Hollywood? Sharif Bennett (Founder) | CineBlock | (Los Angeles, CA) | (Season 3: Episode 16)
Diverse Tech Founders Media - November 17, 2023 15:58 - 57 minutesSharif Bennett is the co-founder of CineBlock (Film Tech). As the topic of AI becomes central to the future of Hollywood, three co-founders are looking to give content creators a boost, to get their films funded. After seeing the inside of IBM and GitLab (including its IPO), Sharif and...
Customers Speak Problem, But You’re Speaking Solution
Idea to Startup - November 16, 2023 10:00 - 21 minutes ★★★★★ - 143 ratingsToday, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Lat...
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