Customers Speak Problem, But You’re Speaking Solution

Idea to Startup

English - November 16, 2023 10:00 - 21 minutes - 19.7 MB - ★★★★★ - 134 ratings
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Previous Episode: An SOP for Testing a Startup Idea

Next Episode: How to Find a Differentiator (ITS Classic)

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.

We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.

Tacklebox Twinbox - the Idea to Startup AI Bot The Brain Audit

00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples