How to Find a Differentiator (ITS Classic)

Idea to Startup

English - November 22, 2023 10:00 - 18 minutes - 17 MB - ★★★★★ - 134 ratings
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Previous Episode: Customers Speak Problem, But You’re Speaking Solution

Next Episode: The Quest for an Identity

Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for.

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