The Quest for an Identity
Idea to Startup
English - November 30, 2023 10:00 - 21 minutes - 19.6 MB - ★★★★★ - 134 ratingsBusiness Education customer startup accelerators accelerator business startups entrepreneur entrepreneurship new york entrepreneurs acquisition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when to stick with an identity vs when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team.
TackleboxJoliePerfect BarHow "40 Minutes of Hell" Became an Iconic Basketball Brand00:27 An Identity Helps You Move Fast and Keep Momentum
03:30 Black Friday - Lack of Clear Identities
06:22 Smooth Jazz
06:53 Categories
09:11 Jolie
12:12 First Principles
12:42 Arkansas Basketball’s “40 Minutes of Hell” Identity
15:50 Career Coach Identity
17:40 Stay Disciplined
19:42 Changing Too Quck vs. Staying Too Long
20:34 Throw with Conviction
21:11 Tacklebox