The Magic of One-Sentence Marketing

Idea to Startup

English - January 11, 2024 10:00 - 15 minutes - 14.4 MB - ★★★★★ - 134 ratings
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Previous Episode: Designing a System to Actually Prioritize Your Startup This Year

Next Episode: How to Build a "Skeptical Startup" - 8k per month in 10 hours per week

Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.

Tacklebox Idea to Startup Newsletter Idea to Startup Bot

00:33 One Sentence Marketing
01:10 Train to NYC
03:04 The best marketing Brian’s seen in a while
06:42 Smooth Jazz
07:28 Choosing a Customer and the Knowledge Spectrum
08:54 Air Quality Idea
13:07 Inflection Points + The Conference Exercise
14:09 The End - Vietnamese Coffee