Latest No normal show Podcast Episodes
Newsflash: First Tupac now...HoloDoc?
No Normal Show by BPD - July 10, 2024 14:18 - 16 minutes ★★★★★ - 9 ratingsTexas hospital is reportedly 1st in US to use holograms for doctor-patient visits Deloitte Insights: Building and maintaining health consumers' trust in generative AI
In-Depth: Rome is Burning with Kristen Wevers
No Normal Show by BPD - July 08, 2024 12:14 - 41 minutes ★★★★★ - 9 ratingsWant to read more about Rome is Burning? Click the link here: Rome is Burning
Newsflash: The Surgeon General's Call for Warning Labels on Social Media
No Normal Show by BPD - June 24, 2024 22:15 - 20 minutes ★★★★★ - 9 ratingsThe Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare marketers, this creates a conundrum—when your business is to support community health, but also benefits from social, where do you stand? Join us as we debate this inte...
Igniting Greatness: SHIFT - Everybody's Work PT.2
No Normal Show by BPD - June 12, 2024 15:20 - 33 minutes ★★★★★ - 9 ratingsIn this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background a...
Newsflash: TikTok Ban, the State of Cardiovascular Disease in the US, & Marketers' Perception of AI
No Normal Show by BPD - June 07, 2024 12:00 - 16 minutes ★★★★★ - 9 ratingsArticles to check out: TikTok ban set for September arguments https://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/ Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050 https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-...
Igniting Greatness: SHIFT - Everybody's Work PT. 1
No Normal Show by BPD - May 29, 2024 15:00 - 43 minutes ★★★★★ - 9 ratingsIn this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries...
Our minds are blown: GPT-4o, Google I/O, Microsoft Copilot+ PCs
No Normal Show by BPD - May 22, 2024 19:26 - 21 minutes ★★★★★ - 9 ratingsArticles to check out: Microsoft will build AI into new laptops, firing shot at Apple Introducing GPT-4o Google I/O 2024 Apple Will Revamp Siri to Catch Up to its Chatbot Competitors
Walmart closes 51 health centers...are the funnel wars over?
No Normal Show by BPD - May 08, 2024 19:29 - 13 minutes ★★★★★ - 9 ratingsNewsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? A...
Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO
No Normal Show by BPD - May 02, 2024 18:00 - 31 minutes ★★★★★ - 9 ratingsWe’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie ...
How to drive patient acquisition with precision marketing
No Normal Show by BPD - April 15, 2024 18:13 - 30 minutes ★★★★★ - 9 ratingsPatient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice ...
Election Year: Navigating Healthcare Through Politics
No Normal Show by BPD - April 04, 2024 16:00 - 29 minutes ★★★★★ - 9 ratingsElection years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Direct...
For the love of AI
No Normal Show by BPD - March 29, 2024 19:20 - 14 minutes ★★★★★ - 9 ratingsIn this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering...
Ageism in healthcare, a tech "supercycle", and Biden's plan to lower healthcare prices
No Normal Show by BPD - March 13, 2024 19:25 - 10 minutes ★★★★★ - 9 ratingsThree articles to read: Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatrics Amy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_U President Biden Takes New Steps to Lower Prescriptio...
Into the Upside Down: Cyberattacks, Task Automation, and Streaming
No Normal Show by BPD - March 01, 2024 18:43 - 13 minutes ★★★★★ - 9 ratingsChange Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout...
Healing Through Creativity
No Normal Show by BPD - February 21, 2024 17:30 - 30 minutes ★★★★★ - 9 ratingsHealthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode...
Back to the Future: Apple Vision Pro & The Funnel Wars
No Normal Show by BPD - February 15, 2024 15:48 - 10 minutes ★★★★★ - 9 ratingsHere are the links to some of the articles and topics we've mentioned in the show: Apple Vision Pro New England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care 3 health systems share their Apple Vision Pro plans The Funnel Wars Takes Two Steps Back Amazon Health g...
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration
No Normal Show by BPD - January 24, 2024 19:19 - 39 minutes ★★★★★ - 9 ratingsIt's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, C...
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency
No Normal Show by BPD - December 21, 2023 16:00 - 22 minutes ★★★★★ - 9 ratingsAs healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. J...
To Millennials and Beyond: What younger generations expect from healthcare
No Normal Show by BPD - December 20, 2023 18:29 - 27 minutes ★★★★★ - 9 ratingsIn this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennial...
Announcing BPD + Revive: A new era in healthcare marketing
No Normal Show by BPD - December 07, 2023 17:20 - 25 minutes ★★★★★ - 9 ratingsBPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bev...
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI
No Normal Show by BPD - November 29, 2023 17:00 - 14 minutes ★★★★★ - 9 ratingsThanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-pr...
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress
No Normal Show by BPD - November 20, 2023 21:22 - 12 minutes ★★★★★ - 9 ratingsThe healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into l...
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care
No Normal Show by BPD - October 31, 2023 15:20 - 36 minutes ★★★★★ - 9 ratingsIn October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On;...
We fell in love in a B2B place: Branding in a B2B World
No Normal Show by BPD - October 05, 2023 12:00 - 30 minutes ★★★★★ - 9 ratingsB2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build the...
Healthy Brands: The Art of Brand-Building in Healthcare
No Normal Show by BPD - September 20, 2023 13:00 - 37 minutes ★★★★★ - 9 ratingsIn the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to est...
Encore: Bold, Brave, and Beautiful: What makes great marketing?
No Normal Show by BPD - September 07, 2023 14:15 - 30 minutes ★★★★★ - 9 ratingsOn this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference
Brand Strategy in Healthcare: The Power of Emotion
No Normal Show by BPD - August 18, 2023 16:23 - 37 minutes ★★★★★ - 9 ratingsFor patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick
No Normal Show by BPD - August 02, 2023 17:28 - 36 minutes ★★★★★ - 9 ratingsThe annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the ind...
Claims, Contracts & Confusion: Managed Care Negotiations in 2023
No Normal Show by BPD - July 12, 2023 14:14 - 34 minutes ★★★★★ - 9 ratingsProviders are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated co...
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health
No Normal Show by BPD - June 28, 2023 10:00 - 20 minutes ★★★★★ - 9 ratingsIn the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent diseas...
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