Latest Media account executives Podcast Episodes

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Media Sales Monthly - August 2010

Media Sales Monthly - August 04, 2010 15:17 - 5 minutes - Video ★★★★★ - 2 ratings
The August 2010 episode of Media Sales Monthly features: digital medias impact on local news delivery and hyperlocal ad opportunities, new credit union services and how you can help highlight them, media influence on hair salon and spa customers and rockstar sales tips.

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Media Sales Monthly - July 2010

Media Sales Monthly - July 07, 2010 08:17 - 4 minutes - Video ★★★★★ - 2 ratings
The July 2010 episode of Media Sales Monthly features: A look at small business ad budgets and media effectiveness, a discussion of alternative medical treatments and opportunities for alternative practices, an exploration of the high school sporting fan demographic and a look at the factors that...

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Media Sales Monthly - June 2010

Media Sales Monthly - June 10, 2010 16:13 - 5 minutes - Video ★★★★★ - 2 ratings
The June 2010 episode of Media Sales Monthly features: A look at increased spending on web video, consumer purchase frequency for bicycles, factors that influence banking choices and a tip on limiting the options you present to prospects.

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Media Sales Monthly - May 2010

Media Sales Monthly - May 06, 2010 14:43 - 4 minutes - Video ★★★★★ - 2 ratings
The May 2010 episode of Media Sales Monthly features: A discussion of the CMO Council State of Marketing Outlook, Consumer Electronics in Drug Stores, Media Influence on Local Attractions and Responses for 'Dead End' Prospects.

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Media Sales Monthly - Apr 2010

Media Sales Monthly - April 02, 2010 16:14 - 4 minutes - Video ★★★★★ - 2 ratings
The April 2010 episode of Media Sales Monthly features: U.S. Hispanic Internet Trends, Opportunities in the Higher Education Market, 2010 Attitudes on Agencies Budget expectations and Sales Communication tips.

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Media Sales Monthly - Mar 2010

Media Sales Monthly - March 01, 2010 16:12 - 4 minutes - Video ★★★★★ - 2 ratings
The March 2010 episode of Media Sales Monthly features: Political Advertising, Opportunities in the Travel Industry, Ad-ology's Media Influence on Consumer Choice Report and tips for Good Openers.

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Media Sales Monthly - Feb 2010

Media Sales Monthly - February 01, 2010 13:21 - 4 minutes - Video ★★★★★ - 2 ratings
The February 2010 episode of Media Sales Monthly features: 2010 Local Ad Sales Outlook, Opportunities in the Auto Care Market, 2010 Small Business Marketing Forecast and Cold Calling tips.

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Media Sales Monthly - Jan 2010

Media Sales Monthly - January 04, 2010 15:01 - 5 minutes - Video ★★★★★ - 2 ratings
The January 2010 episode of Media Sales Monthly features: 2010 Ad Outlook, Opportunities in the Pet Market, Local-Direct Advertising Plans and Sales Presentation tips.

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What Local Advertisers Say About Media Sales Reps

AdMall Digital Media - January 04, 2010 06:57 - 2 minutes - Video
AdMall commissioned a survey of 1100 small and midsize business owners in November 2009. They were asked - If you could offer one piece of advice to the media sales executives that try to sell you advertising, what would it be? - This video reveals a representative sample of the answers given to ...

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Find Yourself a Mentor

Media Sales Basics - September 03, 2009 15:36 - 2 minutes ★★★★★ - 2 ratings
Let a mentor help you grow professionally. Here's how to find a good one.

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Advertise or Die

Media Sales Basics - August 18, 2009 15:17 - 3 minutes ★★★★★ - 2 ratings
Let 3rd party research prove to your advertiser that they must 'Advertise or Die.'

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Don't Give Up

Media Sales Basics - July 16, 2009 07:41 - 2 minutes ★★★★★ - 2 ratings
A cold-called prospect may need 5-7 contacts before you get the appointment. Don't give up too soon.

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Four ways an ad can go wrong

Media Sales Basics - December 18, 2008 17:37 - 2 minutes ★★★★★ - 2 ratings
4 Ways an Ad can Fail, and how to avoid them with this simple analogy.

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CUCUMU

Media Sales Basics - December 18, 2008 17:37 - 2 minutes ★★★★★ - 2 ratings
Avoiding miscommunication with this simple technique

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Do the Math!

Media Sales Basics - September 05, 2008 18:31 - 2 minutes ★★★★★ - 2 ratings
Before you pitch that great new proposal, first do the math.

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Recession-proof Reasons To Advertise

Media Sales Basics - July 22, 2008 17:32 - 2 minutes ★★★★★ - 2 ratings
Here are some of the most common objections you may hear when the economy slows and suggestions for how to counter them.

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What is Co-op?

Media Sales Basics - May 19, 2008 15:17 - 3 minutes ★★★★★ - 2 ratings
Co-op advertising can be a boost to your commissions or a drain on your time. This podcast includes five key points to keep in mind when selling.

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Cause Marketing

Media Sales Basics - May 05, 2008 16:40 - 2 minutes ★★★★★ - 2 ratings
Cause marketing tie-ins can be a great way to motivate non-traditional advertisers.

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Survey the Buyers Office

Media Sales Basics - April 21, 2008 19:56 - 2 minutes ★★★★★ - 2 ratings
You can learn a lot about your advertiser by simply opening your eyes.

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What's In It For Me?

Media Sales Basics - March 03, 2008 14:32 - 2 minutes ★★★★★ - 2 ratings
Like most people, advertisers are more apt to buy if they understand what's in it for them.

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A Bad Day, Or Just A Bad Morning?

Media Sales Basics - February 18, 2008 17:27 - 2 minutes ★★★★★ - 2 ratings
Use day-parts to keep a rough start from ruining your entire day.

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Just One More Call

Media Sales Basics - February 04, 2008 14:11 - 2 minutes ★★★★★ - 2 ratings
Would you like to have 25 new accounts this year? One way is to simply make just one more sales call every day.

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Anniversary Means Opportunity

Media Sales Basics - January 21, 2008 14:40 - 2 minutes ★★★★★ - 2 ratings
Knowing your advertiser's next major anniversary can create non-traditional new business opportunities.

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Re-Activating Old Accounts

Media Sales Basics - December 31, 2007 14:37 - 2 minutes ★★★★★ - 2 ratings
Generate new business by reactivating former accounts.

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Things You Wish You'd Said

Media Sales Basics - December 17, 2007 15:55 - 2 minutes ★★★★★ - 2 ratings
How to remember that brilliant response (you thought of too late) for next time.

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Defeating the Voice Mail Delete

Media Sales Basics - December 03, 2007 17:00 - 2 minutes ★★★★★ - 2 ratings
Tips on how to keep your voice mail messages from being deleted by the industry's top experts.