Latest Marketing technology Podcast Episodes
Bridging the Gap: Uniting Athletics and Admissions for Recruitment Success
In Your Element - April 04, 2024 07:00 - 36 minutes ★★★★★ - 2 ratingsIn the latest episode of In Your Element, Charity Schneeberger and Gretchen LeVan dive into the dynamic intersection of athletics and admissions at the University of Valley Forge. Through their roles as Director of Admissions and Director of Athletics, respectively, they shed light on how a cult...
Tech-Enabled Transformation: TVCC’s Journey with Element451
In Your Element - March 21, 2024 07:00 - 36 minutes ★★★★★ - 2 ratingsIn our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This e...
Welcome to In Your Element
In Your Element - March 07, 2024 08:00 - 1 minute ★★★★★ - 2 ratingsWelcome to In Your Element, a podcast where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in l...
Episode 149: How Companies Are On the Clock and Need to Find the Perfect Time
Converge Coffee - December 01, 2023 15:00 - 12 minutes ★★★★★ - 13 ratingsIn this episode, Erik Deckers sits down with Jay Baer (https://www.jaybaer.com/), owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time w...
Episode 148: How Focusing on Strategic Growth Offer Solutions in Plain Sight and Improves Experiences
Converge Coffee - October 27, 2023 14:15 - 31 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Bruno Pesec (https://www.pesec.no/), corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They g...
Episode 147: How Architecting Better Data Models and Building Better Customer Experience Cadences Drastically Improves Churn
Converge Coffee - October 27, 2023 14:00 - 26 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Sharon Park, CEO and President at Sage Digi (https://sagedigi.com/). They dive into why Sharon started Sage Digi after many years at Google. They go deeper into her experience on how to architect a full funnel advertising strategy for B2B companies. Sharon giv...
Episode 146: Why is Understanding the Research and Development Process is Essential for the Customer Experience
Converge Coffee - October 13, 2023 14:00 - 29 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Dr. Soum Rakshit, Co-Founder & CEO of award-winning sexual health company, MysteryVibe (https://mysteryvibe.com). They dive into why Soum started MysteryVibe. They go deeper into his experience from having a biomedical background and a PhD and how journey to s...
Episode 145: How Staying Curious and Keeping in the Customer's Narrative Improves Customer Experience
Converge Coffee - October 06, 2023 14:00 - 25 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Sara Weldon, Founder and CEO at TruFinCo (https://trufinco.com/). They dive into why Sara started TruFinCo. They go deeper into her experience getting into finance and fintech. Sarah gives some great insights on how to deliver great customer experiences to dif...
Episode 144: How Using Revenue Operations Strategies Improves Customer Experience
Converge Coffee - September 29, 2023 14:00 - 35 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Eddie Reynolds, Founder and CEO of Union Square Consulting (https://www.unionsquareconsulting.com/). They dive into why Eddie started Union Square Consulting. They go deeper into his experience at Salesforce and Rev Ops views catapulted his success. Eddie give...
Episode 143: How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth
Converge Coffee - September 08, 2023 14:00 - 24 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being...
Why I Stopped Podcasting... And It Was A Mistake
Martech Zone Interviews - August 27, 2023 00:00 - 16 minutes ★★★★ - 12 ratingsI stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had ...
Episode 142: How Building Journey Orchestrations Creates Better Customer Experiences
Converge Coffee - August 18, 2023 14:00 - 25 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Annette Franz, founder and CEO of CX Journey Inc (https://cx-journey.com/). They dive into why Annette started CX Journey and her +30 years of CX experience. They go deeper into her thoughts on customer expansion and retention. Annette gives some great insight...
Episode 141: How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences
Converge Coffee - August 04, 2023 14:00 - 26 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadersh...
Stacey Paretti Rase | Seek The Opportunity and Take The Leap
MarketingBox Podcast - July 21, 2023 11:00 - 59 minutesHi everyone! This week we are spotlighting an impressive entrepreneur, Stacey Paretti Rase. Stacey's career is filled with multiple successful ventures, but her most recent one is in the short-term rental business. Stacey owns and operates five listings. Two of her properties are right down the ...
Tiffany King | Living Boldly and Navigating Today's Social Media World
MarketingBox Podcast - July 14, 2023 11:00 - 1 hourFrom being a blogger, entrepreneur, business owner, mom, and creator, Tiffany King has had quite the experiences! In this week's entrepreneurial spotlight, we feature Tiffany King, founder of the We Five Kings blog and The Organized Social. This episode breaks down what it means to be an influen...
Behind The Amazon Prime Day Marketing Strategy
MarketingBox Podcast - July 11, 2023 19:00 - 9 minutesHappy Prime Day shopping! In honor of Amazon's annual Prime Day sales event, we wanted to discuss some of the structures that allow Amazon to be one of the most successful businesses in the world. Amazon's business model and marketing enable them to have an event that is so popular it's like Bla...
Grimace, Barbie, and Nostalgia Marketing
MarketingBox Podcast - July 06, 2023 14:00 - 7 minutesIf you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birth...
3 phrases to avoid and what to say instead
MarketingBox Podcast - July 06, 2023 12:00 - 9 minutesThis episode we cover some tips and word tracks to help you create more opportunities and close more deals. First, it's important to avoid using phrases like "sorry to bother you" or "I know you're busy." These phrases make you seem weak and unsure of yourself, which can damage your credibility...
Navigating naysayers as a business owner
MarketingBox Podcast - July 05, 2023 12:00 - 5 minutesAs an entrepreneur, you've likely encountered your fair share of naysayers who seem to shoot down or hesitate toward your dreams and ideas. Many business owners find that the people closest to them always give the most pushback to their ideas. This video discusses facing skepticism and perspecti...
How to learn from your WORST customers
MarketingBox Podcast - July 04, 2023 12:00 - 3 minutesIn the journey of running a business, encountering difficult customers is inevitable. Join us in this episode as we discuss customer feedback and explore how learning from your worst customers can shape you into a better business owner. Each experience, no matter how challenging, holds a hidden ...
Marketing is like driving a car...kind of
MarketingBox Podcast - July 03, 2023 12:00 - 5 minutesIf you're new to marketing your business or running a business period - you came to the right place! Can you recall when you first got your driver's license? Feeling free but also scared at the same time? Marketing your business is kind of like driving a car. This video explains the analogy of b...
Giving your life to Christ | A CEO's story about his faith
MarketingBox Podcast - June 30, 2023 14:00 - 14 minutesOur CEO and founder, Shawn Burst, takes us through a little bit of his journey, including the biggest turning point of his life - when he surrendered to Christ. In this episode, we sit down with Shawn and ask him how his journey impacts his business and what advice has for other business owners....
What is Legit Script and why is it important for consumers?
MarketingBox Podcast - June 26, 2023 11:00 - 7 minutesIn marketing and advertising, protecting businesses and consumers from scammers is important. LegitScript is an online certification program that holds businesses to the highest commercial integrity. It’s recognized by Google, Microsoft, Facebook, and other merchants and providers in highly regu...
How to be a "Lucky" person
MarketingBox Podcast - June 23, 2023 11:00 - 4 minutesWhat is your definition of luck? Who do you consider a 'lucky' person? We recently came across a thread on Twitter about FOUR things lucky people do that unlucky people DON'T, according to a psychology professor named Richard Wiseman, who spent years studying lucky people. Hot take: perhaps lu...
Open and closed loop systems in marketing
MarketingBox Podcast - June 22, 2023 11:00 - 4 minutesMaking the most out of your marketing dollars is the name of the game. What is an open loop, and what is a closed loop system concerning marketing? This video discusses how data-driven strategies and closed-loop systems empower businesses to optimize their marketing dollars and ensures invaluabl...
Personality and Leadership Test - What animal are you?
MarketingBox Podcast - June 21, 2023 11:00 - 9 minutesEvery environment consists of different personalities, and understanding how others think, feel, and react allows you to balance and handle situations accordingly. A positive work culture starts with leadership and understanding how best to communicate with different people. In this episode, we ...
Spending Money To Make Money
MarketingBox Podcast - June 20, 2023 11:00 - 5 minutesSounds cliche, but when it comes to marketing, there is no free ride. Sure you can post organically and essentially create a following that will generate some revenue. But the speed of business moves quickly and in order to get noticed, you have to spend some money. Find us on your favorite soc...
Discount Downfall - How to fix
MarketingBox Podcast - June 19, 2023 11:00 - 4 minutesIf you're stuck in rut where the only business you can drum up is through offering discounts, this episode is for you. In it, we discuss the downfall of offering too many discounts and what you can do to solve that problem and recondition your audience. Find us on your favorite social media net...
Hiring the attitude, training the skill
MarketingBox Podcast - June 17, 2023 11:00 - 7 minutesThis episode discusses your company culture and getting the best people to work for you. The strategy is to hire good people. Sounds simple right? It's all about how you define "good." We determine good as people that are like-minded and come with a good heart and good intentions. They should h...
Episode 140: Why Taking a Buyer's Journey Perspective Enhances Customer Experiences and Decreases Churn
Converge Coffee - June 16, 2023 14:00 - 21 minutes ★★★★★ - 13 ratingsIn this episode, Sean sits down with Farzad Rashidi, lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. They dive into why Farzad started Respona from his work at Visma. They go deeper into his process to build an in ho...
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