Latest Marketing and sales Podcast Episodes
So What? — we’ve got to pass this test
Energy4Sales - July 15, 2021 12:10 - 15 minutes ★★★★★ - 4 ratingsDavid & Tim discuss one of the most important questions we can ask ourselves, “So What?” Why ask this? Because our prospective clients are ALREADY asking it! Every time we go to sell via phone call, voicemail, email, etc. our words must be ruthlessly relevant to THEM, not us! Jack Daly says peop...
Being Accessible — getting in the trenches with our teams
Energy4Sales - July 10, 2021 12:18 - 10 minutes ★★★★★ - 4 ratingsAs sales leaders, are we accessible? Jason Kron, Businesses Dev. Manager & Attorney at BridgeTrust Title and good friend of the show joins us. He shares how people are yearning to connect, but the word is also wobbly right now. Do our teams feel we’re accessible to them. Do we think they know, ...
From Product Pusher to Trusted Advisor - the art of making wholistic sales calls w/ the BANT recipe
Energy4Sales - June 29, 2021 16:14 - 23 minutes ★★★★★ - 4 ratingsWhitney McKinney, AVP for Change Healthcare, joins David and Tim on this episode of Energy4Sales. Much of her success as a sales leader has come from nurturing a Wholistic Sales Mindset in her team. Instead of picking your favorite product or two and “pushing” them, we can learn about our entir...
E4: David Fortino - Create Compelling Conversations with Content
In Pursuit of Growth — Building Connections To Simplify Success - June 23, 2021 11:00 - 46 minutes ★★★★★ - 5 ratingsIt's time for marketing content to adopt a singular purpose: to enable sales. In this episode, Alice talks with David Fortino—Chief Strategy Officer at NetLine Corporation—about elevating your company's position in the market by focusing on content that specifically enables sales teams to drive ...
Networking Post-Pandemic— it’s just like riding a bike ...
Energy4Sales - June 16, 2021 10:58 - 17 minutes ★★★★★ - 4 ratingsTodd joins David and Tim to discuss networking—getting back out there! It’s just like riding a bike, he shares, with an added measure of emotional intelligence. People are ready to see you post-pandemic. Be courageous and bold enough to show up. Evolve your discovery, lead with empathy and have ...
If You’re Not Having Fun — you might be doing something wrong!
Energy4Sales - June 16, 2021 10:31 - 13 minutes ★★★★★ - 4 ratingsDavid & Tim discuss having fun in sales! “Don’t count the days you live; make the days you live count!” We believe that if you’re NOT having fun in sales, you may be doing something wrong! What does “fun” mean to you? We discuss enjoyment — did I enjoy today? Do I enjoy what I get to do? Do I e...
E3: Tyler Lessard - Making Connections That Matter With Video
In Pursuit of Growth — Building Connections To Simplify Success - May 25, 2021 14:00 - 32 minutes ★★★★★ - 5 ratingsMarketers and sales leaders have been told for years to focus on video to reach and convert customers. But there's an art to connecting in authentic and meaningful ways. In his interview with Alice, Tyler Lessard—VP Marketing and Chief Video Strategist at Vidyard—unlocks his secrets-to-success, ...
How To Avoid Coasting — especially when business is booming
Energy4Sales - May 22, 2021 06:15 - 21 minutes ★★★★★ - 4 ratingsConnect with Janelle here: https ://www.linkedin.com/in/janelle-rosenbaum-79b4a34 We discuss how to keep our teams away from “coasting”. Times are great! Business is booming! It’s EASY to take our eye off the prize of leading indicators — prospecting, activities that generate opportunities, pipe...
Get On The Floor — leading from the trenches
Energy4Sales - May 22, 2021 05:36 - 14 minutes ★★★★★ - 4 ratingsOur sales teams need empathetic leadership; our families do, too! Especially during this pandemic/post-pandemic era where lines between work and family easily become blurred to non-existent. David encourages Tim and listeners to go get on the floor with their kids! And in sales, avoid becoming to...
Why You Need A Film Room — pros practice & role play
Energy4Sales - May 22, 2021 05:20 - 30 minutes ★★★★★ - 4 ratingsConnect with Thom : https://www.linkedin.com/in/thom-coats/ Middle Tennessee State University is dedicated to developing the “SOFT skills” in their business school students. Thom leads their dynamic sales lab program. No, they don’t have beakers cloning sales people. Thom describes it as more o...
What’s Your Trademark — teammate or trouble maker?
Energy4Sales - May 22, 2021 05:08 - 23 minutes ★★★★★ - 4 ratingsOur TM is the essence of who we are and it’s felt — around our team and our clients! Are we abundant-minded teammates, or limited-minded “trouble makers”? Like Simon Sinek states, “The finite-minded player strives to climb to the top; but, the infinite-minded player strives to constantly improve”...
Marketing Hotseat with a Book Coach: Meet Brooke Adams Law, Nurturer
Marketing for Humans - May 11, 2021 04:00 - 40 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Marketing Hotseat with a Book Coach: Meet Brooke Adams Law, Adventure Guide
Marketing for Humans - May 11, 2021 04:00 - 40 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - May 08, 2021 12:23 - 45 minutesGabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market. Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds top High User ...
Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - May 06, 2021 18:36 - 1 hourDarryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals. We discuss mar...
Marketing Hotseat with a Dog Trainer: Meet Sarah Prescott, Celebrator
Marketing for Humans - May 04, 2021 04:00 - 44 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
E2: Roderick Jefferson - How To Solve Your Customer's Pain Points
In Pursuit of Growth — Building Connections To Simplify Success - April 30, 2021 12:00 - 33 minutes ★★★★★ - 5 ratingsAlice speaks to sales enablement practitioner, and author, Roderick Jefferson about something we all want to be better at: understanding our customers' pain points to provide the solutions they actually need. It's time for sales teams to focus on providing the experience clients can only get by...
Lean Into Conflict — and remove the springs!
Energy4Sales - April 29, 2021 11:56 - 41 minutes ★★★★★ - 4 ratingsConnect with Justin: https://www.linkedin.com/in/justincookctgcoach/ As an Enneagram 9 (Peacemaker) Justin's LEANED INTO conflict. He shares the biggest room for improvement in most organizations is CONFLICT. Often, we look at conflict as a bad thing instead of seeing it as the greatest area fo...
Marketing Hotseat with a Graphic Designer: Meet Stephanie Audette Connor, Nurturer
Marketing for Humans - April 27, 2021 04:00 - 38 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Marketing Hotseat with a General Contractor: Meet Jesse DeBenedictus, Adventure Guide
Marketing for Humans - April 20, 2021 04:00 - 1 hour ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Vitamin D for Sales - so that we can “enjoy our chips & beer”
Energy4Sales - April 17, 2021 22:02 - 30 minutes ★★★★★ - 4 ratingsSpecial guest Mike Fisher takes us back to the Fundamentals! Sales requires daily Vitamin D (discipline) to focus on the RIGHT activities! “What got us here worked so well, we stopped doing it” has to be one of this show’s biggest takeaways! When we fall into Self-Pity City, we have to shift per...
Marketing Hotseat with a Parenting Coach: Meet Karen Delano, Nurturer + Door Opener
Marketing for Humans - April 13, 2021 04:00 - 34 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Energizing Sales Leader — some strategies & Bono quote
Energy4Sales - April 08, 2021 19:08 - 21 minutes ★★★★★ - 4 ratingsConnect with Craig LinkedIn: https://www.linkedin.com/in/craigeggleton1 Email: [email protected] Join our sales group on Facebook for no-nonsense sales accountability: https://www.facebook.com/groups/Energy4Sales/ David Oliphant & Tim Hooper interview Craig Eggleton who shares golden stra...
Marketing Hotseat with a Portrait Photographer: Meet Amy Bucher, Celebrator
Marketing for Humans - April 06, 2021 04:00 - 47 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Ask Better Questions — then, go deeper!
Energy4Sales - April 01, 2021 11:23 - 23 minutes ★★★★★ - 4 ratingsDavid & Tim interview Certified Business Performance Advisor with Insperity, Todd Bowman. Everyone's trying to find the right deal - Venture Capitalist or Sales Pro … it can be hard to say, “No”, but just as difficult not to prejudge a good opportunity. Looking at our PIPELINEs as Deal Flow: know...
Hiring Talent - or recruiting the RIGHT people?
Energy4Sales - March 31, 2021 16:53 - 36 minutes ★★★★★ - 4 ratingsAre you just looking to hire people; or, are your wanting to hire the RIGHT people? Jim Collins said, “if you begin with the WHO rather than the WHAT, you can more easily adapt to a changing world!” David & Tim interview guest coaches Jeff Jamaleldine and Mike Noblin and discuss points like: 1. ...
Marketing Hotseat with a Personal Biographer: Meet Francie King, Steady Presence
Marketing for Humans - March 30, 2021 04:00 - 38 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
E1: Jay Baer + Ardath Albee - 3 Ideas Revenue Leaders Can Use Today
In Pursuit of Growth — Building Connections To Simplify Success - March 26, 2021 21:00 - 33 minutes ★★★★★ - 5 ratingsWhat do sales enablement, customer engagement, tequila and rabbit holes have to do with your success? Join podcast host Alice Heiman, and her guests Jay Baer and Ardath Albee, as they launch the In Pursuit of Growth monthly podcast—sponsored by Modus. These business growth experts will be discus...
Marketing Hotseat with a Personal Stylist: Meet Lisa Ann Schraffa Santin, Door Opener
Marketing for Humans - March 23, 2021 04:00 - 47 minutes ★★★★★ - 16 ratingsMarketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and kn...
Capes Off — the importance of being there for your team!
Energy4Sales - March 11, 2021 20:50 - 11 minutes ★★★★★ - 4 ratingsWhen we as sales leaders no longer need to be the superhero, but we realize our job is to create super heroes — multiplication truly begins. We no longer micromanage, and accountability becomes a gift. The team FEELS our care and they’re free to thrive! When we no longer worry about WHO gets the ...
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