Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
31 episodes - English - Latest episode: over 2 years ago -Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
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Episodes
Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns
October 28, 2021 04:00 - 1 hour - 58.7 MBSALESManago was founded in 2012 and has employed over 200 skilled IT and marketing professionals. To date, the company has expanded tremendously and has over 1000 offices across Europe, Asia, and in the US. With over 2000 customers and reference stories, SALESmanago has solidified itself as a tangible content partner for many businesses that depend on these kinds of services. Having a customer retention rate of 100% speaks for itself. Greg Blazewicz had amassed over 20 years of experience i...
The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb
October 05, 2021 04:00 - 1 hour - 57.2 MBBombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb! Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this poi...
How to offer convenience without sacrificing privacy in SaaS | Jay Maaroui CEO of Veyyer Tech
September 17, 2021 20:00 - 59 minutes - 54.7 MBJay details his journey from early childhood to his current position as founder of Vyyer. Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture. Jay’s father was also an entrepreneur, so the influences and foundation to be successful were always there. Jay was technology oriented his entire life. Being a driving force for inciting the desire to make a difference in the B2B technology sector. While he demonstrated these pa...
Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users.
September 17, 2021 20:00 - 59 minutes - 54.7 MBJay details his journey from early childhood to his current position as founder of Vyyer. Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture. Jay’s father was also an entrepreneur, so the influences and foundation to be successful were always there. Jay was technology oriented his entire life. Being a driving force for inciting the desire to make a difference in the B2B technology sector. While he demonstrated these pa...
Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle
September 14, 2021 19:15 - 51 minutes - 47.1 MB🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies. 🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈 🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu... 🟠 The othe...
NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist
September 13, 2021 20:00 - 51 minutes - 47.1 MBGuillaume’s early journey was full of successes and failures, as he so vividly describes. He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today. Before his journey brought him into the world of digital marketing, G was a chemical engineer, having received his first degree from Chimie ParisTech-PSL. Every journey starts with rock-bottom level experiences. G travelled for a year, using ...
Sam Capra: What it means to be successful in B2B sales?
September 09, 2021 22:00 - 54 minutes - 49.6 MBSam Capra’s journey into the world of sales was not something he had envisioned for himself. Having received his bachelor’s in Communications at The University Of Montevallo, Sam slowly nestled into the world of sales, starting off as a door to door salesman. He went on to work for some corporate influences in the B2B sector such as Cintas and Career Builders, but his scope of knowledge doesn’t stop here. Sam is fully aware of what it means to work for fully capable enterprise-level organ...
The Right Way To Create B2B Marketing with a B2C Lens | Justin Keller, VP of Marketing at Terminus
July 22, 2021 19:00 - 55 minutes - 50.9 MBShow Notes & Bio: Justin Keller details his extensive journey in the world of B2B & Saas marketing. He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively. During this time, he also went on to receive his MBA from Purdue University in General Management. During his time in San Francisco, his area of focus was primarily performance marketing. After his t...
Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series
May 08, 2021 12:23 - 45 minutes - 41.5 MBGabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market. Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds top High User Adoption Best of Spring 2021, High Performer Spring 2021, and Best Support Spring 2021. If you've been following Gabriel, as I have had the pleasure to do so over the last year or so, you'll notic...
Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing
May 06, 2021 18:36 - 1 hour - 57.6 MBDarryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals. We discuss marketing attribution to sales pipelines and what metrics are important to a CRO. Darryl shares some lessons learned on the people process of managing a revenue team and how to avoid misunderstanding a...
Accelerating ParkMobile.io Users to 20 Million Subscribers by Leveraging Product Marketing Strategies
February 20, 2021 21:33 - 59 minutes - 54.3 MBEpisode Summary In today’s episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.io We delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, which started grinding it out in the NYC advertising industry. Where he worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo...
How Category Designers Create and Dominate Markets, like AirBnB, Uber, Salesforce and Tesla with Christopher Lochhead, Legendary Marketing Executive and God Father of Category Design Thinking
December 24, 2020 12:55 - 1 hour - 78.6 MBChristopher Lochhead Show Notes: Check out his legendary podcast at: www.lochhead.com You can connect to him via LinkedIn at https://www.linkedin.com/in/christopherlochhead/ Follow and sometimes, if you're lucky enough to catch one of his Facebook workshops/chats you can drink some libations with Christopher and his Oddcast podcast crew on Facebook: https://www.facebook.com/christopher.lochhead
Scott Brinker, VP Platform Ecosystem HubSpot: Next Decade of MarTech Evolution
December 21, 2020 00:39 - 50 minutes - 46.1 MBHarmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way. However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platform...
DigitalHire.com : Redefining the Interview Process for Today's Digital Native Candidates and Employers Shaping the Future Workforce.
December 14, 2020 15:54 - 54 minutes - 49.5 MBKarishma Veljee bio: Founded a high-volume sales hiring recruitment firm, called Karvel Consulting and also the co-founder and president of DigitalHire.com a video interviewing platform designed to help businesses connect better with candidates during the hiring process while saving 40% of valuable time back to focus on their business. She attended Clark University, where she graduated with a B.S. in Economics and Political Science She shares her POV from first-hand experience working ...
Top Content Strategies from a Forbes #20 Privately Held Companies: Ryan Leschel Content Marketer
November 13, 2020 17:57 - 57 minutes - 52.5 MBFewer flights mean more driving, the trillion-dollar automotive industry has been busy working on how to win millennials car buyers as more people pack and drive during C19. As part of our EOY, and plan ahead focus “strategic business strategies” series, and also in reverence to Veterans this week, we wanted to share a part of a candid and insightful conversation with Ryan Leschel, content marketer at the JM&A Group, a division of the $17Billion diverse automotive parent company JM Family...
John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy
October 20, 2020 13:29 - 1 hour - 59.2 MBJohn Rougeux Bio and Show Notes: LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/ B2B Growth Podcast Co-Host FlagandFrontier.com Category Design Strategist Book Recommendations to get 1% better: Never Split the Difference by Chris Voss Marketing High Technology by William H. Davidow 7 Category Design Business Strategy Criteria & What CD is Not: Category Design Isn't Necessarily Being First to Market Category Design Isn't Winning Awards on Gartner, G2Crowd, or Forrester...
How to Leverage Venture Capital to Grow, Whether as a Founder or Investor with Sergio Marrero of RBL1.com
September 30, 2020 09:35 - 40 minutes - 37.4 MBSergio Marrero, is the Managing Partner for a double-line venture capital investment firm he founded over 2 years ago, called Rebel One Ventures, www.RBL1.com. His goal is to educate via his online VC programs to both founders and investors, how to leverage VC monies to leverage their companies growth trajectory. His comprehensive programs go through the nuts and bolts of creating a fundraising pitch deck, identifying the key metrics investors look for, and how to stand out among the cro...
Kathy Fasanella: The Changing Landscape of Mentoring and Hiring in Healthcare
September 03, 2020 15:11 - 1 hour - 60.1 MBBio and Contact information: Kathy Fasanella Expertise in Resume Writer, LinkedIn Specialist, Life Coach, Mentor, Healthcare Executive Consultant, Owner of MyHireRoads.com Outside of MyHireRoads.com, she's mentoring GWU Students by reviewing and revising their resumes as well as identifying career directions based on their skill sets. She set up a mentoring program for GWU Milken School of Public Health utilizing Smartsheet as a project management tool. She was able to work with the stud...
How Professional Soccer Leagues are Opening Up Globally and Their Impact on Sports Culture and Business.
August 21, 2020 20:33 - 1 hour - 56.1 MBA little background on Phil Schoen: Born in Los Angeles and raised in Miami, he was the kid that used to sneak my transistor radio under his pillow at bedtime, slowly turning the dial so he could listen to a game from those far-off, exciting places like St. Louis or Cleveland. He worked at his high school radio station for fun, earning a degree in broadcast journalism from Bowling Green State University. Along the way, he called his share of games and even narrated documentary videos for o...
Why Being Intentional Is Better than Being Brilliant: Insights Sangram Vagre ABM Category Creator, Chief Evangelist and Co-Founder of Terminus
August 20, 2020 18:57 - 58 minutes - 53.7 MBIn today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community. The Peak Community, a private communi...
Bryan Smith Co-Founder MyLeon.co Challenging the Employee Engagement Status Quo through AI Powered Individual Employee Tailored Programs
August 19, 2020 19:48 - 52 minutes - 48 MBEpisode Summary In today’s episode, we have a very special guest Bryan Smith, Co-founder of MyLeon.co, a very niche AI Employee Engagement Platform, it's a new kind of thinking for HR and C-levels looking to really empower their employees in an individualized way towards creating a super performer. Bryan shares an interesting conversation around his origin story growing up in Philadelphia, his sports science consultant career journey with a U.S. Track & Field Olympic athletes, which catapu...
KK Diaz, Finding the Courage to Climb Mount Kilimanjaro to Find Purpose in Life & Business
August 13, 2020 19:17 - 1 hour - 61.4 MBKK Diaz Professional Background: He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages. He is a life-long learner and entrepreneur (started at 9 selling candy in school with his cousin Vincent). He is CEO of A-Game Business, a consultancy that helps businesses around the world to drive digital transformation that improves business performance, customer experiences and ...
Sam Meyers, COVID 19 Current and Future Status from the POV of an Administrative Healthcare Management Resident John Hopkins Bayview Medical Center
August 11, 2020 20:12 - 1 hour - 66.3 MBSam is currently an Administrative Resident at Johns Hopkins Bayview Medical Center, which was founded in 1773, the Johns Hopkins Bayview Medical Center, which is one of the oldest, continuous health care institutions on the East Coast. He is also a third-year student of the Masters in Healthcare Administration program at The George Washington University- Milken Institute School of Public Health. He was elected President of the MHA student association by my colleagues for the 2019 year. D...
Damian Rivera CEO at ALPFA.org | Former Senior Director Accenture: Leveraging Your Origin Line to Advance in Your Career and Life.
August 02, 2020 04:22 - 1 hour - 68.6 MBIn today’s episode we have a very special guest Damian Rivera he is the CEO of ALPFA ((Association of Latino Professionals For America) and former 20 plus year senior managing director at Accenture. We have a very real conversation around the critical importance of your origin story, his childhood upbringing in NY to El Paso Texas, and then back to Spanish Harlem in the ’80s and how those experiences shaped and prepared him for his educational and career paths. We chat about the importan...
Sam Hanna Ph.D., Executive in Residence at American University Life-Long Learning Culture, and Innovations in Technology Healthcare
July 31, 2020 06:08 - 47 minutes - 43.9 MBIn today’s episode, we have a very special guest Sam Hanna, Ph.D., former Chief Innovation Officer at PWC and Advisor to Alphabet, Amazon, and Executive in Residence at American University and Associate Dean. We have a very heady and interesting global perspective conversation around the critical importance of your origin story, focusing on leadership and innovation, and AI or adaptive intelligence or predictive analytics in healthcare in the midst of C19. Sam also provides us his unique...
Morgan J. Ingram Accellerating your SDR to AE and Sales Team's Impact by Embracing Diverse Strategies
July 30, 2020 13:29 - 49 minutes - 45.7 MBIn today’s episode, we have a very special guest Morgan J. Ingram, named the top 50 Voices in Sales by LinkedIn. We delve into a powerful conversation around his background growing up in and around Atlanta, Georgia, and how his diverse background shaped his sales strategy throughout his meteoric career in sales. We unpack three valuable lessons he learned from winning two state high school basketball championships. He played with NBA's 2017 Rookie of the Year Malcolm Brogdon of the Milwau...
Sara Serakalala, Industrial Engineer, Global Citizen, SME living in Madrid, working parent, seeking life-long learning and work-life balance during COVID-19 and beyond.
July 30, 2020 12:07 - 59 minutes - 54.8 MBIn today’s episode, we have a very special global guest Sarah Serakalala. We have an interesting conversation around her background growing up in rural northeast South Africa in the Limpopo region. Limpopo is a South African province bordering Botswana, Zimbabwe, and Mozambique. It's known for bushveld and wildlife reserves, including part of Kruger National Park. We discuss her life growing up in South Africa, her formative years in a boarding school, and her college years which took he...
Natalie Born VP, Innovation | Strategy Consultant | Story Teller | Founder and Podcast Host of The Innovation Meets Leadership Podcast
July 29, 2020 06:16 - 52 minutes - 48 MBWe listen today to Natalie Born, she's a strategic corporate innovation expert consultant, she describes her career journey and points of views around the art of corporate innovation to drive organizational growth. She has been focused on creating corporate innovative strategies to drive growth and disrupt industries for almost two decades. Natalie implements the innovation design process to make a positive impact on leadership's way of thinking about innovation to drive revenue and market ...
Amy Pugh, Music/Entertainment | B2B Marketing: Branding and Digital Strategy |Artist & Label Relations
July 28, 2020 02:16 - 59 minutes - 54.6 MBOn today’s episode, we have a very special guest Amy Pugh and have a fun chat about her decade-plus career in the music industry with big-name record labels. We jam to some 80's classics like Chaka Khan discuss her experiences living through the evolution of Napster to iTunes to everything streaming live on the cloud. She has an intensive and impressive background working in the music industry in NYC surrounded by legends. We have an interesting and candid conversation around her backgrou...
Michael Sabbag | HR & Organizational Leadership Expert | Author| Dad| Eagle Scout
July 26, 2020 09:09 - 57 minutes - 52.9 MBWe listen today to a former colleague and HR and Organizational Leadership expert, as he describes his career journey and seven factors that drive exceptional work performance. Our guest, Michael Sabbag, whose entire background has been focused on creating leadership to help us become performance all-stars at work and in life. Not only has Michael had an incredible career in senior HR and Talent Management roles across leading companies within diverse industries, such as PWC, Comcast, L...
Gonzalo E.. Veloz | Full-time Creator | Storyteller | Brand builder | B2B Creative Strategist
July 26, 2020 05:31 - 48 minutes - 44.1 MBWe have a very open and authentic discussion around Gonz's journey from his native and beautiful Venezuela, leaving behind family, friends and his culture to seek his creative studies at the Austin School of Film. Gonz shares his real-life struggles and opportunities to break into the creative b2b space in Boston, where he experienced some creative career accelerations staring with Mass Challenge, The Grommet, and through some hyper-growth years with SaaS leader Drift. He's now looking t...