John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast

English - October 20, 2020 13:29 - 1 hour - 59.2 MB
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Previous Episode: How to Leverage Venture Capital to Grow, Whether as a Founder or Investor with Sergio Marrero of RBL1.com

Next Episode: Top Content Strategies from a Forbes #20 Privately Held Companies: Ryan Leschel Content Marketer

John Rougeux Bio and Show Notes:

LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/

B2B Growth Podcast Co-Host

FlagandFrontier.com Category Design Strategist

Book Recommendations to get 1% better:

Never Split the Difference by Chris VossMarketing High Technology by William H. Davidow

7 Category Design Business Strategy Criteria & What CD is Not:

Category Design Isn't Necessarily Being First to MarketCategory Design Isn't Winning Awards on Gartner, G2Crowd, or ForresterCategory Design Isn't a Gimmicky Slogan or Advertising GTM campaignDon't Vilify Something that is Good at Another Context as Nemesis to base Category DesignThere Has to Be a Significant Business Pain Identified by your ICP or Buyer PersonasYou Should Be Able to Solve a Problem in Meaningful way Not Just Surface-based, but DeeperYou Need Buy-in from CEO/Founder C-level stakeholders To Launch a Category Design Business Strategy