Latest Loyaltymarketing Podcast Episodes
#528: Royal Automobile Club Victoria Shares Strategies to Drive Member Engagement and Retention
Let's Talk Loyalty - April 25, 2024 01:00 - 29 minutes ★★★★★ - 16 ratingsToday’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. We’re back today in Australia with a brand and business that was founded way back in 1903. The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members,...
#527: Understanding Loyalty in Europe 2.0
Let's Talk Loyalty - April 24, 2024 01:00 - 46 minutes ★★★★★ - 16 ratingsToday’s Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. I talk to Charlie Hills,, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied by Nick Fishbour...
#526: Creating Consistent Digital-led and Human-led Moments Matters
Let's Talk Loyalty - April 23, 2024 01:00 - 17 minutes ★★★★★ - 16 ratingsIn this week’s episode of the “Wiser Loyalty” podcast series Bill Hanifin and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum. Technological innovations and consumer ad...
#525: The Bonus Awards Celebrate Loyalty Excellence in Germany and Beyond
Let's Talk Loyalty - April 18, 2024 01:00 - 35 minutes ★★★★★ - 16 ratingsToday’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany. Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also share...
#524: Unlocking Loyalty: Inside Canon Club's Journey with Beth Simpson
Let's Talk Loyalty - April 17, 2024 01:00 - 37 minutes ★★★★★ - 16 ratingsThis episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA. Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. With Beth Simpson, the Cu...
#523: Speed of Success by Way of Velocity of Earn
Let's Talk Loyalty - April 16, 2024 01:00 - 18 minutes ★★★★★ - 16 ratingsThis week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Bill Hanifin and Aaron Dauphinee from the Loyalty Academy faculty. In this episode, Bill...
#522: Under Armour Shares UA Rewards
Let's Talk Loyalty - April 11, 2024 01:00 - 29 minutes ★★★★★ - 16 ratingsThis episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV. Today’s conversation features Under Armour, a leading inventor, marketer, and distributor of branded athletic performance clothing, footwear, and accessories. Under Armour was originally la...
#521: Unveiling Loyalty Insights with Amanda Cromhout, CEO & Founder of Truth
Let's Talk Loyalty - April 10, 2024 01:00 - 50 minutes ★★★★★ - 16 ratingsJoin Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the Truth & BrandMapp Loyalty Whitepaper. Amanda's g...
#520: Avoid Tears by Properly Utilizing Program Tiers
Let's Talk Loyalty - April 09, 2024 01:00 - 17 minutes ★★★★★ - 16 ratingsBill Hanifin and Aaron Dauphinee from the Loyalty Academy are back with another episode of the "Wiser Loyalty" podcast series. They continue exploring Key Success Factors in Loyalty Marketing (course #112) from the Loyalty Academy™ curriculum. In this week’s episode, Bill and Aaron, lean into ...
#519: Loyalty Lessons ex Starbucks USA – Joy Das Gupta
Let's Talk Loyalty - April 04, 2024 01:00 - 40 minutes ★★★★★ - 16 ratingsToday’s episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV Today’s guest has an incredible career in loyalty, working for over thirteen years on many of the most exciting and innovative propositions that Starbucks now offers in the US market. Jo...
#518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards
Let's Talk Loyalty - April 03, 2024 01:00 - 48 minutes ★★★★★ - 16 ratingsBrett Cameron is the Managing Director of Old Mutual Rewards. Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points earned (equivalent to R500 million...
#517: The First Key to Success is the Making of Members
Let's Talk Loyalty - April 02, 2024 01:00 - 18 minutes ★★★★★ - 16 ratingsThis week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Bill Hanifin and Aaron Dauphinee from the Loyalty Academy faculty. Our loyalty leaders f...
#516: Meliá Rewards Celebrates It's 30th Anniversary
Let's Talk Loyalty - March 27, 2024 21:00 - 46 minutes ★★★★★ - 16 ratingsToday’s episode is available in both audio and video format, as the "Let's Talk Loyalty" podcast and on www.Loyalty TV. We’re back in the hotel industry today with Meliá Hotels International, a Spanish hospitality group founded in 1956 in Mallorca (Spain). Melia Hotels is one of the leading ...
#515: 2024 Consumer Trends Index with Marigold's Wendy Werve
Let's Talk Loyalty - March 26, 2024 21:00 - 41 minutes ★★★★★ - 16 ratingsToday, Let's Talk Loyalty is joined by Wendy Werve, CMO of Marigold, to share her favorite learning from this year’s Consumer Trends Index, which has been created in partnership with eConsultancy. The Consumer Trends Index is an annual report that we feature on this show, and the 2024 edition c...
#514: A New World Order to Categorize Loyalty Business Models
Let's Talk Loyalty - March 25, 2024 21:00 - 15 minutes ★★★★★ - 16 ratingsThis "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models. Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model c...
#513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition
Let's Talk Loyalty - March 20, 2024 21:00 - 39 minutes ★★★★★ - 16 ratingsThis episode is available in audio as a podcast and in video format on Loyalty TV. Today we learn the latest loyalty and lifestyle propositions from the Cathay Pacific Group, with Paul Smitton joining us once again from Hong Kong. Listen to learn how the positioning and proposition for the me...
#512: What Brits want from Loyalty Programmes 4.0
Let's Talk Loyalty - March 19, 2024 21:00 - 49 minutes ★★★★★ - 16 ratingsThe launch of the 4th edition of ‘What Brits want from Loyalty Programmes 4.0’ does not disappoint. This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about this whitepaper. Amanda Cromhout talks to Charlie Hills,Chief Strategy Officer and James Davies, Senior Str...
#511: Redefining Loyalty Business Models in 2024
Let's Talk Loyalty - March 18, 2024 21:00 - 16 minutes ★★★★★ - 16 ratingsThe "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses. In today’s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new me...
#510: Epsilon UK Launches the Epsilon Loyalty Index Research Report
Let's Talk Loyalty - March 13, 2024 21:00 - 52 minutes ★★★★★ - 16 ratingsThis episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV. Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024. The result is “Epsilon Lo...
#509 : Strategic Partnerships & Loyalty Manager ANZ Bank
Let's Talk Loyalty - March 12, 2024 21:00 - 42 minutes ★★★★★ - 16 ratingsJoin us in this exciting episode as we welcome Aussie Merciadez, the Strategic Partnerships & Loyalty Manager at ANZ Bank, as our special guest. With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a uniq...
#508: Loyalty Business Models with Control as the Key Criterion
Let's Talk Loyalty - March 11, 2024 21:00 - 16 minutes ★★★★★ - 16 ratingsAaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK. He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaro...
#507: International Women's Day - WiiN Webinar with LTL Hosts
Let's Talk Loyalty - March 06, 2024 23:44 - 43 minutes ★★★★★ - 16 ratingsToday's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV. March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty. This was in...
#506: Understanding Loyalty in Europe – Getting to know the Red by Dufry Loyalty Programme
Let's Talk Loyalty - March 06, 2024 01:00 - 41 minutes ★★★★★ - 16 ratingsThis episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta. Camilo heads up global loy...
#506: Understanding Loyalty in Europe – Getting to know the Red By Dufry Loyalty Programme
Let's Talk Loyalty - March 05, 2024 21:00 - 41 minutes ★★★★★ - 16 ratingsThis episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta. Camilo heads up global loy...
#505: The Foundations of Loyalty -What the OG’s Had To Say and How That Has Changed
Let's Talk Loyalty - March 04, 2024 21:00 - 16 minutes ★★★★★ - 16 ratingsThis week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101. Our host today is Bill Hanifin, who takes on this topic solo as co-host Aaron Dauphinee is on assignment in Argentina. Bill poses...
#504: Clos19 - Loyalty Leadership from Moët Hennessy, part of LVMH.
Let's Talk Loyalty - February 29, 2024 01:00 - 41 minutes ★★★★★ - 16 ratingsThis episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV. Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH. LVMH is the world's leader in luxury, operating in 6 different industries...
#504: Moët Hennessy, part of LVMH Shares Loyalty Insights for Clos19
Let's Talk Loyalty - February 29, 2024 01:00 - 41 minutes ★★★★★ - 16 ratingsThis episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV. Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH. LVMH is the world's leader in luxury, operating in 6 different industries...
#504: Moët Hennessy, part of LVMH Shares Clos19 Loyalty Insights
Let's Talk Loyalty - February 28, 2024 21:00 - 41 minutes ★★★★★ - 16 ratingsThis episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV. Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH. LVMH is the world's leader in luxury, operating in 6 different industries...
#503: Disrupting and Innovating in Airline and Energy Loyalty Programs in New Zealand
Let's Talk Loyalty - February 27, 2024 21:00 - 52 minutes ★★★★★ - 16 ratingsIn this episode, we delve into the remarkable journey of Monique Forbes, who worked behind the award-winning Air New Zealand loyalty program. Join us as we explore the evolution of this program, from its inception to its groundbreaking retail coalition comprising over 65 partners. Monique's ex...
#502: Don't Mind the "Say-Do" Gap, Emotion it
Let's Talk Loyalty - February 26, 2024 21:00 - 13 minutes ★★★★★ - 16 ratingsThis week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior course curriculum of the Loyalty Academy™. Our hosts, Bill Hanifin and Aaron Dauphinee, will lead us into understanding why and how it's emotion...
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