Latest James soto Podcast Episodes
Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
Industrial Strength Marketing - October 19, 2023 21:00 - 45 minutesIn this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indif...
How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
Industrial Strength Marketing - September 07, 2023 13:00 - 21 minutesReady to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content...
How to do recruiting marketing right for manufacturers with Ann Wyatt
Industrial Strength Marketing - July 27, 2023 15:00 - 34 minutesThis episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann dis...
Women in Marketing and Manufacturing with Shae Eichele, HEH Group
Industrial Strength Marketing - May 11, 2023 09:00 - 43 minutesOn this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome ...
Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
Industrial Strength Marketing - May 04, 2023 09:00 - 57 minutesOn this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the ru...
Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
Industrial Strength Marketing - April 27, 2023 09:00 - 45 minutesOn this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kri...
Industrial Strength Marketing: Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
Industrial Strength Marketing - April 20, 2023 09:00 - 48 minutesOn this episode of Industrial Strength Marketing Podcast, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-foc...
Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
Industrial Strength Marketing - April 20, 2023 09:00 - 48 minutesOn this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused lan...
Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing
Industrial Strength Marketing - April 12, 2023 20:00 - 34 minutesMeaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will ...
Mfg Day 2022 - A IMTS+ Creators Lounge Rewind
Industrial Strength Marketing - October 08, 2022 17:00 - 1 hourManufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: Andrew Crowe - Follow The New Manufacturing Renaissance on Link...
IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk
Industrial Strength Marketing - September 11, 2022 22:00 - 56 minutesManufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to t...
The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
Industrial Strength Marketing - August 17, 2022 23:00 - 20 minutesAdam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this ...
The Future of Marketing and Selling in the Industrial Sector with James Soto
Industrial Strength Marketing - December 02, 2021 12:00 - 56 minutesManufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machin...
The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal
Industrial Strength Marketing - October 28, 2021 09:00 - 48 minutesIlya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect...
A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com
Industrial Strength Marketing - October 21, 2021 09:00 - 39 minutesEngineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedIn Join the Pro...
Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering
Industrial Strength Marketing - October 14, 2021 07:00 - 42 minutesHüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles...
Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot
Industrial Strength Marketing - October 07, 2021 11:00 - 57 minutesNicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Attend INBOUND 2021 Online - Oct 12-14 Get Started with f...
A Clear and Concise Account-based Experience Podcast with Jon Miller, Demandbase
Industrial Strength Marketing - September 30, 2021 10:00 - 48 minutesJon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth st...
A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase
Industrial Strength Marketing - September 30, 2021 10:00 - 48 minutesJon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth st...
Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady
Industrial Strength Marketing - September 23, 2021 10:00 - 46 minutesManufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Ma...
The 5 Key Factors to Accelerating a Manufacturer’s Growth with Keith Pigues, Luminas Strategy
Industrial Strength Marketing - September 16, 2021 09:00 - 1 hourIs your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resour...
The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot
Industrial Strength Marketing - September 09, 2021 09:00 - 58 minutesNicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before ...
HubSpot wants to buy us! A tale of hammer, nails, and gifts with Nicholas Holland, HubSpot VP of Product- Marketing Hub
Industrial Strength Marketing - September 02, 2021 09:00 - 11 minutesHubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedIn Check out the lat...
Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing
Industrial Strength Marketing - May 25, 2021 04:00 - 32 minutesIndustrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. Articles and resources reference in this...
2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing
Industrial Strength Marketing - May 14, 2021 04:00 - 42 minutesIndustrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resource...
Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment
Industrial Strength Marketing - December 10, 2020 07:00 - 52 minutesWomen in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, a...
Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment
Industrial Strength Marketing - December 10, 2020 07:00 - 52 minutesWomen in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, a...
The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions
Industrial Strength Marketing - November 10, 2020 21:00 - 51 minutesLearn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps. Articles and r...
The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO
Industrial Strength Marketing - October 30, 2020 06:00 - 46 minutesChris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media. Articles and resources reference in this episode: Connect with Chris Wilder on LinkedIn Follow SEPCO on LinkedIn ...
The Rise of Top Manufacturing Podcasts
Industrial Strength Marketing - October 22, 2020 04:00 - 27 minutesThe stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave. Learn what it takes to get in on the ground floor and create the best podcast in your industrial segm...
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