A Clear and Concise Account-based Experience Podcast with Jon Miller, Demandbase

Industrial Strength Marketing

English - September 30, 2021 10:00 - 48 minutes - 33.2 MB
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Previous Episode: Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady

Next Episode: Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot

Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle.

Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company.

Articles and resources referenced in this episode:

The Clear & Concise Guide to Account-Based Experience (ABX)Connect with Jon Miller on LinkedIn Learn more about Demandbase

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show.