Latest James soto Podcast Episodes
Win More Business With Peter Levitan, Author of The Levitan Pitch and Agency Consultant
Industrial Strength Marketing - October 14, 2020 04:00 - 45 minutesListen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and...
Walking the Marketing and Diversity Talk in Your Industrial Business with Karla Trotman, President and CEO, Electro Soft.
Industrial Strength Marketing - October 06, 2020 05:00 - 1 hour“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities. Check out INDUSTRIAL Insights, your ...
Walking the marketing and diversity talk in your industrial business with Karla Trotman, president and CEO, Electro Soft.
Industrial Strength Marketing - October 06, 2020 05:00 - 1 hour“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities. Check out INDUSTRIAL Insights, your ...
The Past, Present and Future of Manufacturing Day with MI, FMA, and NIST MEP
Industrial Strength Marketing - September 29, 2020 22:00 - 1 hourMFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to sha...
Moving from Interactive Marketing Agency to OEM, with Robert Brown, NISSAN
Industrial Strength Marketing - September 21, 2020 18:00 - 38 minutesRobert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing in a world transitioning to new media and electrification. Check out INDUSTRIAL Insights, our ne...
Women Telling the Story of Manufacturing with Christina Fuges, MoldMaking Technology
Industrial Strength Marketing - September 15, 2020 06:00 - 40 minutes“It takes all of that to make a compact?” Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for...
The Data Behind the Trend Toward Marketing Through a Recession with Steve Kline, Gardner Business Intelligence
Industrial Strength Marketing - September 08, 2020 19:00 - 1 hourThe data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to...
Shaping the Industrial Buying Process, with Dave Necessary, Gardner Business Media
Industrial Strength Marketing - August 31, 2020 17:00 - 48 minutesDave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that indus...
Creative Marketing Power with Marcus Whitney
Industrial Strength Marketing - August 25, 2020 06:00 - 51 minutesDigital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate, na...
Creative Marketing Power with Marcus Whitney
Industrial Strength Marketing - August 25, 2020 06:00 - 51 minutesDigital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate, na...
Recruitment Marketing Magic with Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart
Industrial Strength Marketing - August 20, 2020 05:00 - 51 minutesDigital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment ...
What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute
Industrial Strength Marketing - August 13, 2020 06:00 - 53 minutesWe have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. ...
What does a Chief Marketing Officer do? A conversation with a brand visionary - John Neilson, Hunter Fan CMO
Industrial Strength Marketing - August 11, 2020 15:00 - 35 minutesThe question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the mo...
Distributor Marketing with Randy Breaux
Industrial Strength Marketing - August 03, 2020 06:00 - 45 minutesHow industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their busine...
Episode #1: Industrial Distribution Going Virtual with Randy Breaux
Industrial Strength Marketing - August 03, 2020 06:00 - 45 minutesHelping manufacturers answer the big marketing questions is what we do every day at INDUSTRIAL, so we're excited to announce that the Industrial Strength Marketing Podcast is officially live! Listen to Episode 1 as our CEO James Soto interviews Randy Breaux of Motion Industries on his journey as...
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