The Future of Marketing and Selling in the Industrial Sector with James Soto

Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future.

This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.  You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive.

Articles and resources reference in this episode:

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About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

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Thanks for listening & keep making marketing the strength of your business!