Latest Indexability Podcast Episodes
Google Updates & Search Ranking Systems
Tallest Tree SEO Podcast - January 02, 2023 17:06 - 1 hour ★★★★★ - 2 ratingsSources Cited: Google Search gets Status Dashboard to provide updates during outages Google December 2022 Link Spam Update Google Launches Visual Guide To Search Elements Lily ray on google updates A guide to Google Search ranking systems
Think Tank Ranking Preview
Tallest Tree SEO Podcast - December 12, 2022 11:00 - 31 minutes ★★★★★ - 2 ratingsIn a short episode, Cord and Einar preview the new and improved Tallest Tree Think Tank Ranking. The new rankings will be automated, updated monthly, and incorporate more data than ever. This includes: Budget data from ProPublica Traffic, traffic value, domain rating, and backlink data from Ah...
How to Optimize for Crawling
Tallest Tree SEO Podcast - November 21, 2022 17:42 - 1 hour ★★★★★ - 2 ratingsCord & Einar discuss how to optimize your website for web crawlers. How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs vs web pages, robots meta tags, and canonical URLs all affect web crawlers? How can you optimize these aspects of your site to mak...
All About Links: JavaScript, HTTP/HTTPS, Link Rot, Ranking, and Link Networks
Tallest Tree SEO Podcast - November 14, 2022 10:00 - 55 minutes ★★★★★ - 2 ratingsCord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph? Sources Cited: Search Engine Roundtable: Google Updates Help Documentation To Say Using JavaSc...
How we do SEO audits
Tallest Tree SEO Podcast - November 07, 2022 11:00 - 1 hour ★★★★★ - 2 ratingsIn this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits. Here's the outline Cord & Einar used on the show: Tools Sitebulb: run both an HTML-only and JavaScript crawl Ahrefs Crawler Ahrefs Site Explorer Ahrefs Chrome extension Google Search Console Chrom...
SEO Twitter: Facebook Ads, Search Console, New References, E-A-T, Topical Authority
Tallest Tree SEO Podcast - November 01, 2022 14:04 - 36 minutes ★★★★★ - 2 ratingsIn this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's profit nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Ear...
AMP, Topical Authority, Google Updates, and WordPress 6.1
Tallest Tree SEO Podcast - October 21, 2022 15:29 - 50 minutes ★★★★★ - 2 ratingsIn this episode Cord & Einar discuss whether or not AMP is ranking factor, priority hints, Google Search Essentials, the October 2022 spam Google spam update, title tags, WordPress 6.1, how Yoast pings search engines, and an article about topical authority by the late Bill Slawski. Sources Cite...
A Real "Looker"
Tallest Tree SEO Podcast - October 14, 2022 19:29 - 54 minutes ★★★★★ - 2 ratingsIn this episode Cord & Einar discuss Google changing Data Studio to Google Looker Studio, SEO conferences, Kevin Indig's take on the latest Google updates, previously visited sitelink icons, and the trouble with timestamps. Sources Cited: Search Engine Roundtable: Google Data Studio Is Now Loo...
Title Tags, "Link Juice," and the Death of AMP
Tallest Tree SEO Podcast - October 09, 2022 16:36 - 51 minutes ★★★★★ - 2 ratingsIn this episode Cord & Einar discuss the title tag length, "link juice," AMP is dead, measuring forms with GA4, how Googlebot handles iframes, and how to think about copies of original content on the web. Sources Cited: Search Engine Land: What should the title tag length be in 2023? SEO Roun...
Mobile Search, iOS 14.5 makes the case for SEO, Core Update Winners/Losers
Tallest Tree SEO Podcast - October 04, 2022 00:16 - 1 hour ★★★★★ - 2 ratingsIn this episode Cord & Einar discuss the changes to mobile search, iOS 14.5 makes the case for programmatic SEO, September core update winners/losers, changing URLs, website quality scores, and 4 ways to measure SEO effectiveness. Sources Cited: Search Engine Journal: Google Announces 5 Change...
Helpful Content AI, Exploring GSC Reports, & Yoast Errors
Tallest Tree SEO Podcast - September 26, 2022 19:44 - 46 minutes ★★★★★ - 2 ratingsIn this episode Cord & Einar discuss the Google September Core Update and how we can measure the effect it's had on website combined with the Helpful Content. We also talk about GSC reports and a fatal error caused by a Yoast plugin update. Sources Cited: Search Engine Journal: Yoast SEO 19.7 ...
September Core Update, Google Office Hours Rebuttals, PPC vs. SEO
Tallest Tree SEO Podcast - September 16, 2022 18:56 - 52 minutes ★★★★★ - 2 ratingsGoogle is rolling out a new core update. What's a core update? Google talks about thin content, h1 tags, and adding fresh content in their Office Hours and we issue our rebuttal. Finally, we discuss PPC vs. SEO, when to use which, and how we use the two together. Sources Cited: Search Engine J...
Yahoo Credibility
Tallest Tree SEO Podcast - September 09, 2022 18:34 - 39 minutes ★★★★★ - 2 ratingsIs the helpful content Google update helpful yet? Yahoo invests in credibility algorithm "The Factual." We discuss readability checkers and what exactly needs to be readable. Finally, we review Barry Adams's list of the most common SEO issues for news publishers and how they apply to our think t...
"Helpful Content" Revisited, Core Web Vitals, Crawl Budget
Tallest Tree SEO Podcast - September 07, 2022 18:57 - 43 minutes ★★★★★ - 2 ratingsWhy is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget. Sources cited: Search Engine Land: Google On Why Helpful ...
Google's "Helpful Content" Core Update
Tallest Tree SEO Podcast - August 27, 2022 02:29 - 34 minutes ★★★★★ - 2 ratingsIn this week's episode we discuss Google's announced "Helpful Content" update and why our clients don't have to worry about it. We also talk about Search Console's new Video Pages report, the diminishing power of AMP, dynamic rendering, and why perfectionism in SEO is a losing game. Sources cit...
Missing Data, MUM Consensus, Old Events, and Robots.txt
Tallest Tree SEO Podcast - August 20, 2022 02:16 - 47 minutes ★★★★★ - 2 ratingsWhere has Google's data gone? How to "align with consensus" according to the QRG. What Google says you should do with old events (probably delete them), and our thoughts about robots.txt. Sources Cited: https://pca.st/episode/2cc8cdde-b00a-4da7-8c9f-c4b79845ede0 https://searchengineland.com/goo...
Colby Pastre & Kevin Kaufman, Tax Foundation
Tallest Tree SEO Podcast - March 24, 2022 13:00 - 44 minutes ★★★★★ - 2 ratingsColby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year! We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword rese...
Richard Lorenc, Foundation for Economic Education (FEE)
Tallest Tree SEO Podcast - August 13, 2020 00:45 - 49 minutes ★★★★★ - 2 ratingsIn this episode I interview Richard Lorenc, Executive Vice President of the Foundation for Economic Education (FEE). In my conversation with Richard, we spoke about FEE’s impressive gains in organic search traffic, FEE’s content strategy, and changing FEE’s visual branding. We also talked abou...
Richard Lorenc - Foundation for Economic Education (FEE)
Tallest Tree SEO Podcast - August 13, 2020 00:45 - 49 minutes ★★★★★ - 2 ratingsIn this episode I interview Richard Lorenc, Executive Vice President of the Foundation for Economic Education (FEE). In my conversation with Richard, we spoke about FEE’s impressive gains in organic search traffic, FEE’s content strategy, and changing FEE’s visual branding. We also ta...
What the Iowa Caucus App Can Teach Us
Tallest Tree SEO Podcast - February 12, 2020 15:46 - 30 minutes ★★★★★ - 2 ratingsFive questions we ask each prospective client: Why now? What's motivating you to do this now and not six months from now? Why us? Why not someone cheaper? Why not use something off-the-shelf? Why not handle this in-house? Why even bother? Wouldn’t it be cheaper to do nothing?
Does On-Page SEO Matter for Think Tanks in 2020?
Tallest Tree SEO Podcast - January 31, 2020 01:42 - 44 minutes ★★★★★ - 2 ratingsBasics, Optimizing, Titles, Descriptions On-Page means it’s entirely under your control, it’s not about off-page signals like links to your website SEO still matters in 2020 Google says “The most basic signal that information is relevant is when a webpage contains the same keywords as your se...
Homepage Design
Tallest Tree SEO Podcast - January 25, 2020 04:38 - 34 minutes ★★★★★ - 2 ratingsWhat makes a good homepage design? We talk about the Nielsen/Norman Group's "4 Credibility Factors" https://www.nngroup.com/articles/trustworthy-design/ How can you incorporate these factors into your homepage? Design quality Upfront disclosure Comprehensive, correct, and current content C...
50 Pieces of Content a Week
Tallest Tree SEO Podcast - January 16, 2020 18:48 - 46 minutes ★★★★★ - 2 ratingsHow does primary content gets broken down into micro content? That micro content essentially serves as ads on social media platforms that point back to your primary content. We talk about the role of tertiary content—the long-form posts we write that few people read—and why it shouldn't be viewe...
Menus & Navigation
Tallest Tree SEO Podcast - January 14, 2020 20:35 - 40 minutes ★★★★★ - 2 ratingsSearch Engine Journal https://www.searchenginejournal.com/technical-seo/website-navigation/#close Users come first: Your website navigation should satisfy users first. Then, optimize your navigation for SEO performance. Never compromise the user experience. Orbit Media https://www.orbitmedia...
Roadmapping
Tallest Tree SEO Podcast - January 01, 2020 14:00 - 36 minutes ★★★★★ - 2 ratingsWhy did we choose roadmapping as a new approach? How are we addressing the problems of our former approach? How does roadmapping help clients? Get the diagnosis right Less committment Start projects with confidence Create a portable plan of action Common objections to roadmapping Why pa...
Brian Phillips, Texas Public Policy Foundation
Tallest Tree SEO Podcast - August 19, 2019 01:15 - 1 hour ★★★★★ - 2 ratingsThis week Cord interviewed Brian Phillips, the Vice President for Communications at the Texas Public Policy Foundation. Cord & Brian discussed launching a policy tour of Texas, integrating polling into your organization, and how TPPF took on a recent property tax reform effort. Policy Tour Bri...
Daniel T. Richards, The Federalist Society
Tallest Tree SEO Podcast - August 12, 2019 01:44 - 1 hour ★★★★★ - 2 ratingsThis week Cord interviewed Daniel T. Richards, the Vice President & Director of Digital at The Federalist Society. Cord & Daniel discussed three FedSoc projects: the SCOTUS Brief video series, the "No. 86" educational project, and the National Lawyers Convention. SCOTUS Brief Changing style, r...
Todd Myers, Washington Policy Center
Tallest Tree SEO Podcast - August 05, 2019 10:00 - 55 minutes ★★★★★ - 2 ratingsThis week Cord interviewed Todd Myers, Director of the Center for the Environment at Washington Policy Center. He is one of the nation's leading experts on free-market environmental policy and the author of Eco-Fads: How the Rise of Trendy Environmentalism Is Harming the Environment. Cord & Tod...
Whitney Munro, Foundation for Government Accountability
Tallest Tree SEO Podcast - July 29, 2019 10:00 - 51 minutes ★★★★★ - 2 ratingsThis week Cord interviewed Whitney Munro of the Foundation for Government Accountability. Whitney and Cord covered a lot of topics, including: Micro-targeting state legislators Message testing with real voters Building profiles of website visitors/email readers How to pronounce "Pardot" Col...
Rob Montz, We the Internet TV
Tallest Tree SEO Podcast - July 22, 2019 10:00 - 43 minutes ★★★★★ - 2 ratingsRob Montz is a director at We the Internet TV, a fellow at the Moving Picture Institute, and co-founder and CEO of Good Kid Productions. Rob's work has been featured in the New York Times, BBC World News, the Economist, USA Today, and The Washington Post. His documentary works have covered topi...
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