How we do SEO audits

Tallest Tree SEO Podcast

English - November 07, 2022 11:00 - 1 hour - 69.4 MB - ★★★★★ - 2 ratings
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Previous Episode: SEO Twitter: Facebook Ads, Search Console, New References, E-A-T, Topical Authority

Next Episode: All About Links: JavaScript, HTTP/HTTPS, Link Rot, Ranking, and Link Networks

In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits.

Here's the outline Cord & Einar used on the show:

ToolsSitebulb: run both an HTML-only and JavaScript crawlAhrefs CrawlerAhrefs Site ExplorerAhrefs Chrome extensionGoogle Search ConsoleChrome Inspector w/LighthouseGoogle’s Robots TesterInspect URL in GSCSchema ValidatorMerkle’s https://technicalseo.com/tools/The Wayback MachineFirst lookExplore the site by hand, view source on whatever the half dozen most-used templates seem to beTurn off JavaScript using Chrome extension and review the site againExplore the backend and get some counts on posts, categories, authors, etc.Look at plugins/modulesReview Sitebult/Ahrefs crawl resultsReview Google Search Console

The goal of the first look is form a basic hypothesis about how technical SEO and site structure can be improved. Take screenshots and start making slides right away.

ChecklistReview 192 items in 35 categoriesReportingHow a search engine worksCrawlingIndexingRankingE-A-TMeasurementRank TrackingGTM & GA4 for Traffic & ConversionsLink GrowthGoogle News