What makes a good homepage design?

We talk about the Nielsen/Norman Group's "4 Credibility Factors"
https://www.nngroup.com/articles/trustworthy-design/

How can you incorporate these factors into your homepage?

Design qualityUpfront disclosureComprehensive, correct, and current contentConnection to the rest of the web

How should you guide users?

Primary & secondary calls to actionProvide more ways to engage, like social followingUse current user data to promote your most popular content upfront