Google is rolling out a new core update. What's a core update? Google talks about thin content, h1 tags, and adding fresh content in their Office Hours and we issue our rebuttal. Finally, we discuss PPC vs. SEO, when to use which, and how we use the two together.

Sources Cited:

Search Engine Journal: Google Announces September 2022 Core Algorithm UpdateLily Ray: https://twitter.com/lilyraynyc/status/1570079756032348160?s=12&t=fwptw1BHmFrlS4MFZ4NYGgSEO Roundtable: Google Says Word Count Is Not A Sign Of Thin Content Or Unhelpful ContentSearch Engine Journal: Google Answers If Adding Content Daily Increases RankingsHubspot: SEO vs. PPC: When to Optimize and When to Pay for Traffic

Twitter Mentions