Whitney Munro, Foundation for Government Accountability

This week Cord interviewed Whitney Munro of the Foundation for Government Accountability. Whitney and Cord covered a lot of topics, including:

Micro-targeting state legislators
Message testing with real voters
Building profiles of website visitors/email readers
How to pronounce "Pardot"
Collecting feedback from your target audience
Telling human stories about policy
Choosing software platforms based on what they can deliver, rather than something that is "built for non-profits"
Adopting successful business strategies
Auditing campaigns
The importance of letting go of bad ideas on moving on
Why the Institute for Justice and the Atlas Network are killing it right now

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