Latest Helene Podcast Episodes
S6. Digital Out of Home con Julio Chamizo de Taggify
The Programmatic Digest - November 25, 2022 15:45 - 35 minutes ★★★★★ - 23 ratingsEn este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da u...
108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
The Programmatic Digest - November 22, 2022 07:23 - 45 minutes ★★★★★ - 23 ratingsCarlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:01:55 - Who is Carlos 00:03:59 - Carlos’ first role in the programmatic space 0...
107. How MediaSpace.Global Can Increase Your Professional Reach with Kinga Incze
The Programmatic Digest - November 15, 2022 07:19 - 27 minutes ★★★★★ - 23 ratingsKinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that’s perfect for people from different levels, may you be a beginner or in the leadership team. Timestamp: 00:00:54 - Who is ...
106. Inspiring newbies to be #selftaught in getting into the Adtech industry with Pedro
The Programmatic Digest - November 08, 2022 07:00 - 22 minutes ★★★★★ - 23 ratingsPedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry. Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know ...
105. 3 Tips for Job Seekers On Getting Started In Programmatic with Brandon Pollard
The Programmatic Digest - November 01, 2022 06:00 - 28 minutes ★★★★★ - 23 ratingsThe programmatic field can be overwhelming and confusing at first. That’s why we have Brandon Pollard in this episode to share his experience and expertise for people who’d love to get into programmatic but don’t know where to start. 00:01:16 - Who is Brandon Pollard 00:05:35 - 3 importa...
104. How To Leverage LinkedIn in Your Job Search with Vincent Edwards
The Programmatic Digest - October 25, 2022 13:20 - 37 minutes ★★★★★ - 23 ratingsVincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional. Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vin...
S5. El Poder está en el Conocimiento con MonetizeMore
The Programmatic Digest - October 21, 2022 22:56 - 26 minutes ★★★★★ - 23 ratingsS5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportu...
103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome
The Programmatic Digest - October 19, 2022 06:00 - 42 minutes ★★★★★ - 23 ratingsMichell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Times...
S4. El Estadío de la Data con Santi Darmandrail
The Programmatic Digest - October 14, 2022 11:50 - 34 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
The Programmatic Digest - October 11, 2022 06:00 - 43 minutes ★★★★★ - 23 ratingsCarlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 0...
101. Two Tips To Get a Career In Programmatic Advertising with Gen Braine
The Programmatic Digest - October 04, 2022 06:00 - 25 minutes ★★★★★ - 23 ratingsGenevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way. Timestamp: 00:01:02 - Who is Gen Braine 00:01:58 - Gen Braine’s journey 00:03:04 - ...
We Made It To 100!
The Programmatic Digest - September 27, 2022 06:00 - 40 minutes ★★★★★ - 23 ratingsIt's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey. Timestamp: 00:00:41 – How we'll celebrate the 1...
99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology
The Programmatic Digest - September 13, 2022 09:00 - 46 minutes ★★★★★ - 23 ratingsGuest Information: Jennifer Schaen – LinkedIn Basis Technologies – LinkedIn | Website Meet Our Team: CEO Helene Parker – Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest – Shownotes | YouTube | LinkedIn | Instagram Video Editor: Cint Davis – LinkedI...
S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino
The Programmatic Digest - September 09, 2022 07:57 - 45 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Episode 8: Building Neighborhood Wealth with Community Investment Vehicles
Trust Talks - September 07, 2022 15:00 - 30 minutes ★★★★★ - 6 ratingsThe Trust’s Catalyzing Neighborhood Investment strategy is focused on closing the region’s racial and ethnic wealth gap at the neighborhood level by fostering an environment that leads to more inclusive development in historically disinvested Black and Latinx communities. Last year—in partners...
98. The Future of Programmatic Media Buying with Mike Woods
The Programmatic Digest - August 30, 2022 06:00 - 33 minutes ★★★★★ - 23 ratingsWe welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral pat...
97. How to Prepare for Signal Loss with Sarah Polli
The Programmatic Digest - August 23, 2022 06:00 - 38 minutes ★★★★★ - 23 ratingsWe welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. Timestamp: 01:48 - Meet ...
96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
The Programmatic Digest - August 16, 2022 06:00 - 37 minutes ★★★★★ - 23 ratingsWe welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therr...
S2. Novedades de Connected TV con Angel Pascual
The Programmatic Digest - August 12, 2022 06:26 - 33 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
95. How To Hire, Onboard, and Retain Programmatic Talent
The Programmatic Digest - August 09, 2022 06:00 - 32 minutes ★★★★★ - 23 ratingsRunning a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is t...
94. The Cookieless Future
The Programmatic Digest - August 02, 2022 06:00 - 35 minutes ★★★★★ - 23 ratingsGoogle recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or ...
93. What Do S.P.O and D.E.I have in common?
The Programmatic Digest - July 26, 2022 06:00 - 30 minutes ★★★★★ - 23 ratingsWe have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja an...
S1. La formación de nuevos talentos en Programmatic
The Programmatic Digest - July 22, 2022 06:36 - 24 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
92. How Canela Media Reaches Latin Audience Authentically
The Programmatic Digest - July 19, 2022 06:00 - 35 minutes ★★★★★ - 23 ratingsWe are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introd...
91. Introducing The Programmatic Digest Podcast en Español
The Programmatic Digest - July 13, 2022 06:00 - 5 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
90. Being A Project Manager in the Programmatic Industry
The Programmatic Digest - July 12, 2022 06:00 - 45 minutes ★★★★★ - 23 ratingsWe welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and ...
89. Identity Solutions and the Current State of the Programmatic Industry
The Programmatic Digest - July 05, 2022 06:00 - 54 minutes ★★★★★ - 23 ratingsWe welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his co...
88. How to Get Started as a Programmatic Media Trader
The Programmatic Digest - June 28, 2022 06:00 - 40 minutes ★★★★★ - 23 ratingsWe welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first ente...
87. Knowing Your Value as a Marketer
The Programmatic Digest - June 21, 2022 06:00 - 39 minutes ★★★★★ - 23 ratingsWe welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s ti...
86. How to Scale Your First-Party Data Strategy
The Programmatic Digest - June 14, 2022 06:00 - 42 minutes ★★★★★ - 23 ratingsWe welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the ...