Latest Helene Podcast Episodes

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128. Latest CTV/OTT Update with Shiv Gupta

The Programmatic Digest - June 27, 2023 07:00 - 44 minutes ★★★★★ - 23 ratings
In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our commu...

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127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger

The Programmatic Digest - June 20, 2023 18:00 - 54 minutes ★★★★★ - 23 ratings
When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends.  With that said, one of our goals in 20...

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126. How A Nurse Started in Programmatic Media

The Programmatic Digest - June 13, 2023 17:05 - 31 minutes ★★★★★ - 23 ratings
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

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Episode 11: Accessing Federal Funds for an Equitable Recovery

Trust Talks - June 05, 2023 20:00 - 36 minutes ★★★★★ - 6 ratings
The federal government has allocated trillions in federal funds toward relief and recovery from the COVID-19 pandemic. The American Rescue Plan Act’s State and Local Fiscal Recovery Fund alone has made about $19 billion dollars available to the City of Chicago, Cook County, and the State of Illi...

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S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar

The Programmatic Digest - May 26, 2023 00:50 - 41 minutes ★★★★★ - 23 ratings
En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un...

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S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo

The Programmatic Digest - May 05, 2023 01:54 - 41 minutes ★★★★★ - 23 ratings
Les presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.

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S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics

The Programmatic Digest - April 14, 2023 02:58 - 32 minutes ★★★★★ - 23 ratings
En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de  mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar est...

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125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors

The Programmatic Digest - April 04, 2023 07:00 - 57 minutes ★★★★★ - 23 ratings
It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career.  We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing ti...

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124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective

The Programmatic Digest - March 28, 2023 06:00 - 52 minutes ★★★★★ - 23 ratings
This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully expl...

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Episode 10: Creating a Lasting Legacy for the Chicago Region

Trust Talks - March 27, 2023 19:00 - 35 minutes ★★★★★ - 6 ratings
For more than a century, individuals and families have partnered with The Chicago Community Trust to transform gifts—from wills, trusts, and other vehicles—into lasting impact for our region. Through unrestricted gifts to our endowment, donors ensure that the Trust has the flexibility to respond...

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123. A Publisher's Point Of View with Tomer Treves at Adnimation

The Programmatic Digest - March 21, 2023 06:00 - 30 minutes ★★★★★ - 23 ratings
For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.   About Us: Our mission is to teach historically ex...

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122. Sharpen Your Programmatic Skill with This Optimization Bootcamp

The Programmatic Digest - March 14, 2023 11:48 - 23 minutes ★★★★★ - 23 ratings
Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for...

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S10 - La Solución Integral de E-Planning con Francisco Ortiz

The Programmatic Digest - March 06, 2023 08:47 - 42 minutes ★★★★★ - 23 ratings
En este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que t...

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121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success

The Programmatic Digest - February 28, 2023 14:48 - 51 minutes ★★★★★ - 23 ratings
Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our m...

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120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation

The Programmatic Digest - February 21, 2023 11:35 - 59 minutes ★★★★★ - 23 ratings
Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.    About...

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119. Programmatic Ninja Well-being Series: Airing of the Grievance

The Programmatic Digest - February 14, 2023 13:43 - 44 minutes ★★★★★ - 23 ratings
On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why pr...

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S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas

The Programmatic Digest - February 10, 2023 12:19 - 38 minutes ★★★★★ - 23 ratings
En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.

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118. Tips On Talent Retention With Matt Barash

The Programmatic Digest - February 07, 2023 19:57 - 42 minutes ★★★★★ - 23 ratings
Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the g...

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117. How This Yoga Therapist Got Started In Programmatic

The Programmatic Digest - January 31, 2023 07:00 - 28 minutes ★★★★★ - 23 ratings
Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm ab...

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S8 - Monetización Gaming con Agustin Moyano

The Programmatic Digest - January 27, 2023 07:49 - 40 minutes ★★★★★ - 23 ratings
En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamie...

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116. Common Mistakes To Avoid When Hiring Programmatic

The Programmatic Digest - January 24, 2023 07:00 - 29 minutes ★★★★★ - 23 ratings
Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.   Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 0...

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115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO

The Programmatic Digest - January 17, 2023 07:14 - 26 minutes ★★★★★ - 23 ratings
After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.   Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work exper...

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114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address

The Programmatic Digest - January 10, 2023 12:40 - 38 minutes ★★★★★ - 23 ratings
This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.    Timestamp: 00:01:22 - Who is ...

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113. Historical Background on Cookie Targeting with Nish Desai

The Programmatic Digest - January 04, 2023 16:16 - 29 minutes ★★★★★ - 23 ratings
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a...

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112. Growing A Global Team Successfully with Julio Monzon

The Programmatic Digest - December 27, 2022 11:24 - 29 minutes ★★★★★ - 23 ratings
This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how ...

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111. How to Get Started as a Programmatic Media Trader

The Programmatic Digest - December 20, 2022 10:08 - 40 minutes ★★★★★ - 23 ratings
We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first ente...

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110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday

The Programmatic Digest - December 13, 2022 08:08 - 33 minutes ★★★★★ - 23 ratings
Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays.    Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:...

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Episode 9: Civic Engagement Through a Racial Equity Lens

Trust Talks - December 06, 2022 17:00 - 32 minutes ★★★★★ - 6 ratings
There is a long-held notion civic engagement is declining in the Chicago region. The 2010 Chicago Civic Health Index report even stated “Chicagoland’s civic health is on life support.” However, research measuring civic health tends to be rooted in a framework that focuses on voting and giving on...

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109. Exploring Complexity of the Financing Services Landscape In Media with Hunter Young

The Programmatic Digest - December 06, 2022 08:47 - 35 minutes ★★★★★ - 23 ratings
In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape.  Timestamp: 00:01:10 - Who is Hunter Young 00:03:1...

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S7. Customer Success Management 101 con Felipe Lewis

The Programmatic Digest - December 05, 2022 18:13 - 22 minutes ★★★★★ - 23 ratings
En este episodio invitamos a Felipe Lewis, experto en el área de CSM y founder de la comunidad más grande de habla hispana. Logramos tocar puntos super interesantes sobre el “customer journey” así como algunos skills requeridos para dedicarse a esta profesión, que está en boga.  Comunidad CSM...

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