115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO

The Programmatic Digest

English - January 17, 2023 07:14 - 26 minutes - 17.1 MB - ★★★★★ - 23 ratings
Business advertisinganalytics digitaladvertising displayads heleneparkerconsulting paidmedia programmatic programmaticadvertising programmaticmedia programmaticsensei search Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address

Next Episode: 116. Common Mistakes To Avoid When Hiring Programmatic

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.

Timestamp:

00:01:03 - Who is Ravit Ross

00:02:37 - Ravit’s work experience

00:04:38 - Defining Ravit’s job to a 5-year old

00:08:16 - What’s affected by the Google cookie deprecation issue

00:11:49 - Where we stand on privacy on mobile devices

00:14:42 - Advise to people in the field to ensure the privacy of users

00:16:59 - Ravit’s recommendation on dealing with providers that give fluff

00:18:50 - Addressing limitations in measurements

00:20:35 - 3 actionable insights

00:22:34 - A fun fact about Ravit Ross

Guest Information:

Ravit Ross LinkedIn | Email

Meet Our Team:

Twitter Mentions

@iamheleneparker