94. The Cookieless Future

The Programmatic Digest

English - August 02, 2022 06:00 - 35 minutes - 12.6 MB - ★★★★★ - 23 ratings
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Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline.

I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all).

In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source.

Why is this even happening?

Where did it all start (or rather, who started this)?

It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover targeting mix. Make sure to catch the visual of this on YouTube.

For more information:

Reach and Frequency Course