86. How to Scale Your First-Party Data Strategy

The Programmatic Digest

English - June 14, 2022 06:00 - 42 minutes - 116 MB - ★★★★★ - 23 ratings
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Previous Episode: 85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways

Next Episode: 87. Knowing Your Value as a Marketer

We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.

Timestamp:

00:42 - Josh’s Introduction

05:21 - What is data-driven advertising?

8:56 - First-party data & cookie deprecation latest updates & trends

17:59 - First-Party Data Use Case Study

28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level

37:05 - Josh’s Fun Fact

39:52 - Josh’s Advice to His Younger Self

Resources & Links Mentioned in the Episode:

Sartori Cheese - Handcrafted cheese and wine pairings Website | Shop

Guest Information:

Josh Perlstein - CEO of Response Media LinkedIn | Website

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