103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome
The Programmatic Digest
English - October 19, 2022 06:00 - 42 minutes - 30.5 MB - ★★★★★ - 23 ratingsBusiness advertisinganalytics digitaladvertising displayads heleneparkerconsulting paidmedia programmatic programmaticadvertising programmaticmedia programmaticsensei search Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.
Timestamp:
00:00:54 - Getting to know Michelle Ngome and her business
00:05:24 - Pivoting in the business despite having a plan
00:06:58 - Diversity-inclusive marketing service
00:07:54 - When do businesses call Michelle
00:10:58 - Diversity in companies and how they define it
00:11:16 - Signs to know when it’s time to call Michelle
00:14:59 - Michelle’s 5-point framework for inclusive marketing
00:19:31 - Investing in your peace of mind
00:22:31 - Fun things happening in Michelle’s community
00:24:20 - How to be a part of their community
00:25:06 - The perfect sponsor
00:28:28 - The importance of having a great network
00:33:07 - Words of wisdom from Michelle
00:37:30 - Michelle’s first encounter with programmatic advertising
Meet Our Team:
Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Michelle Ngome LinkedIn | Twitter | Instagram | Website | Podcast Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn