Latest Golfmarketing Podcast Episodes
Why Private Club Membership Directors Need to Sell
Crushing Club Marketing - June 26, 2024 15:16 - 38 minutes ★★★★★ - 10 ratingsThe words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors, wouldn’t be caught dead saying they “sell private club memberships”. People sell timeshare properties and vacation packages, but not private club memberships. Or do they? Sales ...
Lead Management to Fuel Private Club Growth [ep. 38]
Crushing Club Marketing - April 29, 2024 20:03 - 35 minutes ★★★★★ - 10 ratingsMost successful businesses have a defined sales process. One that identifies the best prospects, converts them into leads and then nurtures those leads with emails into customers. Most private clubs are missing this process. If your club has enjoyed a waitlist, this isn’t a big deal, but what ha...
Why Your Club Website is the MVP of Your Membership Team [ep. 37]
Crushing Club Marketing - February 05, 2024 21:44 - 33 minutes ★★★★★ - 10 ratingsWebsites are constantly evolving. No longer is your website an online brochure. It should be a critical part of your membership and marketing team. Remember the early days of websites? Some businesses didn’t think they even needed one. They were really basic and let’s face it, were more of a dig...
Why Your Club Website is the MVP of Your Membership Team
Crushing Club Marketing - February 05, 2024 21:44 - 33 minutes ★★★★★ - 10 ratingsWebsites are constantly evolving. No longer is your website an online brochure. It should be a critical part of your membership and marketing team. Remember the early days of websites? Some businesses didn’t think they even needed one. They were really basic and let’s face it, were more of a dig...
Managing Shifting Demographics in Private Clubs - John Schultz, CEO of Club Leadership Alliance
Crushing Club Marketing - February 02, 2024 21:42 - 35 minutes ★★★★★ - 10 ratingsJohn Schultz, CEO of Club Leadership Alliance, has been around the block - a bunch of times! Prior to his current role, he was the GM for over 20 years at Carmel Country Club in Charlotte, North Carolina. Taking over a club with financial challenges, he put his flywheel in motion and turned the ...
Private Club Success in a Post-Pandemic World: Frank Vain CEO of the McMahon Group
Crushing Club Marketing - December 08, 2023 16:14 - 41 minutes ★★★★★ - 10 ratingsThe private club industry enjoys a steady resurgence, with waitlists becoming the norm in markets across the U.S. Furthermore, experts predict the greatest generational wealth transfer in history, from Boomers to Gen X and Millennials, by 2045. So, how will this new generation spend its time a...
A Private City Club Your Granddaughter Can Love [Ep. 34]
Crushing Club Marketing - November 06, 2023 17:20 - 43 minutes ★★★★★ - 10 ratingsIn the world of City Clubs, Jeff McFadden is well known and well-respected. As the CEO of the Union League of Philadelphia he has developed a national reputation as a club leader. Ask GM's who know him and they use adjectives to describe him like "Brilliant", "Visionary" and "remarkable." In t...
Conversational Marketing for Private Clubs [Ep. 33]
Crushing Club Marketing - October 05, 2022 12:37 - 43 minutes ★★★★★ - 10 ratingsYou’ve seen them on websites and whether you choose to use them or not "Chatbots" and text communication is here to stay for the foreseeable future. On the good side, text and chat can simplify your life as a website visitor, improve your efficiency and filter out your best prospects for members...
How Great Leaders Create Great Followers [Ep. 32]
Crushing Club Marketing - August 15, 2022 19:23 - 33 minutes ★★★★★ - 10 ratingsHiring outstanding people is really hard and keeping them can be equally difficult - especially if there are management or leadership issues. If you’re a leader trying to figure out how to inspire your team, elevate those who surround you or maybe you’re trying to get more out of your team you m...
Managing Private Club Waitlists with Jason Becker [ep. 31]
Crushing Club Marketing - July 12, 2022 14:53 - 35 minutes ★★★★★ - 10 ratingsFor the first time in years, many private clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing new. On the other hand, hundreds of clubs are learning to manage a waitlist for the first time. This is both exciting and terrifying with members lined up...
Managing Private Club Waitlists with Jason Becker
Crushing Club Marketing - July 12, 2022 14:53 - 35 minutes ★★★★★ - 10 ratingsFor the first time in years, many private clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing new. On the other hand, hundreds of clubs are learning to manage a waitlist for the first time. This is both exciting and terrifying with members lined up...
Strategic Club Marketing Straight from School [Ep. 30]
Crushing Club Marketing - March 11, 2021 00:46 - 44 minutes ★★★★★ - 10 ratingsBy developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a content ecosystem at the Green Bay Country Club not seen in most private clubs. In her first 4-years membership increased more than 160%.
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Crushing Club Marketing - March 10, 2021 04:49 - 39 minutes ★★★★★ - 10 ratingsWhat does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Greystone Golf and Country Club in Birmingham, AL did when the pandemic swept the country in 2020. Listen to how he helped lead his staff and member...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
Crushing Club Marketing - February 11, 2021 22:15 - 28 minutes ★★★★★ - 10 ratingsWhen Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It's what he's done since taking over as GM at Interlachen Country Club in Edina, MN in 2017. With solid financial footing and a steady hand, Livingo...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Crushing Club Marketing - February 02, 2021 12:30 - 35 minutes ★★★★★ - 10 ratingsAt the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to be critical at Bethesda Country Club is that of the membership director. Kris Butterfield, Director of Membership Marketing and Communications exp...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Crushing Club Marketing - November 26, 2019 17:14 - 49 minutes ★★★★★ - 10 ratingsIf the goal of private club marketing is to influence thinking and behavior, then a basic understanding of the brain can increase the chances of success. In this episode, we speak with Laura Leszczynski, Vice President of Marketing and Brand Strategy at Strategic Club Solutions.
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Crushing Club Marketing - May 21, 2019 16:00 - 42 minutes ★★★★★ - 10 ratingsCrushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.
Turning Your Club Communications into a Member Engagement Asset
Crushing Club Marketing - April 12, 2019 10:00 - 38 minutes ★★★★★ - 10 ratingsChris DeConna is a marketing coordinator and graphic designer at The Ranch Country Club in Westminster, Colorado – and he’s changing the game for club communications. Even though he’s spent about 4 years working in private clubs, Chris’s background is outside the industry. His most formative com...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Crushing Club Marketing - February 19, 2019 21:03 - 47 minutes ★★★★★ - 10 ratingsGetting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to participate with meaningful and helpful content can be even more difficult. Yet, Chris Tritabaugh, Superintendent at Hazeltine National Golf Club is elev...
How Overcommunication Helped This Club Grow Membership During Renovations
Crushing Club Marketing - December 11, 2018 11:00 - 38 minutes ★★★★★ - 10 ratingsProactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a multi-million dollar remodeling project. It was also a key part in a record-setting membership drive that occurred once the renovation was complete. We ...
Club Marketing for Multiple Generations
Crushing Club Marketing - November 06, 2018 16:33 - 40 minutes ★★★★★ - 10 ratingsYou want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests. What’s more, each demographic values things like luxury, status, and relaxation differently. While some of your older members may go to the club t...
How Strong Leadership Can Propel Your Club Marketing Efforts
Crushing Club Marketing - November 01, 2018 16:19 - 43 minutes ★★★★★ - 10 ratingsAdapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in Brookline, Massachusetts, is one of the most historic country clubs in the industry, yet they’ve been able to stay on top of the latest marketing ...
The Right Match: Online Process Connects Clubs and Prospective Members
Crushing Club Marketing - October 23, 2018 16:56 - 38 minutes ★★★★★ - 10 ratingsWhat if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and shared interests. It’s a concept the online service Golf Life Navigators is based on, and the site has revolutionized the way members are conducti...
Choosing a CRM that Works for Your Private Club
Crushing Club Marketing - October 17, 2018 15:51 - 26 minutes ★★★★★ - 10 ratingsThe sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the time they finally become a member. Because of this, it can be a challenge for club marketers to manage, organize, and engage with contacts — all ...
Making Video Accessible for Your Club
Crushing Club Marketing - October 09, 2018 10:00 - 41 minutes ★★★★★ - 10 ratingsFeeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual feeling on this side of the club world, as marketing trends continue to evolve at a much faster pace than most can keep up with. But before you...
From Boomers to Millennials: Club Marketing Across Generations
Crushing Club Marketing - October 01, 2018 13:30 - 26 minutes ★★★★★ - 10 ratingsConnecting with your target audience is essentially the purpose of marketing. The challenge is, relating to an audience that continues to evolve. From baby boomers, millennials and rising Gen Z-ers, your marketing tactics need to continually embrace generation change to be successful in relating...
Financial Sustainability for Clubs Starts with Solid Club Operations
Crushing Club Marketing - September 17, 2018 10:00 - 45 minutes ★★★★★ - 10 ratingsThe road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association Founder, Rick Coyne. And the good news is that clubs that navigated the turbulent waters of the financial meltdown in 2008 are now on the way back. ...
Creating a Sales Culture: Experiencing Exponential Growth at Columbine
Crushing Club Marketing - August 06, 2018 10:00 - 44 minutes ★★★★★ - 10 ratingsColumbine Country Club just outside of Denver Colorado has experienced exponential growth over the last three years due to what Director of Sales and Marketing Leader, Robert Cuillard says is a "sales culture" at the club. After a 7-year decline, Columbine has a new clubhouse and a full membersh...
What Facebook's Changes Mean for Your Private Club (Shanna Bright)
Crushing Club Marketing - July 16, 2018 10:00 - 44 minutes ★★★★★ - 10 ratingsEarlier this year, Facebook changed its algorithm to eliminate spammy content and reward content that is actually interesting to people. In this episode, Shanna Bright of Private Clubs Online shares the reasoning behind the changes and how club marketers can create posts that will still be seen.
Creating a Video Strategy to Grow Revenue and Reduce Expenses
Crushing Club Marketing - July 10, 2018 14:52 - 46 minutes ★★★★★ - 10 ratingsLook around online and it's hard not to see video - in your social media feeds and on websites and yet it's not enough to produce one video and post it on your club website. Video is a strategic digital marketing tool and it's critical you have a strategic vision for your video assets. Not only ...
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