The Right Match: Online Process Connects Clubs and Prospective Members

Crushing Club Marketing

English - October 23, 2018 16:56 - 38 minutes - 35.7 MB - ★★★★★ - 10 ratings
Business Sports clubmarketing golfmarketing privateclubmarketing privategolfmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Choosing a CRM that Works for Your Private Club

Next Episode: How Strong Leadership Can Propel Your Club Marketing Efforts

What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and shared interests. It’s a concept the online service Golf Life Navigators is based on, and the site has revolutionized the way members are conducting their search.

In this episode of Crushing Club Marketing, we talk with Golf Life Navigators Co-Founder and CEO Jason Becker, who shares valuable insight from the service's matching process and how it can help club marketers position themselves to potential members.