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How Overcommunication Helped This Club Grow Membership During Renovations
Crushing Club Marketing
English - December 11, 2018 11:00 - 38 minutes - 69.8 MB - ★★★★★ - 10 ratingsBusiness Sports clubmarketing golfmarketing privateclubmarketing privategolfmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Club Marketing for Multiple Generations
Next Episode: Talking Twitter with Hazeltine Superintendent [Ep. 23]
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a multi-million dollar remodeling project. It was also a key part in a record-setting membership drive that occurred once the renovation was complete. We connected with Pelican Isle's Kathie Pedit, marketing sales and membership director, and Megan Somerville, membership coordinator, to learn their secrets to success.