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Club Marketing for Multiple Generations
Crushing Club Marketing
English - November 06, 2018 16:33 - 40 minutes - 37.1 MB - ★★★★★ - 10 ratingsBusiness Sports clubmarketing golfmarketing privateclubmarketing privategolfmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Strong Leadership Can Propel Your Club Marketing Efforts
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests. What’s more, each demographic values things like luxury, status, and relaxation differently.
While some of your older members may go to the club to get away from work, your younger members may want a place to hunker down and treat the club as a second home or office.
If you find that hard to believe, then you’ll want to check out this episode of Crushing Club Marketing. Our guest, Amy Lynch, CEO of Generational Edge, is a generational expert and breaks down all you need to know about marketing to different generations.