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Creating a Video Strategy to Grow Revenue and Reduce Expenses
Crushing Club Marketing
English - July 10, 2018 14:52 - 46 minutes - 63.2 MB - ★★★★★ - 10 ratingsBusiness Sports clubmarketing golfmarketing privateclubmarketing privategolfmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building the Perfect Club Website (Joe Jerome)
Look around online and it's hard not to see video - in your social media feeds and on websites and yet it's not enough to produce one video and post it on your club website. Video is a strategic digital marketing tool and it's critical you have a strategic vision for your video assets. Not only does it help to know what you want to produce, but also how you're going to produce your video so you can turn your project into a cost-effective tool that can be used in multiple places on various digital platforms. In this podcast, Ed Heil shares his insight on the types of video to produce to bolster your online marketing efforts and tips for maximizing your video budget.