What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Crushing Club Marketing

English - November 26, 2019 17:14 - 49 minutes - 94.6 MB - ★★★★★ - 10 ratings
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Previous Episode: Adding "Traction" and Structure for Private Club Management [Ep. 25]

Next Episode: The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

If the goal of private club marketing is to influence thinking and behavior, then a basic understanding of the brain can increase the chances of success. In this episode, we speak with Laura Leszczynski, Vice President of Marketing and Brand Strategy at Strategic Club Solutions.