Latest Enhanced content Podcast Episodes
LIVE FROM CANNES LIONS: Navigating the Amazon Canvas with Jeff Cohen, Principal Evangelist at Amazon Ads
Unpacking the Digital Shelf - June 24, 2024 11:00 - 33 minutes ★★★★★ - 63 ratingsLive from the Cannes Lions Festival of creativity where commerce and retail media took center stage we turned to Jeff Cohen, Principal Evangelist at Amazon Ads to help navigate the changing world of the Amazon Canvas and how brands should be utilizing the suite of options from AMC to Prime Video ...
Worried about AI? Byron Reese is 93% Sure You Don’t Have to Be, with Byron Reese, Futurist and Author of “We Are Agora”
Unpacking the Digital Shelf - June 17, 2024 11:00 - 46 minutes ★★★★★ - 63 ratingsThere are tremendous amounts of trepidation and hope being invested in AI right now, with often trepidation winning out. Is all this angst really necessary? We turned to Byron Reese, an endlessly provocative futurist and author of the newly released book We Are Agora, to provide a long view of tr...
Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand
Unpacking the Digital Shelf - June 10, 2024 11:00 - 26 minutes ★★★★★ - 63 ratingsOn today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Ke...
Delivering Differentiated Content in a World of Content Overwhelm, with Warren Daniels, CMO at Bynder
Unpacking the Digital Shelf - June 03, 2024 11:00 - 34 minutes ★★★★★ - 63 ratingsThe growth in content required by the hungry beast of the digital shelf has been exponential, and is showing no signs of slowing. It is more vital than ever for content and commerce teams to collaborate at scale to make sure they are delivering relevant, differentiated content that performs. Warr...
Spicing up the Global Creative Process at McCormick, with Leah Carlson, VP Client Services at Velir
Unpacking the Digital Shelf - May 27, 2024 11:00 - 27 minutes ★★★★★ - 63 ratingsDigital transformation is in Leah Carlson’s blood. From the first outside employee at a family-run business, to leading technology and web projects at the National Cattlemen’s Beef Association, to 6.5 years building out global creative, content, and growth capabilities at McCormick, and now at d...
New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably
Unpacking the Digital Shelf - May 20, 2024 11:00 - 50 minutes ★★★★★ - 63 ratingsAre you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do ...
Sustainability is Shifting from Promise to Progress, with Keith Anderson, Founder & Principal Analyst at Decarbonize.co
Unpacking the Digital Shelf - May 13, 2024 11:00 - 41 minutes ★★★★★ - 63 ratingsAs we shift from stopping climate change to Mitigation and adaptation, retailers and brands are increasingly making Net Zero commitments and digging into the practical ways they can have an impact. And, it turns out, that those who do are enjoying the side impacts of lower costs and higher search...
A Model for Global Analytics Transformation and Harmonization, with Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars
Unpacking the Digital Shelf - May 06, 2024 11:00 - 31 minutes ★★★★★ - 63 ratingsFor a company that has been around since 1911, Mars has a reputation as one of the most visionary companies in the industry, particularly when it comes to building global capabilities that scale and flex to serve the needs of the regional lines of business. It’s not any easy feat. Celia Van Wicke...
Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group
Unpacking the Digital Shelf - April 29, 2024 11:00 - 38 minutes ★★★★★ - 63 ratingsEvery quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea...
Insights from Ecommerce in Asia, with Rebecca Xing, CEO at Trustana
Unpacking the Digital Shelf - April 22, 2024 11:00 - 38 minutes ★★★★★ - 63 ratingsEcommerce in Asia is such a vibrant mix of unbelievable scale, rapid innovation, and distinct cultures that together become a fascinating source of case studies for other markets to mine for opportunity. Not everything translates, but there is a deep well of experimentation and execution to learn...
Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce Capabilities at Kellanova
Unpacking the Digital Shelf - April 15, 2024 11:00 - 24 minutes ★★★★★ - 63 ratingsOur 250th Episode, LIVE from the 2024 Digital Shelf Summit!
How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water
Unpacking the Digital Shelf - April 01, 2024 11:00 - 28 minutes ★★★★★ - 63 ratingsStanding out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick a...
Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific
Unpacking the Digital Shelf - March 25, 2024 11:00 - 40 minutes ★★★★★ - 63 ratingsAccurate, complete, reliable data is the enabler of all business operations, and particularly so in commerce. The trick is to create a set of people, processes, and technology that is set up for for success every day, month, and year. After spending more than a decade at the center of the data go...
How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era
Unpacking the Digital Shelf - March 18, 2024 11:00 - 38 minutes ★★★★★ - 63 ratingsThere’s a distinct sense that we are at the precipice of another era-defining change in commerce, business, and even societies. A moment where leaders will be called to envision and enable the big transformations necessary to survive and thrive through these changes. In business, we call that mak...
How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics
Unpacking the Digital Shelf - March 11, 2024 11:00 - 30 minutes ★★★★★ - 63 ratingsMore and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply s...
You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathleen Harrington, Vice President, Digital Merchandising at Hasbro
Unpacking the Digital Shelf - March 04, 2024 12:00 - 56 minutes ★★★★★ - 63 ratingsContent is understandably a key focus for digital leaders: it's the first thing consumers see and a key factor in their decision-making. Brands have placed a renewed emphasis on creating best-in-class content, but they're also questioning what content levers they need to pull to sway potential bu...
The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics
Unpacking the Digital Shelf - February 26, 2024 12:00 - 39 minutes ★★★★★ - 63 ratingsWell, folks, this is it. 2024 is actually the year the cookie finally dies. No more reprieves. And that means you need to get really serious about the steps you need to take to build out the new data that tells you what’s working, what’s not, what to test, and where to invest. Jeff Greenfield,CEO...
2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr
Unpacking the Digital Shelf - February 19, 2024 12:00 - 46 minutes ★★★★★ - 63 ratingsThe opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully omni - yes, it’s time for OMNIGEDDON! Chris Perry, Chief Learning Officer at firstmovr, joins the podcast to share new research around the best prac...
Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley
Unpacking the Digital Shelf - February 12, 2024 12:00 - 42 minutes ★★★★★ - 63 ratingsThe data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at...
Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group
Unpacking the Digital Shelf - February 05, 2024 12:00 - 37 minutes ★★★★★ - 63 ratingsEvery quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea...
Attribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at Clerdata
Unpacking the Digital Shelf - January 29, 2024 12:00 - 35 minutes ★★★★★ - 63 ratingsThe data sources that the industry has used to measure the performance of media are disintegrating around us. Basically, attribution is dead. And the slowness, expense, and limitations of media mix modeling is not up to this moment of needing to drive both top line and bottom line growth with med...
No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of Strategy, Digital Commerce Global
Unpacking the Digital Shelf - January 22, 2024 12:00 - 43 minutes ★★★★★ - 63 ratingsThe three middle phases of Gartner’s Technology Hype Cycle are the Peak of Inflated Expectations, down into the Trough of Disillusionment, then up to the Slope of Enlightenment. When it comes to retail media, I think we are somewhere on our way down into the trough. But digital commerce advisory ...
Unlocking Peace, Power, and Impact by Owning Your Identity at Work, with Amazon Best-Selling Author Tricia Montalvo Timm
Unpacking the Digital Shelf - January 15, 2024 12:00 - 47 minutes ★★★★★ - 63 ratingsThis is how Tricia Montalvo Timm started a LinkedIn Post that would change her life: “My mom is from El Salvador. My dad is from Ecuador. I am Latina.” It was the first time she had ever posted anything publicly about her heritage. That post was actually the early midpoint in a journey of years t...
Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel Marketing at Nestle USA
Unpacking the Digital Shelf - January 08, 2024 12:00 - 35 minutes ★★★★★ - 63 ratingsFrom her perch as Director of Omni-channel Marketing at Nestle USA, Gloria DeCoste leads a small but mighty team managing over 300 channels in the daily battle to win the digital shelf. Gloria joins the podcast to describe the mindset, process, and intense cross-functional collaboration required ...
The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes
Unpacking the Digital Shelf - January 01, 2024 12:00 - 57 minutes ★★★★★ - 63 ratingsWalmart.com has become an attractive marketplace channel for brands to consider. The trap that many brands fall into, however, is to simply "copy and paste" their Amazon product content and advertising strategy. But Walmart's platform is different in several fundamental ways, such as how products...
2024 Challenges and Opportunities: Insights from CPG Boardrooms, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group
Unpacking the Digital Shelf - December 18, 2023 12:00 - 32 minutes ★★★★★ - 63 ratingsGuest John Carroll, with deep experience in CPG from executive roles at P&G and Coca Cola, and now in his role as President of Digital Commerce and Analytic Services at Acosta Group, has spent decades watching trends, interpreting data and leading the way in consumer innovations and back office p...
Real-World Examples of How Top Brands are Using AI on the Digital Shelf
Unpacking the Digital Shelf - December 11, 2023 12:00 - 1 hour ★★★★★ - 63 ratingsAI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re su...
Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media
Unpacking the Digital Shelf - December 04, 2023 12:00 - 41 minutes ★★★★★ - 63 ratingsHow would you like your retail media or in-store shopper marketing campaigns to result in 40% better spending per household and 50% increased share of category? Results like that, it turns out, can happen when you make both those strategies come together into an integrated shopping experience for...
A Collaborative Mindset in Highly Pressurized Times, with Kenji Gjovig, Managing Director at Bayfield Consulting
Unpacking the Digital Shelf - November 27, 2023 12:00 - 26 minutes ★★★★★ - 63 ratingsFrom his time aboard submarines in the US Navy to decades of work in retail, at Sam’s Club, Albertson’s and now Rite Aid, Kenji Gjovig has spent a lot of time leading in highly pressurized circumstances. It is clear that for brands and retailers to achieve top line and bottom line growth in these...
From No Regrets Bets to Operational Transformation: Crafting an AI Strategy to Win Big, with Mike Monroe, Managing Director at Deloitte Digital
Unpacking the Digital Shelf - November 20, 2023 12:00 - 38 minutes ★★★★★ - 63 ratingsMore efficiency and more growth - the often conflicting pressures of business today seem unrelenting, especially on the digital shelf. Mike Monroe, Managing Director at Deloitte Digital spends countless hours in C Suites and with teams at brands defining the strategies, processes, tech stacks, an...
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