Latest Emily binder Podcast Episodes
Is the Discount Tire Logo Drunk? Brand Color Psychology
Voice Marketing with Emily Binder - May 30, 2024 02:49 - 7 minutes ★★★★★ - 4 ratingsWhat's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significan...
Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)
Voice Marketing with Emily Binder - May 14, 2024 22:51 - 9 minutes ★★★★★ - 4 ratingsThis episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process s...
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips
Voice Marketing with Emily Binder - April 23, 2024 17:53 - 8 minutes ★★★★★ - 4 ratingsLack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advi...
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
Voice Marketing with Emily Binder - April 15, 2024 16:42 - 6 minutes ★★★★★ - 4 ratings82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign...
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Voice Marketing with Emily Binder - March 26, 2024 11:00 - 10 minutes ★★★★★ - 4 ratingsForget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question:...
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Voice Marketing with Emily Binder - February 27, 2024 21:08 - 6 minutes ★★★★★ - 4 ratingsAre you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jack...
Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Voice Marketing with Emily Binder - February 11, 2024 20:05 - 13 minutes ★★★★★ - 4 ratingsPodcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn ...
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)
Voice Marketing with Emily Binder - January 30, 2024 10:00 - 6 minutes ★★★★★ - 4 ratingsAre you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can ...
How to Make Your Content Memorable | (Top 5 Rebroadcast)
Voice Marketing with Emily Binder - January 23, 2024 10:00 - 1 minute ★★★★★ - 4 ratingsThink of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tel...
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
Voice Marketing with Emily Binder - January 16, 2024 10:00 - 4 minutes ★★★★★ - 4 ratingsWe used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form...
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
Voice Marketing with Emily Binder - January 09, 2024 10:00 - 6 minutes ★★★★★ - 4 ratingsJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this mont...
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
Voice Marketing with Emily Binder - January 02, 2024 22:40 - 2 minutes ★★★★★ - 4 ratings"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down t...
School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
Voice Marketing with Emily Binder - December 13, 2023 11:00 - 4 minutes ★★★★★ - 4 ratingsWhy are we such bad listeners, retaining only one-eighth of what we hear? Two reasons: (0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is...
Listening: You Remember 1/8 of What's Said (Part 1 of 2)
Voice Marketing with Emily Binder - December 08, 2023 11:00 - 4 minutes ★★★★★ - 4 ratingsWe only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening: Internal listening Focused listening 360 listening ...
How Long Should a Podcast Be? Half the Length You're Doing.
Voice Marketing with Emily Binder - December 02, 2023 18:27 - 7 minutes ★★★★★ - 4 ratingsThe 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect le...
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)
Voice Marketing with Emily Binder - November 17, 2023 18:16 - 5 minutes ★★★★★ - 4 ratingsWhat is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it ma...
How to Avoid Business Drama (Scope Creep & Tips )
Voice Marketing with Emily Binder - October 26, 2023 18:30 - 8 minutes ★★★★★ - 4 ratingsPeggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work. Watch on YouTube Timestamps: 1:10 Karmic contract 1:55 Tips to handle extra requests 2:28 Hourly r...
That .jpg is Ruining Your Social Media (267% Less Engagement)
Voice Marketing with Emily Binder - October 18, 2023 17:35 - 5 minutes ★★★★★ - 4 ratingsRich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, res...
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack
Voice Marketing with Emily Binder - September 29, 2023 03:11 - 4 minutes ★★★★★ - 4 ratingsNew video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube. Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO. Links mentioned: ...
Why Marketing Costs You 3x Too Much (Missing One Thing)
Voice Marketing with Emily Binder - September 09, 2023 21:57 - 8 minutes ★★★★★ - 4 ratingsSo many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. Bu...
Don't Do Marketing, Be Marketable. (Threads dead, baby?)
Voice Marketing with Emily Binder - August 25, 2023 00:40 - 4 minutes ★★★★★ - 4 ratingsWatch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: Branding PR Direct response Everything else is just tactics. Th...
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business
Voice Marketing with Emily Binder - August 14, 2023 15:00 - 4 minutes ★★★★★ - 4 ratingsOnline dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-t...
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
Voice Marketing with Emily Binder - August 06, 2023 17:07 - 6 minutes ★★★★★ - 4 ratingsYour customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's va...
Why Startup MVPs and Vision Boards Don't Work
Voice Marketing with Emily Binder - July 19, 2023 18:57 - 9 minutes ★★★★★ - 4 ratingsControversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work. Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life. NEW! Watch on YouTube More episodes: YouTube Playlist Successful startups (some unicorns) who bootstrapped:...
Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)
Voice Marketing with Emily Binder - July 07, 2023 17:54 - 5 minutes ★★★★★ - 4 ratings"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, li...
Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters
Voice Marketing with Emily Binder - June 26, 2023 22:20 - 7 minutes ★★★★★ - 4 ratingsDissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel. First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwar...
AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law
Voice Marketing with Emily Binder - June 14, 2023 16:40 - 9 minutes ★★★★★ - 4 ratingsAt 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in you...
My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO
Voice Marketing with Emily Binder - June 01, 2023 18:50 - 9 minutes ★★★★★ - 4 ratingsLevel up your ChatGPT game in minutes. Two free, easy tools: save time with generative AI. Watch this episode on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". 1:30 Tool #1: Glasp is a social web highlighter. YouTube uses I l...
2 Must-Try ChatGPT Tools: Prompt Genius | Glasp SEO Hack
Voice Marketing with Emily Binder - June 01, 2023 18:50 - 9 minutes ★★★★★ - 4 ratingsLevel up your ChatGPT game in minutes. Two free, easy tools: save time and get proficient with generative AI. NEW: Watch on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". 01:30 Tool #1: Glasp is a social web highlighter. YouT...
The What-Abouts
Voice Marketing with Emily Binder - May 21, 2023 00:49 - 8 minutes ★★★★★ - 4 ratingsIf you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Note: You won't h...
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