Latest Displayads Podcast Episodes
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
The Programmatic Digest - May 14, 2024 02:58 - 37 minutes ★★★★★ - 23 ratings......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG...
S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
The Programmatic Digest - May 03, 2024 02:15 - 41 minutes ★★★★★ - 23 ratingsLa masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descub...
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
The Programmatic Digest - April 16, 2024 06:00 - 42 minutes ★★★★★ - 23 ratingsCould your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel thes...
147. Transforming Ad Agencies with Automated Programmatic Solutions
The Programmatic Digest - April 10, 2024 06:00 - 43 minutes ★★★★★ - 23 ratingsHélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuiti...
146. A Buyer's Introduction to Supply Path Optimization
The Programmatic Digest - April 04, 2024 19:33 - 1 hour ★★★★★ - 23 ratingsHere’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance ...
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
The Programmatic Digest - March 04, 2024 06:00 - 25 minutes ★★★★★ - 23 ratingsOur host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving ...
144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
The Programmatic Digest - February 26, 2024 05:00 - 38 minutes ★★★★★ - 23 ratingsJoin me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Pl...
S17. Supply Path Optimization con Antonio Minuta de Freestar
The Programmatic Digest - February 22, 2024 06:44 - 33 minutes ★★★★★ - 23 ratings¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. ...
143. Navigating the Shift to Audio-First Advertising Strategies
The Programmatic Digest - February 19, 2024 06:00 - 35 minutes ★★★★★ - 23 ratingsJoin us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publisher...
142. Breaking Down the Advertising Supply Chain with Industry Insights
The Programmatic Digest - February 13, 2024 05:00 - 31 minutes ★★★★★ - 23 ratingsEpisode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolv...
Programmatic Training: Underpacing Do's and Don't's
The Programmatic Digest - February 12, 2024 15:29 - 3 minutes - Video ★★★★★ - 23 ratingsInterested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: https://www.linkedin.com/events/programmaticoptimization-buildi7162475908832899073/theater/ About Us: Our mission is to teach historically e...
141. Beeler.Tech’s Navigator NYC: My Takeaways
The Programmatic Digest - January 31, 2024 02:53 - 47 minutes ★★★★★ - 23 ratingsAt the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Reso...
Mastering Programmatic Buying in Compliance with COPPA Guidelines
The Programmatic Digest - January 16, 2024 20:50 - 35 minutes ★★★★★ - 23 ratingsIn this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: ...
S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
The Programmatic Digest - December 07, 2023 06:50 - 39 minutes ★★★★★ - 23 ratingsDescubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundiza...
139. How To Partner With Black Owned Media, for real
The Programmatic Digest - November 29, 2023 20:40 - 36 minutes ★★★★★ - 23 ratingsDéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that suppo...
S15 - Quiero Ser Product Manager con Claudio Marrero
The Programmatic Digest - October 13, 2023 14:13 - 36 minutes ★★★★★ - 23 ratingsEn este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductma...
138. Multicultural Targeting in Programmatic Media with Iesha White
The Programmatic Digest - October 12, 2023 23:15 - 46 minutes ★★★★★ - 23 ratingsIesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential d...
137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
The Programmatic Digest - October 02, 2023 18:21 - 52 minutes ★★★★★ - 23 ratingsClient Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clie...
S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
The Programmatic Digest - September 22, 2023 05:00 - 44 minutes ★★★★★ - 23 ratingsEn este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda ...
136. Understanding The Identity Landscape with Adapex
The Programmatic Digest - August 29, 2023 02:29 - 45 minutes ★★★★★ - 23 ratingsIn this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together...
135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
The Programmatic Digest - August 08, 2023 06:00 - 56 minutes ★★★★★ - 23 ratings💡 This episode is sponsored by Jobsinadtech.com 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday. Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United Stat...
133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
The Programmatic Digest - July 28, 2023 12:00 - 22 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trendin...
132. Laura Gaffney - Live in Cannes Lions Festival 2023
The Programmatic Digest - July 26, 2023 14:29 - 22 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle th...
131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
The Programmatic Digest - July 24, 2023 10:35 - 15 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the b...
130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023
The Programmatic Digest - July 07, 2023 07:54 - 21 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company.
134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic
The Programmatic Digest - July 05, 2023 07:00 - 40 minutes ★★★★★ - 23 ratings“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave...
129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex
The Programmatic Digest - July 03, 2023 11:18 - 16 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event and her role as a women in ad tech. Meet...
128. Latest CTV/OTT Update with Shiv Gupta
The Programmatic Digest - June 27, 2023 07:00 - 44 minutes ★★★★★ - 23 ratingsIn today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our commu...
127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger
The Programmatic Digest - June 20, 2023 18:00 - 54 minutes ★★★★★ - 23 ratingsWhen this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 20...
126. How A Nurse Started in Programmatic Media
The Programmatic Digest - June 13, 2023 17:05 - 31 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
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