142. Breaking Down the Advertising Supply Chain with Industry Insights

The Programmatic Digest

English - February 13, 2024 05:00 - 31 minutes - 28.5 MB - ★★★★★ - 23 ratings
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Next Episode: 143. Navigating the Shift to Audio-First Advertising Strategies

Episode 142

Title: Breaking Down the Advertising Supply Chain with Industry Insights

In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.

Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry.

Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)

Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech

00:00:11 - Emerging Tech and Internal Growth Programs

00:02:45 - Journey Into and Through Ad Tech

00:12:35 - Automated Optimization and Machine Decision-Making

00:19:21 - Training Program Challenges and Group Placement

00:23:49 - Reasons for Leaving and Career Growth

00:25:47 - Communication and Curiosity in Career Development

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Kurt Donnell

Kurt Donnell - Freestar | LinkedIn | Freestar

Meet The Team:

Hélène Parker - Chief Programmatic Coach

Helene Parker Consulting LLC

Programmatic Media Experts | LinkedIn

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