Latest Direct response Podcast Episodes

Make Me A Marketer Podcast with Landon Poburan artwork

045: How To Publish 5 (Or More) Pieces Of Content Every Day

Make Me A Marketer Podcast with Landon Poburan - November 08, 2023 07:00 - 25 minutes ★★★★★ - 1 rating
In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time...

Copywriters Podcast artwork

The Copywriter’s Workout, With Wendy Ann Jones

Copywriters Podcast - November 06, 2023 07:00 ★★★★★ - 89 ratings
We’ve talked about the path of mastery in copywriting before, and a key part of moving ahead in your skills as a copywriter is regular practice. But how do you practice your skills if you don’t already have lots of work to keep you busy? Today’s guest, Wendy Ann Jones, confronted that importa...

Make Me A Marketer Podcast with Landon Poburan artwork

The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs

Make Me A Marketer Podcast with Landon Poburan - October 31, 2023 06:00 - 31 minutes ★★★★★ - 1 rating
Read  "The Consistency Threshold" Letter on Substack: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas o...

Make Me A Marketer Podcast with Landon Poburan artwork

044: The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs

Make Me A Marketer Podcast with Landon Poburan - October 31, 2023 06:00 - 31 minutes ★★★★★ - 1 rating
Read  "The Consistency Threshold" Letter on Substack: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas o...

Copywriters Podcast artwork

Many Millions And Still Testing, With Walter Burch

Copywriters Podcast - October 30, 2023 06:00 ★★★★★ - 89 ratings
What does testing your online ads at a nine-figure level look like, and how do you think about it? Our special guest today, Walter Burch, is CEO of Envoy Media Group, a performance-based marketing company. Envoy has spent many, many millions of dollars of its own money on Facebook, Google and...

Copywriters Podcast artwork

Why You MUST Be Interesting

Copywriters Podcast - October 23, 2023 06:00 ★★★★★ - 89 ratings
It’s a common mistake copywriters make, but it’s one you MUST not make, because it can be fatal. And that’s: writing copy that’s boring. Sometimes copywriters make the mistake of trying to put something funny in the copy that draws attention away from what you’re trying to sell. You defini...

Make Me A Marketer Podcast with Landon Poburan artwork

Branding: “The Rock” Worth $200M More Than Tom Cruise

Make Me A Marketer Podcast with Landon Poburan - October 17, 2023 06:00 - 22 minutes ★★★★★ - 1 rating
In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies an...

Make Me A Marketer Podcast with Landon Poburan artwork

How Is Dwayne “The Rock” Johnson Worth $200M More Than The Highest Paid Actors?

Make Me A Marketer Podcast with Landon Poburan - October 17, 2023 06:00 - 22 minutes ★★★★★ - 1 rating
In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies an...

Make Me A Marketer Podcast with Landon Poburan artwork

043: Branding: “The Rock” Worth $200M More Than Tom Cruise

Make Me A Marketer Podcast with Landon Poburan - October 17, 2023 06:00 - 22 minutes ★★★★★ - 1 rating
In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies an...

Copywriters Podcast artwork

5 Growth Strategies for Course Creators, with Doug Pew

Copywriters Podcast - October 16, 2023 06:00 ★★★★★ - 89 ratings
Online education is growing faster than you can keep up with. That’s great news if you’re riding the boom wave yourself. The problem, though, is that as the space gets more saturated, course creators need ways to stand out. How do you become known as the go-to expert in your niche? Our ret...

Make Me A Marketer Podcast with Landon Poburan artwork

042: The Best Product or Service Doesn't Always Win

Make Me A Marketer Podcast with Landon Poburan - October 10, 2023 06:00 - 6 minutes ★★★★★ - 1 rating
In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, t...

Make Me A Marketer Podcast with Landon Poburan artwork

The Best Product or Service Doesn't Always Win

Make Me A Marketer Podcast with Landon Poburan - October 10, 2023 06:00 - 6 minutes ★★★★★ - 1 rating
In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, t...

Copywriters Podcast artwork

The Little-Known Power of Microstories

Copywriters Podcast - October 09, 2023 06:00 ★★★★★ - 89 ratings
How do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well-known, is microstories. These little gems have all the power of stories with none of the heav...

Health Supplement Business Mastery artwork

Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)

Health Supplement Business Mastery - October 03, 2023 05:00 - 1 hour
Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected] In this episode, I do a marketing funnel audit of a supplement funnel that was not...

Copywriters Podcast artwork

Fast Path To Short Copy

Copywriters Podcast - October 02, 2023 06:00 ★★★★★ - 89 ratings
Sometimes when you’re doing a funnel or you only have a limited space or number of characters to start your sales process, you have no choice but to use short copy. We all run into that situation, even if we prefer long-form copy. But then we run into a brick wall–the time and difficulty of a...

Make Me A Marketer Podcast with Landon Poburan artwork

Why Online Courses Often Don't Deliver Results

Make Me A Marketer Podcast with Landon Poburan - October 02, 2023 06:00 - 10 minutes ★★★★★ - 1 rating
Click here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans...

Make Me A Marketer Podcast with Landon Poburan artwork

Getting Past The Hype: Why We Never See Results Implementing What We Learn In Online Courses

Make Me A Marketer Podcast with Landon Poburan - October 02, 2023 06:00 - 10 minutes ★★★★★ - 1 rating
In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success. Tactics are short-term, instantly gratifying a...

Make Me A Marketer Podcast with Landon Poburan artwork

041: Why Online Courses Often Don't Deliver Results

Make Me A Marketer Podcast with Landon Poburan - October 02, 2023 06:00 - 10 minutes ★★★★★ - 1 rating
Click here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans...

Make Me A Marketer Podcast with Landon Poburan artwork

Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)

Make Me A Marketer Podcast with Landon Poburan - September 27, 2023 06:00 - 23 minutes ★★★★★ - 1 rating
Click here if you prefer to watch on YouTube: https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bv In Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launch...

Make Me A Marketer Podcast with Landon Poburan artwork

040: Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)

Make Me A Marketer Podcast with Landon Poburan - September 27, 2023 06:00 - 23 minutes ★★★★★ - 1 rating
Click here if you prefer to watch on YouTube: https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bv In Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launch...

Health Supplement Business Mastery artwork

Is SEO Worth it for a Supplement Business?

Health Supplement Business Mastery - September 26, 2023 04:00 - 45 minutes
Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show https://knowagency.com Jane Phelps -  [email protected] If you're interested in working with me one-on-one to improve your supplement business. You can learn mor...

Copywriters Podcast artwork

Eugene Schwartz’s Best-Kept Copywriting Secret

Copywriters Podcast - September 25, 2023 06:00 ★★★★★ - 89 ratings
When you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you’re not terrified, but you’re frustrated because you don’t know where to start? Today we talk about a game-changing method developed by one of our industry’s great Old Masters, Euge...

Make Me A Marketer Podcast with Landon Poburan artwork

9 Reasons To Start & Grow A Personal Brand in 2023 | Ep 039

Make Me A Marketer Podcast with Landon Poburan - September 20, 2023 06:00 - 7 minutes ★★★★★ - 1 rating
In today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective. I dive into the 9 benefits of building a personal brand, including Marketing RO...

Make Me A Marketer Podcast with Landon Poburan artwork

9 Reasons To Start & Grow A Personal Brand in 2024 | Ep 039

Make Me A Marketer Podcast with Landon Poburan - September 20, 2023 06:00 - 7 minutes ★★★★★ - 1 rating
Click here if you'd prefer to watch on YouTube: https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMt In today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that ...

Copywriters Podcast artwork

Financial Copywriting - What It Really Takes, with Aaron Gentzler

Copywriters Podcast - September 18, 2023 06:00 ★★★★★ - 89 ratings
If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is the CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his o...

Make Me A Marketer Podcast with Landon Poburan artwork

How to Overcome Burnout In a World Designed To Constantly Work More | Ep 038

Make Me A Marketer Podcast with Landon Poburan - September 15, 2023 06:00 - 18 minutes ★★★★★ - 1 rating
Click here if you'd prefer to watch on YouTube: https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2e In today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies...

Health Supplement Business Mastery artwork

Simple and Powerful Alternative to a Clinical Trial to Build Trust And Sell Supplements

Health Supplement Business Mastery - September 12, 2023 04:00 - 28 minutes
Dean Lilley [email protected] https://headsuphealth.com https://headsuphealth.com/blog/case_studies/mode-method Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology. Mode+Method needed a device-agnostic flexible software solution that cou...

Copywriters Podcast artwork

Bullet Points That Increase Sales

Copywriters Podcast - September 11, 2023 06:00 ★★★★★ - 89 ratings
Too many copywriters shoot themselves in the foot by not giving enough attention and energy to bullet points. Why? Because they don’t realize how valuable bullets are to increasing sales. In fact, many prospects would have stayed on the fence if not for a single bullet point that really zero’s...

Make Me A Marketer Podcast with Landon Poburan artwork

Investing 140 Hours in a Hobby: A Waste of Time or a Life Changing Journey? | Ep 037

Make Me A Marketer Podcast with Landon Poburan - September 05, 2023 06:00 - 14 minutes ★★★★★ - 1 rating
In this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways. What I Cover: Why I took a 3-month hiatu...

Copywriters Podcast artwork

How To Build A Stronger Call To Action

Copywriters Podcast - September 04, 2023 06:00 ★★★★★ - 89 ratings
The one part of your copy that kills more sales than anything else is your call to action. But this same part of your copy can boost your sales immeasurably if you do it right. The problem is, most copywriters are so obsessed with their headline and opening story that they don’t put enough jui...