Latest Direct response Podcast Episodes
045: How To Publish 5 (Or More) Pieces Of Content Every Day
Make Me A Marketer Podcast with Landon Poburan - November 08, 2023 07:00 - 25 minutes ★★★★★ - 1 ratingIn today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time...
The Copywriter’s Workout, With Wendy Ann Jones
Copywriters Podcast - November 06, 2023 07:00 ★★★★★ - 89 ratingsWe’ve talked about the path of mastery in copywriting before, and a key part of moving ahead in your skills as a copywriter is regular practice. But how do you practice your skills if you don’t already have lots of work to keep you busy? Today’s guest, Wendy Ann Jones, confronted that importa...
The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs
Make Me A Marketer Podcast with Landon Poburan - October 31, 2023 06:00 - 31 minutes ★★★★★ - 1 ratingRead "The Consistency Threshold" Letter on Substack: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas o...
044: The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs
Make Me A Marketer Podcast with Landon Poburan - October 31, 2023 06:00 - 31 minutes ★★★★★ - 1 ratingRead "The Consistency Threshold" Letter on Substack: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas o...
Many Millions And Still Testing, With Walter Burch
Copywriters Podcast - October 30, 2023 06:00 ★★★★★ - 89 ratingsWhat does testing your online ads at a nine-figure level look like, and how do you think about it? Our special guest today, Walter Burch, is CEO of Envoy Media Group, a performance-based marketing company. Envoy has spent many, many millions of dollars of its own money on Facebook, Google and...
Why You MUST Be Interesting
Copywriters Podcast - October 23, 2023 06:00 ★★★★★ - 89 ratingsIt’s a common mistake copywriters make, but it’s one you MUST not make, because it can be fatal. And that’s: writing copy that’s boring. Sometimes copywriters make the mistake of trying to put something funny in the copy that draws attention away from what you’re trying to sell. You defini...
Branding: “The Rock” Worth $200M More Than Tom Cruise
Make Me A Marketer Podcast with Landon Poburan - October 17, 2023 06:00 - 22 minutes ★★★★★ - 1 ratingIn this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies an...
How Is Dwayne “The Rock” Johnson Worth $200M More Than The Highest Paid Actors?
Make Me A Marketer Podcast with Landon Poburan - October 17, 2023 06:00 - 22 minutes ★★★★★ - 1 ratingIn this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies an...
043: Branding: “The Rock” Worth $200M More Than Tom Cruise
Make Me A Marketer Podcast with Landon Poburan - October 17, 2023 06:00 - 22 minutes ★★★★★ - 1 ratingIn this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies an...
5 Growth Strategies for Course Creators, with Doug Pew
Copywriters Podcast - October 16, 2023 06:00 ★★★★★ - 89 ratingsOnline education is growing faster than you can keep up with. That’s great news if you’re riding the boom wave yourself. The problem, though, is that as the space gets more saturated, course creators need ways to stand out. How do you become known as the go-to expert in your niche? Our ret...
042: The Best Product or Service Doesn't Always Win
Make Me A Marketer Podcast with Landon Poburan - October 10, 2023 06:00 - 6 minutes ★★★★★ - 1 ratingIn Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, t...
The Best Product or Service Doesn't Always Win
Make Me A Marketer Podcast with Landon Poburan - October 10, 2023 06:00 - 6 minutes ★★★★★ - 1 ratingIn Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, t...
The Little-Known Power of Microstories
Copywriters Podcast - October 09, 2023 06:00 ★★★★★ - 89 ratingsHow do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well-known, is microstories. These little gems have all the power of stories with none of the heav...
Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)
Health Supplement Business Mastery - October 03, 2023 05:00 - 1 hourBehind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected] In this episode, I do a marketing funnel audit of a supplement funnel that was not...
Fast Path To Short Copy
Copywriters Podcast - October 02, 2023 06:00 ★★★★★ - 89 ratingsSometimes when you’re doing a funnel or you only have a limited space or number of characters to start your sales process, you have no choice but to use short copy. We all run into that situation, even if we prefer long-form copy. But then we run into a brick wall–the time and difficulty of a...
Why Online Courses Often Don't Deliver Results
Make Me A Marketer Podcast with Landon Poburan - October 02, 2023 06:00 - 10 minutes ★★★★★ - 1 ratingClick here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans...
Getting Past The Hype: Why We Never See Results Implementing What We Learn In Online Courses
Make Me A Marketer Podcast with Landon Poburan - October 02, 2023 06:00 - 10 minutes ★★★★★ - 1 ratingIn Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success. Tactics are short-term, instantly gratifying a...
041: Why Online Courses Often Don't Deliver Results
Make Me A Marketer Podcast with Landon Poburan - October 02, 2023 06:00 - 10 minutes ★★★★★ - 1 ratingClick here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans...
Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)
Make Me A Marketer Podcast with Landon Poburan - September 27, 2023 06:00 - 23 minutes ★★★★★ - 1 ratingClick here if you prefer to watch on YouTube: https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bv In Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launch...
040: Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)
Make Me A Marketer Podcast with Landon Poburan - September 27, 2023 06:00 - 23 minutes ★★★★★ - 1 ratingClick here if you prefer to watch on YouTube: https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bv In Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launch...
Is SEO Worth it for a Supplement Business?
Health Supplement Business Mastery - September 26, 2023 04:00 - 45 minutesIs search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show https://knowagency.com Jane Phelps - [email protected] If you're interested in working with me one-on-one to improve your supplement business. You can learn mor...
Eugene Schwartz’s Best-Kept Copywriting Secret
Copywriters Podcast - September 25, 2023 06:00 ★★★★★ - 89 ratingsWhen you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you’re not terrified, but you’re frustrated because you don’t know where to start? Today we talk about a game-changing method developed by one of our industry’s great Old Masters, Euge...
9 Reasons To Start & Grow A Personal Brand in 2023 | Ep 039
Make Me A Marketer Podcast with Landon Poburan - September 20, 2023 06:00 - 7 minutes ★★★★★ - 1 ratingIn today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective. I dive into the 9 benefits of building a personal brand, including Marketing RO...
9 Reasons To Start & Grow A Personal Brand in 2024 | Ep 039
Make Me A Marketer Podcast with Landon Poburan - September 20, 2023 06:00 - 7 minutes ★★★★★ - 1 ratingClick here if you'd prefer to watch on YouTube: https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMt In today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that ...
Financial Copywriting - What It Really Takes, with Aaron Gentzler
Copywriters Podcast - September 18, 2023 06:00 ★★★★★ - 89 ratingsIf you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is the CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his o...
How to Overcome Burnout In a World Designed To Constantly Work More | Ep 038
Make Me A Marketer Podcast with Landon Poburan - September 15, 2023 06:00 - 18 minutes ★★★★★ - 1 ratingClick here if you'd prefer to watch on YouTube: https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2e In today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies...
Simple and Powerful Alternative to a Clinical Trial to Build Trust And Sell Supplements
Health Supplement Business Mastery - September 12, 2023 04:00 - 28 minutesDean Lilley [email protected] https://headsuphealth.com https://headsuphealth.com/blog/case_studies/mode-method Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology. Mode+Method needed a device-agnostic flexible software solution that cou...
Bullet Points That Increase Sales
Copywriters Podcast - September 11, 2023 06:00 ★★★★★ - 89 ratingsToo many copywriters shoot themselves in the foot by not giving enough attention and energy to bullet points. Why? Because they don’t realize how valuable bullets are to increasing sales. In fact, many prospects would have stayed on the fence if not for a single bullet point that really zero’s...
Investing 140 Hours in a Hobby: A Waste of Time or a Life Changing Journey? | Ep 037
Make Me A Marketer Podcast with Landon Poburan - September 05, 2023 06:00 - 14 minutes ★★★★★ - 1 ratingIn this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways. What I Cover: Why I took a 3-month hiatu...
How To Build A Stronger Call To Action
Copywriters Podcast - September 04, 2023 06:00 ★★★★★ - 89 ratingsThe one part of your copy that kills more sales than anything else is your call to action. But this same part of your copy can boost your sales immeasurably if you do it right. The problem is, most copywriters are so obsessed with their headline and opening story that they don’t put enough jui...
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