Click here if you'd prefer to watch on YouTube:
https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMt

In today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.

I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium Pricing, Increased Opportunities, Protection Against Competition, etc.

Building a strong brand is crucial for long-term success and resilience against competition.


Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
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Inquiries? Visit My Website:
https://landonp.com/
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Writer, Podcaster & Digital Marketing Consultant.