Getting Past The Hype: Why We Never See Results Implementing What We Learn In Online Courses
Make Me A Marketer Podcast with Landon Poburan
English - October 02, 2023 06:00 - 10 minutes - 7.59 MB - ★★★★★ - 1 ratingMarketing Business Entrepreneurship marketing digital marketing direct response landon poburan facebook ads paid traffic funnel copywriting clickfunnels branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.
Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and efforts that genuinely bring about success. Using Alex Hormozi as an example, we show how it was Hormozi's years of strategic brand-building that allowed his tactics, like his webinar, to be successful. Without the right strategy, even the best-executed tactic is likely to fail.
Key Takeaways:
Tactics vs. Strategy: Tactics are short-term actions or tools that are visible and often credited for success. Strategy, however, is the long-term plan and effort behind that success.Illusion of Tactics: Tactics can offer instant gratification and make things seem easy, but they're not the main driver of success.Using Alex Hormozi as a Case Study: Alex Hormozi had 500,000 people register for his webinar. But the real success driver was the 4+ years he spent building his personal brand.The Iceberg Analogy: What we see (tactics) is just the tip of the iceberg. The real bulk (strategy) is hidden below the surface.Dangers of Blind Copying Competitors: Simply copying another's tactics without understanding or having the underlying strategy can lead to failure.Marketing's Seductive Nature: Marketing can be persuasive, preying on our desires for quick success. But understanding the strategy behind a success story is crucial.Focus on Strategy for Genuine Success (Please!) Before diving into tactics, it's essential to have a solid strategy in place for long-term results.
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