Latest Direct response Podcast Episodes

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AI In The Trenches, With Aaron Gentzler

Copywriters Podcast - March 25, 2024 06:00 ★★★★★ - 89 ratings
If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own j...

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My 10 Rules Of Copywriting Mentoring

Copywriters Podcast - March 18, 2024 06:00 ★★★★★ - 89 ratings
This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners. I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?” I’ve decided to come clean. It’s never been a secret, but now that I think about it,...

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Response-Boosting Pre-Launches, With Brenna McGowan

Copywriters Podcast - March 11, 2024 06:00 ★★★★★ - 89 ratings
These days, more than ever before, it’s not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultant with a specialty, or a business owner. You need to stand apart from the crowd especially these...

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Joe Sugarman Seminar Highlight Reel - Old Masters Series

Copywriters Podcast - March 04, 2024 07:00 ★★★★★ - 89 ratings
One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.” Just about everything in that book is valid today, and Sugarman writes like a...

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The Unspeakable Power Of Envy

Copywriters Podcast - February 26, 2024 07:00 ★★★★★ - 89 ratings
Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controversial, because there are so many prohibitions against it. We’ll talk about those today. But it...

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The Seven Stories In Blockbuster Promotions, with Henry Bingaman

Copywriters Podcast - February 19, 2024 07:00 ★★★★★ - 89 ratings
How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has written a promotion that took in more than $100 million.) But in fact, there are precious few...

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Where is the Best Place to Advertise Supplements?

Health Supplement Business Mastery - February 15, 2024 15:00 - 21 minutes
Are you looking for proven strategies to amplify your supplement advertising? The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche au...

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John Caples Believability Secrets Part 2 - Old Masters Series

Copywriters Podcast - February 12, 2024 07:00 ★★★★★ - 89 ratings
You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you. We covered one aspect of believability...

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Believability Secrets From John Caples - Old Masters Series

Copywriters Podcast - February 05, 2024 07:00 ★★★★★ - 89 ratings
You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you. Believability is the pass/fail test ever...

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Copywriting Summit With The World’s Fastest Copywriter, Jack Turk

Copywriters Podcast - January 29, 2024 07:00 ★★★★★ - 89 ratings
What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about? If you’ve ever wondered those things, you’re not alone. Our s...

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The Shortest Killer Pitch You’ve Ever Seen

Copywriters Podcast - January 22, 2024 07:00 ★★★★★ - 89 ratings
When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox: The more successful the prospect, the less time they have for you. Cramming a ton of benefits into a short pitch tends to work against you. Who can process all that data in such a short ...

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What Connects, And What Separates, Copywriting From Coaching, With Sean McCool

Copywriters Podcast - January 15, 2024 07:00 ★★★★★ - 89 ratings
If you’re thinking hiring a copywriter OR you’re considering getting a coach, you might be wondering: What can a copywriter do for me that a coach can’t? And vice-versa: What can a coach do for me that a copywriter can’t? Coaching and copywriting are two professions that have grown impressi...

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Response-Boosting Pre-Launches, With Brenna McGowan

Copywriters Podcast - January 08, 2024 07:00 ★★★★★ - 89 ratings
When you start a launch, do ripples of fear tie your stomach up in knots, because you feel like you’re starting from zero and you feel you’ve got way too far to go, and not enough time to get there? It’s a common problem, and one today’s guest set out to solve. Brenna McGowan is a launch str...

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The Little-Known Power Of Email Subject Lines, With Donnie Bryant

Copywriters Podcast - January 01, 2024 07:00 ★★★★★ - 89 ratings
When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people don’t deal with is, how does your subject line affect the number of sales you ultimately make?...

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How To Effortlessly Get Into Flow, With Composer And Copywriter Doug Pew

Copywriters Podcast - December 25, 2023 07:00 ★★★★★ - 89 ratings
What do you do when copy is coming in fits and starts… or, worse than that, you are staring at a blank page, which is staring back at you? Our returning champion today, Dr. Doug Pew, has some answers for you. What he has to say is information and specific steps you’ve probably heard nowhere e...

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Home-Run Promo Story Secrets, With Joshua Lee Henry

Copywriters Podcast - December 18, 2023 07:00 ★★★★★ - 89 ratings
When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement building all the way through? And suppose you know you need to use stories but you are so tired of w...

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Tips To Improve Conversions - Old Masters Series

Copywriters Podcast - December 11, 2023 07:00 ★★★★★ - 89 ratings
Have you ever written a really good sales page or video sales letter script, and you’re sure you’ve done everything right, but it’s still not converting the way you know it should? Sometimes it all boils down to that final push. More than a call to action, the final push is a collection of s...

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Two Key Deep Dives For Copywriters

Copywriters Podcast - December 04, 2023 07:00 ★★★★★ - 89 ratings
Have you ever been working for a client on a project where you know exactly what hook and offer will convert in the market, but your client has a different opinion and is strongly opposed to what you want to do? By the same token, have you ever had a client urging you to promote their prod...

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048: Mastering Content Creation - 23 Powerful Strategies

Make Me A Marketer Podcast with Landon Poburan - November 28, 2023 07:00 - 23 minutes ★★★★★ - 1 rating
Read the full list here: https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get 23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, conten...

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The Comic Book Copywriting Secret

Copywriters Podcast - November 27, 2023 07:00 ★★★★★ - 89 ratings
If you’re haunted by low open rates, dismal click-through rates, miserable engagement and pathetic conversions, there’s almost certainly something you’re not doing enough of—or maybe not doing at all—that could increase your numbers dramatically at every turn. And that’s writing in a much mor...

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047: Unmasking My Biggest Failure As An Entrepreneur

Make Me A Marketer Podcast with Landon Poburan - November 21, 2023 07:00 - 28 minutes ★★★★★ - 1 rating
My Biggest Failure as an Entrepreneur Today, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned. In this honest and heart-wrenching episode, I sha...

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Transforming Complex Concepts Into Cash - The Tangibilization Process

Copywriters Podcast - November 20, 2023 07:00 ★★★★★ - 89 ratings
The confused mind buys nothing. So if you are confusing the reader, they’re not going to buy. How does this play out? When you are selling a course, a technology, or a health supplement, you often run into a familiar brick wall: This thing is so complicated. I know it works, but how do I exp...

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Marketing Funnel Audit Followup - Luke The Lion

Health Supplement Business Mastery - November 15, 2023 14:00 - 27 minutes
The Remarkable Turnaround of Luke the Lion's Supplement Business Key Points Discussed: Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health. Revenue Growth: His business's monthly revenue skyrocketed from $30K-$5...

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6 Warning Signs You’re Going To Burnout From Content Creation (And What To Do About It)

Make Me A Marketer Podcast with Landon Poburan - November 14, 2023 12:00 - 26 minutes ★★★★★ - 1 rating
Identifying Warning Signs of Burnout and Strategies to Keep it at Bay This podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification...

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047: 6 Warning Signs You’re Going To Burnout From Content Creation (And What To Do About It)

Make Me A Marketer Podcast with Landon Poburan - November 14, 2023 12:00 - 26 minutes ★★★★★ - 1 rating
Identifying Warning Signs of Burnout and Strategies to Keep it at Bay This podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification...

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“Sprint Testing” For Faster ROI, With Nathan Fraser

Copywriters Podcast - November 13, 2023 07:00 ★★★★★ - 89 ratings
Whenever you’re about to roll out a huge campaign on Facebook or Youtube, you’re facing a huge risk. How do you know your ad is optimized in the four most important ways to get you the biggest bang for your buck? For most people, it’s a roll of the dice. Or time to call in an expert in statis...

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045: How To Publish 5 (Or More) Pieces Of Content Every Day

Make Me A Marketer Podcast with Landon Poburan - November 08, 2023 07:00 - 25 minutes ★★★★★ - 1 rating
In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time...

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How To Publish 5 (Or More) Pieces Of Content Every Day While Working Full Time

Make Me A Marketer Podcast with Landon Poburan - November 08, 2023 07:00 - 25 minutes ★★★★★ - 1 rating
In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time...

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How To Publish 5 (Or More) Pieces Of Content Every Day

Make Me A Marketer Podcast with Landon Poburan - November 08, 2023 07:00 - 25 minutes ★★★★★ - 1 rating
In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time...

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The Copywriter’s Workout, With Wendy Ann Jones

Copywriters Podcast - November 06, 2023 07:00 ★★★★★ - 89 ratings
We’ve talked about the path of mastery in copywriting before, and a key part of moving ahead in your skills as a copywriter is regular practice. But how do you practice your skills if you don’t already have lots of work to keep you busy? Today’s guest, Wendy Ann Jones, confronted that importa...