Latest Dbad Podcast Episodes
Email Series Episode 11: Measuring Success
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:10 - 38 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 10: Learning & Market Research
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:09 - 26 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 9: Selling With Email
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:08 - 44 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 8: Building Relationships With Email (Including Email Types)
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:07 - 48 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 7: Six Objectives For Individual Emails or Sequences
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:06 - 26 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 6: Think Of Email Marketing As Modular
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:05 - 23 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 5: Writing Great Emails
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:04 - 44 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 4: Let's Talk Deliverability
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:03 - 45 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 3: Email Should Be Permission-Based Marketing
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:02 - 37 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 2: Where Does Email Fit Into Your Marketing Plan
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:01 - 33 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Email Series Episode 1: Why Should You Care About Email
The Certified BADA$$ Online Marketing™️ Podcast - April 26, 2022 10:00 - 40 minutes ★★★★★ - 54 ratingsIn the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on di...
Ep. 282: The Podcast Pivot
The Certified BADA$$ Online Marketing™️ Podcast - March 29, 2022 10:00 - 14 minutes ★★★★★ - 54 ratingsIn this episode of the Certified BADA$$ Online Marketing Podcast, Bobby shares upcoming plans to shift his approach to the show. He'll share some important changes coming to the format of the podcast content, why he's making the change, and what you can expect moving forward.
Ep. 281: When to Focus on Team Building and Financial Stability in Your Business
The Certified BADA$$ Online Marketing™️ Podcast - March 22, 2022 10:00 - 27 minutes ★★★★★ - 54 ratingsWhat We’ll Be Covering… What is the Banker Phase Where and what you need to focus on for your business finances What is the Leader Phase The importance of utilizing leadership skills on your team Episode Resource Links BADA$$ Online Marketing University (BOMU)
Ep. 280: How to Scale An Online Business Selling What You Know
The Certified BADA$$ Online Marketing™️ Podcast - March 15, 2022 11:00 - 28 minutes ★★★★★ - 54 ratingsWhat We’ll Be Covering… What the Scientist Phase Is What scaling means in a knowledge brand The agency model of scaling The productized model of scaling What you need to do the Scientist Phase The importance of a product-market fit How to do a qualitative testing of your scaled prod...
Ep. 279: How to Build an Online Business Selling What You Know
The Certified BADA$$ Online Marketing™️ Podcast - March 08, 2022 11:00 - 29 minutes ★★★★★ - 54 ratingsWhat We’ll Be Covering… What you need to focus on the Builder Phase How to set up your conversion and customer experience machines Why you need to create a website How to create list-building options Why you need to set your email marketing system Why you need to have a customer exper...
Ep. 278: 3 Essential Pillars of Online Business Planning
The Certified BADA$$ Online Marketing™️ Podcast - March 01, 2022 11:00 - 36 minutes ★★★★★ - 54 ratingsWhat's In This Episode… The Planner Phase of building an online business The overall objective of the Planner Phase The 3 big parts of the Planner Phase Looking inside yourself Looking at your market Putting together your business plan Why you need to determine your core competencies ...
Ep. 277: The 7 Phases of Building a Successful Online Business
The Certified BADA$$ Online Marketing™️ Podcast - February 22, 2022 11:00 - 50 minutes ★★★★★ - 54 ratingsWhat's In This Episode… The 7 phases of building a knowledge brand Phase One: The Planner Phase Phase Two: The Builder Phase Phase Three: The Recruiter Phase Phase Four: The Scientist Phase Phase Five: The Banker Phase Phase Six: The Leader Phase Phase Seven: The BADA$$ Phase Wh...
Ep. 276: Customer Experience Machine: 5 Key Elements of Building a Great Customer Experience
The Certified BADA$$ Online Marketing™️ Podcast - February 15, 2022 11:00 - 36 minutes ★★★★★ - 54 ratingsWhat We’ll be Covering… What encompasses customer experience What is a customer experience machine The five elements of building a customer experience machine Brand Avatar – creating a consistent feel for your brand Intentional touchpoints – being intentional about touchpoints and person...
Ep. 275: Building a Conversion Machine: 5 Core Elements You Need to Convert Your Target Audience
The Certified BADA$$ Online Marketing™️ Podcast - February 08, 2022 11:00 - 33 minutes ★★★★★ - 54 ratingsWhat's In This Episode: What is conversion in this context The 2 big pieces of conversion moments in building your online business The 5 elements of a conversion machine Your website and the core pages that you need Your list-building efforts to grow your audience Your email marketi...
Ep. 274: Building a Traffic Machine: 5 Essential Tools to Attract Traffic to Your Online Business
The Certified BADA$$ Online Marketing™️ Podcast - February 01, 2022 11:30 - 25 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking about your traffic machine, one of the four critical elements in creating an online business. We start at the beginning of a customer journey, which covers how you catch people’s attention and get them into joining your world. There are five key elements here: you...
EP 273: What Is Awareness Content?
The Certified BADA$$ Online Marketing™️ Podcast - January 27, 2022 11:00 - 9 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking about the topic of awareness content and why it matters for your online business. Awareness content, or awareness level content, is content tailored to your audience based on their current level of understanding of an issue. When you’re creating awareness conten...
EP 272: Building Your Operations Machine
The Certified BADA$$ Online Marketing™️ Podcast - January 25, 2022 11:00 - 30 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking in-depth about building out the operations machine in your business. I realize this may not sound like the most exciting thing ever, but it’s an important step if you want to build a real business. Your operations machine deals with the behind-the-scenes stuff th...
EP 271: What Is Your Audience's Level of Awareness?
The Certified BADA$$ Online Marketing™️ Podcast - January 20, 2022 11:00 - 16 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking about your audience’s level of awareness and how that impacts your online business. This was a concept I dug into during my live event in December 2021, and people found it very helpful. A lot of people aren’t thinking about their audience when they’re marketing....
EP 270: The 4 Machines You Need In Your Business
The Certified BADA$$ Online Marketing™️ Podcast - January 18, 2022 11:00 - 30 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking about the 4 machines that your business needs to succeed. This topic is part of an ongoing conversation we started a few weeks ago about what it really means to create a freedom business. There are people in the online marketing space who are selling the idea tha...
EP 269: What Is Onboarding?
The Certified BADA$$ Online Marketing™️ Podcast - January 13, 2022 11:00 - 13 minutes ★★★★★ - 54 ratingsIn this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ imp...
EP 268: Why You Need To Think In Terms of A Brand
The Certified BADA$$ Online Marketing™️ Podcast - January 11, 2022 11:00 - 41 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking about why you need to build a brand if you want a successful business. Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution—the real work. This will be a high-level overview because there are ...
EP 267: What Is A Value Ladder?
The Certified BADA$$ Online Marketing™️ Podcast - January 06, 2022 11:00 - 13 minutes ★★★★★ - 54 ratingsIn today's episode, we’re going to talk about what a value ladder is and why it matters for your online business. "Value ladder" is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let's break it down...
EP 266: The False Promise Of The Online Marketing World
The Certified BADA$$ Online Marketing™️ Podcast - January 04, 2022 11:00 - 44 minutes ★★★★★ - 54 ratingsHappy 2022! Today we’re going to be talking about the false promise of the online marketing world. This is the first episode of an arc where we’re talking about important concepts that we presented at our live event in December. We’re going to be looking at what it really takes to build a bus...
EP 265: What Is Customer Acquisition Cost?
The Certified BADA$$ Online Marketing™️ Podcast - December 30, 2021 11:00 - 13 minutes ★★★★★ - 54 ratingsIn this episode, we’re talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value. If you’re going to build a successful business, then...
EP 264: Year In Review
The Certified BADA$$ Online Marketing™️ Podcast - December 28, 2021 11:00 - 36 minutes ★★★★★ - 54 ratingsToday we’re going to dive into our end of the year review. Taking time to look at the past can help us see trends in the industry so we know how to move forward. I wanted to share some of the trends I’ve seen in my business, conversations I’ve had with others in the industry, and changes I’ve ...
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